Link Building is an Important Part of Optimizing Your Website by toriola1

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Link Building is an Important Part of Optimizing Your Website By Mary Angus

If you are concerned about optimizing your corporate website and pulling in the most amount of quality web traffic as possible, link building should be a major part of your overall Search Engine Optimization and management strategy. It is one of the most important elements to any SEO and SEM campaign. Link building is a very important part of search engine optimization (SEO) and management. The main role that link building plays in SEO is that it helps the search engines determine how important or valuable your site is considered to be by others. If high quality, high traffic sites are linking to your site, then logic dictates that your site is also high quality. It is sort of like being cool by association. Of course it is important to have many links coming into your site, but it is much more important to have high quality links attached to your website. The key benefit to having high quality web sites, blogs and directories linking in to your website is that, for search engines, it is one of the major factors involved in determining the quality or usefulness of your website. Once search engines deem your site to be high quality, they will start sending more traffic to your site by giving your websites higher rankings, or status when accommodating web searches. There have been a lot of rumours lately about linking no longer being important, thanks to black hat link building techniques. These rumours are simply not true. While there is no denying that some unscrupulous SEO imposters have tried to outsmart the search engines with some less than white hat link building techniques, this has not made search engines devalue links altogether. Search Engines have simply evolved and adapted find and punish black hat attempts at link building. This is why it is important to always link with high ranking sites and directories that are somehow related to your website content. As an example, a confection e-retailer would benefit from receiving links from high ranking suppliers, children’s sites, or shopping / review blogs, rather than links from dog kennels, garden shed suppliers, or computer review blogs. In other words, it is well worth your while to seek out links from high ranking, pertinent sites than it is to connect with low ranking, irrelevant sites. So how do you know if you have found a white hat or black hat link building company? Well, there are a few clues. If link building is part of an overall and encompassing SEO strategy, this is a good sign you are in good hands. Ask for references from past and present clients. If the company you are considering gets accolades from their existing clients, this is also a good sign. Do not forget to ask
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questions. Ask the link building company if any of their clients have been black listed while under their care. If so, why and what did they do to get them out of the mess...were they successful in removing their ban? These are just some of the clues to help determine if you are dealing with a purely white hat company. If you are concerned about optimizing your website and pulling in the most amount of quality web traffic as possible, do not ignore link building as part of your overall SEO strategy. It is one of the most important elements to any SEO and SEM campaign. For more information on a link building company visit http://www.wolf21.com/search-engine-optimization/link-building-company.html

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Link Building For Church Marketing By Kurt Steinbrueck

If optimizing a website is like giving your car a tune up, link building is like putting in a bigger engine. Simply put, there are going to be keywords that are out of your reach if all you do is on-page optimization, especially if your church is in a large city. Link building is needed to bring those keywords into your grasp. Links are like votes for your website. The more votes your website gets, the more important the search engines think your site is. That causes then to move you up in the search results for the keywords you are targeting and can get you ranking well for keywords for which you can’t currently rank well. So, what is link building and how do you do it? Read on my friend. What is Link Building? Simply put, link building is anything and everything you do to get people to link back to your site. You want someone to put a link on their site that leads to your site. These are known as inbound links. There are many strategies out there for how to link build, but in the end, the goal is the same: get as many links as possible from relevant sites. What is the Best Link Building Strategy: There are a lot of different strategies for link building. The reality is that there really isn’t a single, ultimate link building strategy. For some, one strategy will work better than others depending on your personality and the amount of time you put into the link building. Also, as time goes on, different strategies tend to trend as being more or less effective. Some strategies work well for a while and then general attitude of people starts to change and so your strategy has to change. You should also consider the other aspects of your church marketing plan church marketing plan and choose a link building strategy that works well with that church marketing plan. My advice is to look around for different strategies and brainstorm for your own ideas and give them a shot. It’s best to use several different link building strategies as part of your search engine marketing plan. See which ones work best for you and which you enjoy (or at least don’t dread). After all, if you hate doing something, you’re not going put the time and effort you would need to in order to succeed. Go with what works and try new ideas as well. Remember, the Internet is always changing, so for the best results it good to keep trying new strategies. Social media (blogs, MySpace, YouTube, GodTube, etc.) are very popular right now, so be sure to consider ideas using the social media. It’s Too Hard: One of the biggest reasons that people don’t engage in a link campaign is that they think it will be too hard, or if they hire someone else to do it, it will be too expensive. As you will see in my next article (10 Link Building Strategies for Church Marketing), that’s not necessarily true. Yes, there are some strategies that are more difficult and can be very time consuming, but there are other strategies that are relatively simple or only have a short time commitment. Asking your members to link to the church site or offering something for free on your site are examples of strategies that don’t have to have an enormous time commitment. It may take a little time get the free information/tool on your site, but once it’s up, it takes very little maintenance. Registering with directories is a relatively simple strategy that can get you a lot of one-way links in a short period of time. It can take some time, but there are

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companies that offer good directory submission services that aren’t expensive. So, yes, it can be hard and time consuming to run an effective link building campaign, but it doesn’t have to be. There are a lot of ways to get links relative easily, inexpensively, and without taking a lot of time. In my next article I’ll give some ideas for link building strategies for church marketing. Kurt Steinbrueck is the author of the Church Marketing Online blog. He has been Director of Marketing Services with http://marketing.ourchurch.com for over 5 years providing Christian search engine optimization services including services specific for church marketing solutions and school marketing.

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