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Measuring SMM (Social Media Marketing) ROI

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Measuring SMM (Social Media Marketing) ROI Powered By Docstoc
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Social Media Marketing

Bootcamp
Session - Measuring Social Media Marketing ROI
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Guiding Principles

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Don’t be obsessed with Absolute No's

Look for Trends & Patterns!
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Don’t look for a universal formula

Every channel has its own metrics
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Where to begin?

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Start with Objectives
    

Reach & Visibility Engagement Reputation Leads & Sales Feedback

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Define the Metrics
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Engagement
     



Leads and Sales
  

Posts by Members Comments/Likes Tags Votes Bookmarks Referrals

No of leads No of transactions Speed, time and cost of sales cycle



Conversion improvement
Customer Retention Customer Referrals

 
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Define the Metrics


Reputation
  



Visibility
  

Search Results Tonality Referrals

No of Search Results Views Traffic

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Map it to the Channel
Content LinkedIn Facebook Twitter Blog YouTube SlideShare
Status, Answers. Group Posts Status, Wall Posts Tweets Posts Videos PPTs

Visibility
Profile Views, Connections, Participation Connections, Participation Followers, Tweets No of posts, Views No of videos, Views Number of slides, Views

Relevancy
Comments

Credibility
Recos, Tonality, Answer Ratings Likes, Tonality Follower/Following , RTs Ratings, RTs, Shares, Tonality Rating, Tonality Tonality

Comments Clicks of Links Traffic, Comments Traffic, Comments Downloads, Favs, Comments

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Benchmark

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Continuous Process

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Tools to ‘Listen’, ‘Engage’ & ‘Create’ in Social Media

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Google Alerts

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Google Analytics

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SM2 by Techrigy

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Radian6

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Thank You!

Want to leverage SMM for your Business? Join us in our next Bootcamp
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