VIEWS: 18 PAGES: 4 CATEGORY: Business POSTED ON: 1/25/2010
One of them directly relates to our current product plusID. It has to do with research and development we did around ways to improve the reliability of using a swipe sensor by having a finger guide and the finger guide design that is actually embodied in our product is one of the patents. In our research and we showed that it dramatically reduced false reject rates. The second patent is not directly related to plusID. It is related to how fingerprints can be used on other portable devices and has to do directly with the concept of using touch screen technology to recognize fingerprints.
Interview with John Petze, CEO, Privaris Corporation Dec-01-08 FB You recently received recognition for your plusID 75 product as the SIA innovation award winner and as a finalist for the Sesame Awards. Can you tell us why this product is receiving such attention? Privaris We think people appreciate and understand the importance of the idea of putting biometric verification in your pocket as opposed to having to be something that you screw to a wall or you mount on a computer. The simplicity of having a device that you can pull out of your pocket when you need to verify your identity and transmit a credential or a transaction is truly significant. And with plusID 75 what we’ve added is the ability to wirelessly communicate with PCs over Bluetooth for logon or to deliver credentials to encrypt emails or to sign a document. So you don’t even have to connect to the computer with a wire or USB cable. It just communicates over an encrypted Bluetooth channel. That's a really different approach and why we believe it has strong appeal – it’s because of its convenience and the strong security that it provides. FB You were also awarded two key patents in September of this year. Can you tell us about those and what this means for your company? Privaris One of them directly relates to our current product plusID. It has to do with research and development we did around ways to improve the reliability of using a swipe sensor by having a finger guide and the finger guide design that is actually embodied in our product is one of the patents. In our research and we showed that it dramatically reduced false reject rates. The second patent is not directly related to plusID. It is related to how fingerprints can be used on other portable devices and has to do directly with the concept of using touch screen technology to recognize fingerprints. For example, touching an icon on the screen to start an application. In the future we believe that when you touch the screen it will read your fingerprint at the same time to allow authorized access to that application. We have the patent for that technique. FB Can you also tell us about your product bioBASE, which I think is targeted towards government applications? Privaris We have not done a lot of marketing around that because it is targeted specifically at government applications. We are out there showing it to major system integrators working with government programs. The concept of the bioBASE is to take the same benefits of personal identity verification, in other words a small personal device that I can use to confirm my identity and then transmit credentials. With bioBASE we take that concept and make it work with the government’s move to HSPD-12 based identity cards. One of the challenges with the new cards is that they don’t work with legacy infrastructure; they don’t work with conventional RFID readers so you have to put in new readers and sometimes new access control hardware. They also don’t work with computers unless you add a smart card reader on every PC. So you can see that the move to HSPD-12 based cards has a lot of infrastructure implications in order to be able to effectively use them. So we take that challenge and we say we want to show a way that you can use the cards, have them be compatible with existing infrastructure and still achieve the benefits of personal biometrics. Think about a user, he has an HSPD-12 card whether it’s a PIV card, a TWIC card…what else does that person probably have if they are a government employee with a card? Well they probably have a badge holder that they carry that card in around their neck. So what we did was we take our plusID technology and create an intelligent badge holder. A badge holder that has a built in fingerprint sensor and has the ability to read your card. So now I carry my HSPD-12 card and my intelligent badge holder and when I need to verify my identity to complete a transaction, I simply press a button on it, it reads my fingerprint off of the card and then I match to it. I am matching to the government enrolled fingerprint template on the card. Upon a match the badge holder can then output legacy RFID signals or certificates for computer logon. FB You started to talk about one of the advantages of your products and that is that they don’t require significant installation but rather work with existing infrastructure. Can you elaborate on this? Privaris Let’s say we have a secure restricted area- a computer room. The current method of getting into that room is to issue people an authorized RFID card. If I want to get in the computer room I present the card at a standard RFID reader. Now let’s say that I need to increase my security to respond to regulatory changes and I need biometric verification at that door now. Previously my only option would be to tear out the RFID reader and put a biometric reader on the wall. This can be very disruptive and costly. With our approach, biometric processing is on a personal handheld device and upon a match it then outputs standard RFID signals. The biometric verification is done in the credential- the token which then outputs a standard signal. What it accomplishes is that only I, upon biometric verification of my identity, can output the card number to that standard reader on the wall. So I can add the security of biometric verification and there’s no change to the reader or the back end physical access control system. It still sees the card number come in from the reader that’s associated with my identity, but the only way I can transmit that card number is by verify my identity biometrically on the device. That’s personal biometrics. FB I see that as the key advantage of your technology. Privaris We do too and it is very fundamental to our approach. We believe that biometrics offers a lot of benefits for society, for users and for organizations and that it needs to be more ubiquitously used. But how are we going to get there? Are we truly going to see a world where there is a unique fingerprint sensor on every door, every window, every gate, every PDA, every cell phone and every automobile? Is that really the way it’s going to go? And don’t forget we’re going to have to then roll in every different subsystem. We just don’t think that’s a viable way to get to the security assurance that biometrics can offer. We think the biometric process needs to be "de-coupled" from the access hardware. I should have in my pocket a way to prove my identity beyond a shadow of doubt biometrically. That device should communicate with standard infrastructure using the methods that are already deployed. I shouldn’t have to search out physical installed infrastructures to prove my identity. I should have the ability to prove my identity on a device in my pocket and have it communicate to provide the appropriate credentials for whatever transaction it is that I am preparing to make. We see it as similar to the move from pay phones to cell phones. I used to have to search out installed infrastructure to make a call. Now I carry a personal device to do it. FB You have an extensive global reseller partner network. How does this work and where are you seeing the greatest growth? Privaris We’re seeing the greatest growth in North America. We have had good success in building a partner network worldwide but I would say that there’s a lot of work that still has to be done there, but we have some very strong partners internationally. I think because of the newness of the concept of personal biometrics versus the way it’s always been done there’s a lot of education that has to be accomplished. Right now the markets that are performing the best are the ones where we have a close presence to help resellers. FB Has this been a good year for the company and what can we expect to see next from Privaris? Privaris It has been a very good year with a number of very important product announcements, the plusID 75 that we spoke about and the first enterprise version of our enrollment software that works seamlessly with Active Directory and SQL database and multi client environments in a larger organization. What you’ll see next year are a couple of important announcements. A deal with RSA to embed RSA one time password secure ID into our plusID products so that it can provide that credential capability as well. We also have a new low cost transceiver that makes it easy to implement secure access for gates and garage doors, both for commercial and enterprise applications. Using one of the other communication capabilities of the plusID, which is our 802.15.4 long range wireless, we’ve now made a small 3 by 4in. module that you can easily retrofit for conventional physical access control systems, at a gate or a conventional garage door opener. So now you press a button and swipe you finger across your key fob and upon biometric match it transmits a signal that would open the gate or the garage door. That will be announced early in 2009 as well. To read more about biometric middleware and software, please visit findBIOMETRICS.com
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