Digital Signage - PDF by toriola1


									Presented by Daniel Toriola
Digital Signage comes in various varieties, and commercial signs are there to identify or attract business for the store, building or vehicle displaying the sign. Signage, as most graphic design, is a form of communication. Click here to know more

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Digital Signage "Comes Of Age" By Bruce Carr

Changing consumer habits, particularly among younger demographics (the teens and young adults that drive retail sales), and improved technology have reached a point where it can be said that digital signage as an advertising medium has truly “come of age” as a marketing vehicle. “The digital signage market has finally reached a stage where all the enabling technologies – both on the hardware and software sides – are firmly in place,” writes Sanju Khatari in Digital Signage Magazine. Digital signs driven by sophisticated, highly responsive and measurable digital advertising software have become a fixed part of the advertising and marketing landscape as audiences, particularly younger audiences, have been drifting away from traditional print, radio and TV media in favour of digital media. While much of the demise of traditional media marketing is attributable to the rise of the Internet and the growing importance of online advertising, at a more basic level consumers are not spending as much time at home in front of the television or reading the daily papers. There has been a shift to out-of-home advertising, and the digital sign industry is leading that shift. “The advertising industry is going through a phase of uncertainty,” Ms. Khatari notes. “Consumers, particularly those in the younger demographics, have completely changed the way they receive their information and interact socially. In addition to spending considerably less time on traditional media, namely TV and print media, end users are often completely avoiding TV advertisements and infomercials using TiVOs and DVRs.” These technologies allow users to skip through advertisements entirely. This has prompted many companies marketing their products to focus on TV and print media for corporate-level branding, while shifting specific product promotion onto in-store or other out-of-home media options – such as the narrowcasting networks that are ubiquitous in doctor’s offices, office lobbies and public transportation. Moreover, in-store narrowcasting networks provide further opportunities for product advertisements right at the point where consumers are making their purchase decisions. Changing consumer habits have come at a time when the digital signage industry emerged from its infancy. The digital advertising software that drives the digital signs and narrowcasting networks we encounter everywhere from fast-food outlets to Times Square has been increasingly refined to allow advertisers to hone the content and messages shown to the targeted audience, while the metrics that define the effectiveness of the marketing message have been developing apace. Most importantly, the
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costs of providing the large screen high definition and LCD monitors has been dropping, making digital signs affordable in locations with smaller target audiences that were uneconomical before the prices of monitors began to drop. Perhaps the biggest challenge that companies and marketers face in responding to the drop in traditional media share is how best to quantify the effectiveness of digital signs. “In order for advertisers to invest in digital signage they need measurement of the audience and a system that is clear, reliable, actionable and comparable with other media and their metrics,” notes Ms. Khatari. The best digital advertising software provides the metrics that allows users to quantify the results of in-store digital signs with their inventory and sales tracking software. Narrowcasting networks, such as those seen on gas pumps, in airlines or in office lobbies, are increasingly working with market research companies such as A.C. Nielsen to improve their metrics and to monitor and improve the effectiveness of their marketing reach. Properly deployed, digital signage provides companies with a unique and essential marketing tool that has come of age to reach their target audience as they shift away from traditional media. For more information on digital signage and other advertising technologies visit EK3 Technologies Inc. at or call  1-866-353-8324.

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How To Find The Best Home Based Business By Rolf Joho

Have you been searching, for that perfect home based business? You feel as if you have tried so many "so called, home base businesses" and yet you think that you have failed, because nothing has come from any of them. You have not failed. The only thing is, you have not found the home based business that is right for you. There are many factors to consider while determining the home based business that is best for you. First take a moment to think about what business adventures you are considering. You have to ask yourself, what do I want to get out of my home based business? We all know, "money" is the first motivation, but that should be one of the last motivators towards your goal. It is a given that if you succeed at your home based business then the money will follow. Many people put the word money on their list, as the first motivator for finding that home based business; however money should not be at the top of the list. It is ok to have money if there, of course, but not as your top motivator. The first thing you should consider when deciding on what type of home based business you should start is what you like to do. What type of skill/service do you possess that you would be able to develop into a business. This is important, because you have to love what you do, so that you will not get bored, and you can run your business with a passion. Passion is what drives a person to exceed the limits and beyond, and if it is something that you do very well, then that is perfect. This is the first thing you should think about before opening your home based business. Second you must determine the amount of space needed for your project. Think about if you have adequate space to open the business you want. If not, all is not lost, you just need to reconsider how much space you will need, and where in your home you will be performing this special business. Third is Finance - determine how much money you will need. You need to have enough monies to purchase the materials you would need, or the equipment necessary to carry out the performance of your new business. When considering finance, you will need to keep in mind marketing as this is essential to developing your business. Marketing is nighty-percent of your business. Without the correct marketing techniques, a business can go by the way side no matter what type of business it may be. Marketing drives traffic to your business, that is why it is so essential. If you have questions about the type of marketing tactics needed for your business, try using Google, to search for "Marketing tactics for small business." Finally, consider that your new home based business is something that has to grow, so do not jump ship after a few weeks or months. Make sure you stick to it, and remember consistency and determination are your best friends. Rolf Joho is owner of and writes on a variety of subjects. If you can follow 3 easy steps, you can get your own customized website, autoresponder (email follow-up software) and pre-written email marketing campaign professionally designed and installed and ready to pull in profits for you in 24 hours or less! See details at and sign up today at:

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