CASE STUDY Volkswagen AG
GOAL SOLUTION RESULTS
Volkswagen (VW) AG is a leading producer of VW leveraged AdMob’s significant reach VW and their agency Beyond Interactive
vehicles in Europe with production sites and geo-targeting capabilities in order to achieved their goal of reaching tech savvy
worldwide. Recognizing the potential of focus this campaign specifically to consumers in Germany to drive interest in the
advertising on mobile, VW partnered with consumers in Germany across a range of Volkswagen Golf. They found AdMob to be
their agency Beyond Interactive and AdMob premium mobile sites and applications. both a cost effective and high performance
to drive increased brand awareness of the With the objective of accessing a high net channel in which to engage with their key
new Volkswagen Golf. worth demographic and tech savvy audience of consumers. AdMob delivered:
audience, VW ran ads across AdMob’s
The objectives of VW’s campaign were to network focused on Blackberry and iPhone • Click-through-rates of 1.7% on average
engage with a high value, tech savvy German users.
audience in order to drive traffic to their • More than 25,000 visits to their mobile
mobile site where users can download a AdMob’s rich media and highly engaging site.
video, screensaver or other information about ads enabled VW to connect users directly
the new Golf. to their mobile site. Once on the site, they Overall VW was very pleased with the brand
could learn more about the new visibility and performance achieved through
Volkswagen Golf or even download related advertising on mobile with AdMob.
content such as screensavers.
AdMob’s team of mobile experts helped
VW every step of the way, from setting up
the campaign, optimising to ensure
objectives were met, and reporting
AdMob is the mobile advertising leader, serving billions of targeted ads per month in the US to consumers browsing the mobile web in our network of
premium publishers. Contact email@example.com to extend your campaign to mobile today. Visit www.admob.com for more information.