Credit Card Business
Where Do Cards Fit?
Consumer Banking Needs
Aversion to Risk or Profit?
Modern Role of Cards
Broad Perspective
İdeal World
Typical Retail Banking Structure
Typical Retail Bank Marketing
Preferred Credit Card Structure
Issues and Challenges
Difficulty of Differentiation
Demographic Segmentation
Cluster Segmentation
Matching Features to Segmentation
Active, Trandy, Vibrant, Safe
New versus Existing Accounts
Existing Account Life Cycle
Targeting the Right Incentives to the Right Customer at the Right Time
Existing Account Marketing
Existing Account Marketing
Existing Account Marketing
Leverage and Complete Value Chain
Identify Most Profitable Customers
Create Strategies to Retain Them
Issues and Challenges
Traditional Reasons for Outsourcing
Why Companies Outsource?
Advantages
Disadvantages
Determine Your Needs
Identify the Potential Benefits
Identify Potential Risks
Management Time
Outsourcing Can Deliver
Issues and Challenges
Risk Management
Which Öne Would You Issue To?
Risk - Application Processing
Issues and Challanges
Sales vs Service Matrix
12% of New US Cards are Booked Online
Customer Service is Moving Online
Why the Call Center?
Retail Distribution Strategy
Communication s Integrated in all Aspects of the Customer Lifecycle
Use of Multiple Channels
How do I Manage the Telemarketing?
Issues and Challenges
Market Forces
Market Forces: Competition
Challenging the Traditional View
Merchant Segment Characteristics
Merchant Scorecard