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PRICES DISCOUNTS by ggw17295

VIEWS: 4 PAGES: 14

									                                                                                                                                                          2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                     www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page                                                                    3 000                based on number of publications
                                                           1/1 right inside page                                                              3 200          from 2 to 4 publications                              – 4%
                                                           2 or 3 cover
                                                              nd       rd
                                                                                                                                              3 350          from 5 to 8 publications                              – 6%
                                                           back cover                                                                         4 200          from 9 to 16 publications                             – 8%
                                                           double page spread                                                                 5 800          from 17 to 24 publications                          – 10%
                                                           1st double page spread                                                             6 300          from 25 to 32 publications                          – 12%
                                                           1/2 inside page                                                                    1 700          from 33 to 40 publications                          – 14%
                                                           1/2 right inside page                                                              1 800          from 41 to 48 publications                          – 16%
                                                           1/3 page                                                                           1 150          from 49 to 52 publications                          – 18%
                                                           1/4 page                                                                             850                            based on volume
                                                                                                                                                             from 2 700 cm2 to 5 400 cm2                           – 8%
                                                                                                                                                             from 5 401 cm2 to 7 800 cm2                         – 12%
                                                           inserts * / per issues                                                               0,14         from 7 801 cm2 to 10 700 cm2                        – 16%
                                                           * inserts are accepted only for the whole printrun of the magazine                                from 10 701 cm2 to 16 100 cm2                       – 18%
                                                           When a customer has an insertion with a catalogue without participating with                      from 16 101 cm2 to 20 900 cm2                       – 20%
                                                           advertisement in the same issue, the insertion price is calculated with additional amount
                                                           as follows:
                                                                                                                                                             from 20 901 cm2 to 25 800 cm2                       – 22%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with              from 25 801 cm to 33 700 cm
                                                                                                                                                                                     2                    2
                                                                                                                                                                                                                 – 24%
                                                           additional amount – 1 advertising page.
                                                                                                                                                                  for advertising one brand in 2,3,4,5
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional                of our magazines at the same time
                                                           amount – 2 advertising pages.
                                                                                                                                                             in two magazines                                      – 2%
                                                                                                                                                             in three magazines                                    – 3%
                                                         ADDITIONAL                  Fixed page/position: +10%
                                                                                                                                                             in four magazines                                     – 4%
                                                          CHARGES                    Any other logo except the advertiser’s logo: + 40%                      in five magazines                                     – 5%


                                                                                     The advertisers of BLIASAK magazine should choose one of the discounts – for number of publications or for the volume of the ads.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.


                                                                                      BLIASAK magazine is on the market every Wednesday.
                                                         Deadline for bookings: Monday of the previous week.       Deadline for materials: Tuesday of the previous week.



                                                       TECHNICAL DATA                                                        page                      trim size          bleed size              text area
                                                       (in mm)                                                               1/1 page                  213 x 278          223 x 288
                                                                                                                             spread                    426 x 278          436 x 288
                                                                                                                             1/2 page ver.             105 x 278          115 x 288              96 x 258
                                                                                        1/1         1/2        1/3
                                                                                                                             1/2 page hor.             213 x 137          223 x 147             196 x 127
                                                                                                                             1/3 page ver.              73 x 278            83 x 288             63 x 258
                                                                                                                             1/3 page hor.             213 x 91           223 x 101             196 x 84
                                                                                        1/2          1/4                     1/4 box                                                             96 x 127
                                                                                                                             1/8 box                                                             96 x 62
                                                                                                         1/2
                                                                                        1/3                                  1/16 box                                                             47 x 62 (96 x 30)


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                 VAT is not included




                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must be
                                                       IMPORTANT




                                                                   with embedded ICC profile ISO Coated v 2 300% (ECI). All ads have to be delivered together with digital color proof.
                                                                   Color proof is considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values
                                                                   correspond with the values of the embedded profile/simulated on the proof; -color differences with the simulated values
                                                                   must correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be
                                                                   supplied with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well
                                                                   as the Profile simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file ISO
                                                                   Coated v 2 300% (ECI). In case of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                          2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                     www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page                                                                    5 100                based on number of publications
                                                           1/1 right inside page                                                              5 400          from 2 to 4 publications                              – 4%
                                                           2 or 3 cover
                                                              nd       rd
                                                                                                                                              5 800          from 5 to 8 publications                              – 6%
                                                           back cover                                                                         7 050          from 9 to 16 publications                             – 8%
                                                           double page spread                                                              10 000            from 17 to 24 publications                          – 10%
                                                           1st double page spread                                                          10 600            from 25 to 32 publications                          – 12%
                                                           1/2 inside page                                                                    2 950          from 33 to 40 publications                          – 14%
                                                           1/2 right inside page                                                              3 150          from 41 to 48 publications                          – 16%
                                                           1/3 page                                                                           2 000          from 49 to 52 publications                          – 18%
                                                           1/4 page                                                                           1 500                            based on volume
                                                                                                                                                             from 2 700 cm2 to 5 400 cm2                           – 8%
                                                                                                                                                             from 5 401 cm2 to 7 800 cm2                         – 12%
                                                           inserts * / per issues                                                               0,14         from 7 801 cm2 to 10 700 cm2                        – 16%
                                                           * inserts are accepted only for the whole printrun of the magazine                                from 10 701 cm2 to 16 100 cm2                       – 18%
                                                           When a customer has an insertion with a catalogue without participating with                      from 16 101 cm2 to 20 900 cm2                       – 20%
                                                           advertisement in the same issue, the insertion price is calculated with additional amount
                                                           as follows:                                                                                       from 20 901 cm2 to 25 800 cm2                       – 22%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with              from 25 801 cm to 33 700 cm
                                                                                                                                                                                     2                    2
                                                                                                                                                                                                                 – 24%
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                                                                                                                                 for advertising one brand in 2,3,4,5
                                                           amount – 2 advertising pages.                                                                          of our magazines at the same time
                                                                                                                                                             in two magazines                                      – 2%
                                                                                                                                                             in three magazines                                    – 3%
                                                         ADDITIONAL                  Fixed page/position: +10%
                                                                                                                                                             in four magazines                                     – 4%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%                       in five magazines                                     – 5%


                                                                                     The advertisers of JOURNAL magazine should choose one of the discounts – for number of publications or for the volume of the ads.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.


                                                                                       JOURNAL magazine is on the market every Thursday.
                                                         Deadline for bookings: Monday of the previous week.       Deadline for materials: Tuesday of the previous week.



                                                       TECHNICAL DATA                                                        page                      trim size         bleed size             text area
                                                       (in mm)                                                               1/1 page                  213 x 278          223 x 288
                                                                                                                             spread                    426 x 278          436 x 288
                                                                                                                             1/2 page ver.             105 x 278          115 x 288              96 x 258
                                                                                        1/1         1/2        1/3
                                                                                                                             1/2 page hor.             213 x 137          223 x 147            196 x 127
                                                                                                                             1/3 page ver.              73 x 278           83 x 288              63 x 258
                                                                                                                             1/3 page hor.             213 x 91           223 x 101            196 x 84
                                                                                        1/2          1/4                     1/4 box                                                             96 x 127
                                                                                                                             1/8 box                                                             96 x 62
                                                                                                         1/2
                                                                                        1/3                                  1/16 box                                                            47 x 62 (96 x 30)


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                 VAT is not included




                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                          2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                    www.sbb.bg/advertising



                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page                                                                   2 200                      based on number of issues
                                                           1/1 right inside page                                                             2 400           from 2 to 3 issues                                    – 4%
                                                           2 cover
                                                              nd
                                                                                                                                             2 600           from 4 to 6 issues                                    – 8%
                                                           3rd cover                                                                         2 600           from 7 to 9 issues                                  – 12%
                                                           4th cover                                                                         3 300           from 10 to 11 issues                                – 18%
                                                           double page spread                                                                4 400                 based on number of publications
                                                           1st double page spread                                                            4 800           from 2 to 3 publications                              – 4%
                                                           1/2 inside page                                                                   1 350           from 4 to 6 publications                              – 6%
                                                           1/2 right inside page                                                             1 450           from 7 to 9 publications                              – 8%
                                                           1/3 page                                                                             900          from 10 to 11 publications                          – 12%
                                                           1/4 box                                                                              700          from 12 to 13 publications                          – 16%
                                                                                                                                                             from 14 to 16 publications                          – 18%
                                                           inserts * / per issues                                                               0,14         from 17 to 20 publications                          – 20%
                                                           * inserts are accepted only for the whole printrun of the magazine                                from 21 to 24 publications                          – 24%
                                                           When a customer has an insertion with a catalogue without participating with
                                                           advertisement in the same issue, the insertion price is calculated with additional amount             for advertising one brand in 2,3,4,5
                                                           as follows:                                                                                            of our magazines at the same time
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                                                                                                                             in two magazines                                      – 2%
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional          in three magazines                                    – 3%
                                                           amount – 2 advertising pages.                                                                     in four magazines                                     – 4%
                                                                                                                                                             in five magazines                                     – 5%
                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%


                                                                                     The advertisers of COULINARY JOURNAL magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.



                                                                                          Culinary Journal magazine is on the market from 16th to 19th every month.
                                                                                                   Deadline for bookings: not later than 5th of every month.
                                                                                                   Deadline for materials: within 3 days of the booking date.



                                                                                                T E C H N I C A L D ATA                                                       (in mm)

                                                                                                   page                               trim size                bleed size                      text area
                                                               1/1        1/2       1/3            1/1 page                          147 x 208                 157 x 218
                                                                                                   spread                            294 x 208                 304 x 218
                                                                                                   1/2 page ver.                       72 x 208                  82 x 218
                                                               1/2         1/4 1/4
                                                                                                   1/2 page hor.                     147 x 102                 157 x 112
                                                                                                   1/3 page ver.                       47 x 208                  57 x 218
                                                                           1/4 1/4                 1/3 page hor.                     147 x 67                  157 x 77
                                                               1/3
                                                                                                   1/4 box                                                                                      61 x 92


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                 VAT is not included




                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                          2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                     www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page                                                                   2 100                      based on number of issues
                                                           1/1 right inside page                                                             2 300           from 2 to 3 issues                                    – 4%
                                                           2nd cover                                                                         2 500           from 4 to 6 issues                                    – 8%
                                                           3 cover
                                                              rd
                                                                                                                                             2 500           from 7 to 9 issues                                  – 12%
                                                           4th cover                                                                         3 150                 based on number of publications
                                                           double page spread                                                                4 200           from 2 to 3 publications                              – 4%
                                                           1st double page spread                                                            4 600           from 4 to 6 publications                              – 6%
                                                           1/2 inside page                                                                   1 250           from 7 to 9 publications                              – 8%
                                                           1/2 right inside page                                                             1 350           from 10 to 11 publications                          – 12%
                                                           1/3 page                                                                             850          from 12 to 13 publications                          – 16%
                                                           1/4 box                                                                              650          from 14 to 16 publications                          – 18%
                                                                                                                                                             from 17 to 20 publications                          – 20%
                                                           inserts * / per issues                                                               0,14         from 21 to 24 publications                          – 24%
                                                           * inserts are accepted only for the whole printrun of the magazine
                                                                                                                                                                 for advertising one brand in 2,3,4,5
                                                           When a customer has an insertion with a catalogue without participating with                           of our magazines at the same time
                                                           advertisement in the same issue, the insertion price is calculated with additional amount
                                                           as follows:                                                                                       in two magazines                                      – 2%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                                                                                                                             in three magazines                                    – 3%
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional          in four magazines                                     – 4%
                                                           amount – 2 advertising pages.                                                                     in five magazines                                     – 5%

                                                                                                                                                             * The advertiser receives 5% discount of
                                                                                                                                                             Zdraven Journal price in case of mixed ad
                                                         ADDITIONAL                  Fixed page/position: +10%                                               campaign with Journal za zhenata
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%                       (at least 3 issues in the same month).

                                                                                     The advertisers of ZDRAVEN JOURNAL magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.


                                                                                           Zdraven Journal magazine is on the market from 11th to 14th every month.
                                                                                               Deadline for bookings: not later than 30th of the previous month.
                                                                                                   Deadline for materials: within 2 days of the booking date.



                                                                                                T E C H N I C A L D ATA                                                       (in mm)

                                                                                                   page                               trim size                bleed size                      text area
                                                               1/1        1/2       1/3            1/1 page                          147 x 208                 157 x 218
                                                                                                   spread                            294 x 208                 304 x 218
                                                                                                   1/2 page ver.                       72 x 208                  82 x 218
                                                               1/2         1/4 1/4                 1/2 page hor.                     147 x 102                 157 x 112
                                                                                                   1/3 page ver.                       47 x 208                  57 x 218
                                                                           1/4 1/4                 1/3 page hor.                     147 x 67                  157 x 77
                                                               1/3
                                                                                                   1/4 box                                                                                      61 x 92


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                 VAT is not included




                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                           2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                     www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page                                                                    3 700                based on number of publications
                                                           1/1 right inside page                                                              3 900          from 2 to 4 publications                              – 4%
                                                           2nd or 3rd cover                                                                   4 100          from 5 to 8 publications                              – 6%
                                                           back cover                                                                         5 050          from 9 to 16 publications                             – 8%
                                                           double page spread                                                                 7 400          from 17 to 24 publications                          – 10%
                                                           1st double page spread                                                             7 700          from 25 to 32 publications                          – 12%
                                                           1/2 inside page                                                                    2 100          from 33 to 40 publications                          – 14%
                                                           1/2 right inside page                                                              2 250          from 41 to 48 publications                          – 16%
                                                           1/3 page                                                                           1 500          from 49 to 52 publications                          – 18%
                                                                                                                                                                               based on volume
                                                           inserts * / per issues                                                               0,14         from 3 100 cm2 to 6 200 cm2                           – 8%
                                                           * inserts are accepted only for the whole printrun of the magazine                                from 6 201 cm to 8 950 cm
                                                                                                                                                                                   2                  2
                                                                                                                                                                                                                 – 12%
                                                           When a customer has an insertion with a catalogue without participating with                      from 8 951 cm2 to 12 250 cm2                        – 16%
                                                           advertisement in the same issue, the insertion price is calculated with additional amount
                                                           as follows:                                                                                       from 12 251 cm2 to 18 350 cm2                       – 18%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with              from 18 351 cm2 to 23 850 cm2                       – 20%
                                                           additional amount – 1 advertising page.
                                                                                                                                                             from 23 851 cm to 29 500 cm
                                                                                                                                                                                       2                  2
                                                                                                                                                                                                                 – 22%
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.                                                                     from 29 501 cm2 to 38 500 cm2                       – 24%
                                                                                                                                                                 for advertising one brand in 2,3,4,5
                                                                                                                                                                  of our magazines at the same time
                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: + 40%                      in two magazines                                      – 2%
                                                                                                                                                             in three magazines                                    – 3%
                                                                                                                                                             in four magazines                                     – 4%
                                                                                                                                                             in five magazines                                     – 5%




                                                                                     The advertisers of STORY magazine should choose one of the discounts – for number of publications or for the volume of the ads.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.


                                                                                           STORY magazine is on the market every Friday
                                                         Deadline for bookings: Monday of the previous week          Deadline for materials: Tuesday of the previous week


                                                       TECHNICAL DATA
                                                       (in mm)                                         page                                  trim size             bleed size              text area
                                                                                                       1/1 page                                230x296              240x306
                                                                                                       spread                                  460x296              470x306
                                                               1/1        1/2       1/3
                                                                                                       1/2 page ver.                           117x296              127x306
                                                                                                       1/2 page hor.                           230x147              240x157
                                                                                                       1/3 page ver.                              82x296               92x306
                                                               1/2
                                                                                                       1/3 page hor.                              230x96             240x106
                                                                                                       1/4 box                                                                              99x127
                                                                              1/2
                                                               1/3                                     1/8 box                                                                              99x62

                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                              2010
                                                                                                                                                               adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                     www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page in 2 half       nd
                                                                                                                                              1 700                       based on number of issues
                                                           1/1 right inside page in 2nd half                                                  1 800                from 2 to 3 issues                              – 4%
                                                           1/1 left inside page in 1 half         st
                                                                                                                                              1 900                from 4 to 6 issues                              – 8%
                                                           1/1 right inside page in 1st half                                                  2 000                from 7 to 9 issues                            – 12%
                                                           page next to CONTENTS, Editor‘s page                                               2 100                from 10 to 11 issues                          – 18%
                                                           3rd cover                                                                          2 100                   based on number of publications
                                                           4th cover                                                                          2 600                from 2 to 3 publications                        – 4%
                                                           double page spread                                                                 3 200                from 4 to 6 publications                        – 6%
                                                           leading double page spread                                                         3 500                from 7 to 9 publications                        – 8%
                                                           1/2 page in 2nd half                                                               1 000                from 10 to 11 publications                    – 12%
                                                           1/2 right page in 2nd half                                                         1 100                from 12 to 13 publications                    – 16%
                                                                                                                                                                   from 14 to 16 publications                    – 18%
                                                           inserts * / per issues                                                               0,14               from 17 to 20 publications                    – 20%
                                                           * inserts are accepted only for the whole printrun of the magazine                                      from 21 to 24 publications                    – 24%
                                                           When a customer has an insertion with a catalogue without participating with                              for advertising one brand in 2,3,4,5
                                                           advertisement in the same issue, the insertion price is calculated with additional amount                  of our magazines at the same time
                                                           as follows:
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with                    in two magazines                                – 2%
                                                           additional amount – 1 advertising page.                                                                 in three magazines                              – 3%
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.                                                                           in four magazines                               – 4%
                                                                                                                                                                   in five magazines                               – 5%

                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%


                                                                                     The advertisers of MOETO DETE magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.


                                                                                                MOETO DETE magazine is on the market on the 22nd of the month.
                                                                                                   Deadline for bookings: not later than 13th of the month.
                                                                                                   Deadline for materials: not later than 15th of the month.


                                                       TECHNICAL DATA
                                                       (in mm)                                                   page                                  trim size             bleed size                      text area
                                                                                                                 1/1 page                              210x275                220x285
                                                                                                                 spread                                420x275                430x285
                                                                                                                 1/2 page ver.                         105x275                115x285
                                                                        1/1                 1/2
                                                                                                                 1/2 page hor.                         210x136                220x146
                                                                                                                 1/3 page ver.                          74х275                  84х285
                                                                                                                 1/3 page hor.                          210х89                  220х99
                                                                                                                 1/4 box                                                                                      89x119
                                                                                                                 1/8 box                                                                                      89х58
                                                                        1/2             1/2
                                                                                                                 1/16 box                                                                                   42.5x58

                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                           2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                             e-mail: reklama@sanomabliasak.bg                    www.sbb.bg/advertising


                                                                                                                        PRICES & DISCOUNTS
                                                           page / position                                                                    BGN                                  discounts
                                                           1/1 inside page in 2 half       nd
                                                                                                                                               2 100                    based on number of issues
                                                           1/1 right inside page in 2nd half                                                   2 300         from 2 to 3 issues                                    – 4%
                                                           1/1 left inside page in 1 half         st
                                                                                                                                               2 400         from 4 to 5 issues                                    – 8%
                                                           1/1 right inside page in 1st half                                                   2 600         from 6 to 7 issues                                  – 12%
                                                           page next to CONTENTS, Editor‘s page                                                2 700         from 8 to 9 issues                                  – 18%
                                                           3rd cover                                                                           2 700               based on number of publications
                                                           4th cover                                                                           3 300         from 2 to 3 publications                              – 4%
                                                           double page spread in the 2nd half                                                  3 800         from 4 to 6 publications                              – 6%
                                                           double page spread in the 1 half                  st
                                                                                                                                               3 950         from 7 to 9 publications                              – 8%
                                                           7th - 10th double page spread                                                      4 100          from 10 to 11 publications                          – 12%
                                                           3rd – 6th double page spread                                                        4 300         from 12 to 13 publications                          – 16%
                                                           2nd double page spread                                                              4 500         from 14 to 16 publications                          – 18%
                                                           leading double page spread                                                          4 700         from 17 to 20 publications                          – 20%
                                                           1/2 page in 2nd half                                                                1 350         from 21 to 24 publications                          – 24%
                                                           1/2 right page in 2 half       nd
                                                                                                                                               1 450             for advertising one brand in 2,3,4,5
                                                           1/2 left page in 1st half                                                           1 550              of our magazines at the same time
                                                           1/3 page                                                                            1 050         in two magazines                                      – 2%
                                                                                                                                                             in three magazines                                    – 3%
                                                           inserts * / per issues                                                                0,14
                                                                                                                                                             in four magazines                                     – 4%
                                                           * inserts are accepted only for the whole printrun of the magazine
                                                           When a customer has an insertion with a catalogue without participating with advertisement in
                                                                                                                                                             in five magazines                                     – 5%
                                                           the same issue, the insertion price is calculated with additional amount as follows:
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.

                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%

                                                                                     The advertisers of MAXIMUM magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.

                                                                                                 MAXIMUM magazine is on the market on the 30th of the month.
                                                                                                Deadline for bookings: not later than 10th of the previous month.
                                                                                                Deadline for materials: not later than 15th of the previous month.

                                                       TECHNICAL DATA
                                                       (in mm)
                                                                                                                              page                         trim size            bleed size             text area
                                                                                                                              1/1 page                     224 x 290            234 x 300              192 x 257
                                                                                         1/1           1/2        1/3
                                                                                                                              spread                       448 x 290            458 x 300              422 x 257
                                                                                                                              1/2 page ver.                106 x 290            116 x 300                93 x 257
                                                                                                                              1/2 page hor.                224 x 142            234 x 152              192 x 125
                                                                                         1/2
                                                                                                                              1/3 page ver.                 73 x 290              83 x 300               60 x 257
                                                                                                                              1/3 page hor.                224 x 93             234 x 103              192 x 82
                                                                                                         1/2
                                                                                         1/3

                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                          2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                     www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page in 2 half       nd
                                                                                                                                              7 350                     based on number of issues
                                                           1/1 right inside page in 2nd half                                                  7 900          from 2 to 3 issues                                    – 4%
                                                           1/1 left inside page in 1 half        st
                                                                                                                                              8 400          from 4 to 6 issues                                    – 8%
                                                           1/1 right inside page in 1st half                                                  8 900          from 7 to 9 issues                                  – 12%
                                                           page next to CONTENTS, Editor‘s page                                               9 500          from 10 to 11 issues                                – 18%
                                                           3rd cover                                                                          9 500                based on number of publications
                                                           4th cover                                                                       10 500            from 2 to 3 publications                              – 4%
                                                           double page spread in the 2nd half                                              13 600            from 4 to 6 publications                              – 6%
                                                           double page spread in the 1 half              st
                                                                                                                                           14 200            from 7 to 9 publications                              – 8%
                                                           3rd – 6th double page spread                                                    14 700            from 10 to 11 publications                          – 12%
                                                           2nd double page spread                                                          15 200            from 12 to 13 publications                          – 16%
                                                           1st double page spread                                                          15 700            from 14 to 16 publications                          – 18%
                                                           1/2 page                                                                           4 400          from 17 to 20 publications                          – 20%
                                                           1/2 right page                                                                     4 700          from 21 to 24 publications                          – 24%
                                                                                                                                                                 for advertising one brand in 2,3,4,5
                                                           inserts * / per issues                                                               0,14              of our magazines at the same time
                                                           * inserts are accepted only for the whole printrun of the magazine                                in two magazines                                      – 2%
                                                           When a customer has an insertion with a catalogue without participating with
                                                           advertisement in the same issue, the insertion price is calculated with additional amount
                                                                                                                                                             in three magazines                                    – 3%
                                                           as follows:                                                                                       in four magazines                                     – 4%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with              in five magazines                                     – 5%
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.


                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%


                                                                                     The advertisers of COSMOPOLITAN magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.


                                                                                       COSMOPOLITAN magazine is on the market on the 27th of the previous month.
                                                                                            Deadline for bookings: not later than 5th of the previous month.
                                                                                            Deadline for materials: not later than 9th of the previous month.


                                                       TECHNICAL DATA
                                                       (in mm)
                                                                                                                             page                         trim size             bleed size              text area
                                                                                                                             1/1 page                    205 x 276              215 x 286
                                                                                                              1/2
                                                                                                                             spread                      410 x 276              420 x 286
                                                                                                                             1/2 page ver.               100 x 276              110 x 286
                                                                                                                             1/2 page hor.               205 x 135              215 x 145             175 x 120



                                                                                        1/2              1/2


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                          2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                     www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page in 2 half       nd
                                                                                                                                              7 000                     based on number of issues
                                                           1/1 right inside page in 2nd half                                                  7 500          from 2 to 3 issues                                    – 4%
                                                           1/1 left inside page in 1 half        st
                                                                                                                                              8 000          from 4 to 6 issues                                    – 8%
                                                           1/1 right inside page in 1st half                                                  8 500          from 7 to 9 issues                                  – 12%
                                                           page next to CONTENTS, Editor‘s page                                               9 000          from 10 to 11 issues                                – 18%
                                                           3rd cover                                                                          9 000                based on number of publications
                                                           4th cover                                                                       10 000            from 2 to 3 publications                              – 4%
                                                           double page spread in the 2nd half                                              13 000            from 4 to 6 publications                              – 6%
                                                           double page spread in the 1 half              st
                                                                                                                                           13 500            from 7 to 9 publications                              – 8%
                                                           7th - 10th double page spread                                                   14 000            from 10 to 11 publications                          – 12%
                                                           3rd – 6th double page spread                                                    14 500            from 12 to 13 publications                          – 16%
                                                           2nd double page spread                                                          15 000            from 14 to 16 publications                          – 18%
                                                           1 double page spread
                                                              st
                                                                                                                                           15 500            from 17 to 20 publications                          – 20%
                                                           1/2 page                                                                           4 200          from 21 to 24 publications                          – 24%
                                                           1/2 right page                                                                     4 500              for advertising one brand in 2,3,4,5
                                                                                                                                                                  of our magazines at the same time
                                                           inserts * / per issues                                                               0,14
                                                                                                                                                             in two magazines                                      – 2%
                                                           * inserts are accepted only for the whole printrun of the magazine
                                                                                                                                                             in three magazines                                    – 3%
                                                           When a customer has an insertion with a catalogue without participating with
                                                           advertisement in the same issue, the insertion price is calculated with additional amount         in four magazines                                     – 4%
                                                           as follows:
                                                                                                                                                             in five magazines                                     – 5%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.


                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%


                                                                                     The advertisers of ELLE magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.

                                                                                                ELLE magazine is on the market on the 20th of the previous month.
                                                                                                 Deadline for bookings: not later than 1st of the previous month.
                                                                                                 Deadline for materials: not later than 3rd of the previous month.


                                                       TECHNICAL DATA
                                                       (in mm)
                                                                                                                             page                         trim size             bleed size              text area
                                                                                                                             1/1 page                    225 x 295              235 x 305
                                                                                                              1/2
                                                                                                                             spread                      450 x 295              460 x 305
                                                                                                                             1/2 page ver.               107 x 295              117 x 305
                                                                                                                             1/2 page hor.               225 x 143              235 x 153             180 x 123



                                                                                        1/2              1/2


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                          2010
                                                                                                                                                           adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                    www.sbb.bg/advertising



                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                    discounts
                                                           1/1 inside page in 2nd half                                                        7 000                     based on number of issues
                                                           1/1 right inside page in 2nd half                                                  7 500          2 issues                                              – 4%
                                                           1/1 left inside page in 1st half                                                   8 000          3 issues                                              – 8%
                                                           1/1 right inside page in 1 half          st
                                                                                                                                              8 500          4 issues                                            – 12%
                                                           page next to CONTENTS, Editor‘s page                                               9 000                based on number of publications
                                                           3rd cover                                                                          9 000          from 2 to 3 publications                              – 4%
                                                           4th cover                                                                       10 000            from 4 to 6 publications                              – 6%
                                                           double page spread in the 2 half              nd
                                                                                                                                           13 000            from 7 to 9 publications                              – 8%
                                                           double page spread in the 1st half                                              13 500                for advertising one brand in 2,3,4,5
                                                           7th -10th double page spread                                                    14 000                 of our magazines at the same time
                                                           3rd – 6th double page spread                                                    14 500            in two magazines                                      – 2%
                                                           2 double page spread
                                                              nd
                                                                                                                                           15 000            in three magazines                                    – 3%
                                                           1st double page spread                                                          15 500            in four magazines                                     – 4%
                                                           1/2 page                                                                           4 200          in five magazines                                     – 5%
                                                           1/2 right page                                                                     4 500

                                                           inserts * / per issues                                                               0,14
                                                           * inserts are accepted only for the whole printrun of the magazine
                                                           When a customer has an insertion with a catalogue without participating with
                                                           advertisement in the same issue, the insertion price is calculated with additional amount
                                                           as follows:
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.


                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: + 40%


                                                                                     The advertisers of Harper’s BAZAAR magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                     The discounts have to be calculated one after another.
                                                                   NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                     our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                     for at least 3 issues of the weekly in the month when the ad is published in the other magazine.




                                                       TECHNICAL DATA
                                                       (in mm)
                                                                                                                             page                        trim size              bleed size             text area
                                                                                                                             1/1 page                    225 x 295             235 x 305
                                                                                                              1/2
                                                                                                                             spread                      450 x 295             460 x 305
                                                                                                                             1/2 page ver.               107 x 295             117 x 305
                                                                                                                             1/2 page hor.               225 x 143             235 x 153              180 x 123



                                                                                        1/2              1/2


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                           2010
                                                                                                                                                            adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                       www.sbb.bg/advertising


                                                                                                                       PRICES & DISCOUNTS
                                                           page / position                                                                  BGN                                      discounts
                                                           1/1 inside page in 2 half       nd
                                                                                                                                              6 800                       based on number of issues
                                                           1/1 right inside page in 2nd half                                                  7 350            from 2 to 3 issues                                     – 4%
                                                           1/1 left inside page in 1 half        st
                                                                                                                                              7 900            from 4 to 6 issues                                     – 8%
                                                           1/1 right inside page in 1st half                                                  8 400            from 7 to 9 issues                                   – 12%
                                                           page next to CONTENTS, Editor‘s page                                               8 900            from 10 to 11 issues                                 – 18%
                                                           3rd cover                                                                          9 500                  based on number of publications
                                                           4th cover                                                                       11 600              from 2 to 3 publications                               – 4%
                                                           double page spread in 2nd half                                                  12 600              from 4 to 6 publications                               – 6%
                                                           double page spread in 1 half            st
                                                                                                                                           13 100              from 7 to 9 publications                               – 8%
                                                           3rd double page spread                                                          13 600              from 10 to 11 publications                           – 12%
                                                           2nd double page spread                                                          14 200              from 12 to 13 publications                           – 16%
                                                           1st double page spread                                                          14 700              from 14 to 16 publications                           – 18%
                                                           1/2 page                                                                           4 100            from 17 to 20 publications                           – 20%
                                                           1/2 right page                                                                     4 500            from 21 to 24 publications                           – 24%
                                                                                                                                                                   for advertising one brand in 2,3,4,5
                                                                                                                                                                    of our magazines at the same time
                                                           inserts * / per issues                                                               0,14
                                                                                                                                                               in two magazines                                       – 2%
                                                           * inserts are accepted only for the whole printrun of the magazine
                                                           When a customer has an insertion with a catalogue without participating with                        in three magazines                                     – 3%
                                                           advertisement in the same issue, the insertion price is calculated with additional amount           in four magazines                                      – 4%
                                                           as follows:
                                                                                                                                                               in five magazines                                      – 5%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.


                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%

                                                                                      The advertisers of NATIONAL GEOGRAPHIC magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                      The discounts have to be calculated one after another.
                                                                   NOTE               The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of our
                                                                                      magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked for at least 3
                                                                                      issues of the weekly in the month when the ad is published in the other magazine.


                                                                                         NATIONAL GEOGRAPHIC magazine is on the market on the 4th of the month.
                                                                                             Deadline for bookings: not later than 14th of the previous month.
                                                                                             Deadline for materials: not later than 19th of the previous month.


                                                       TECHNICAL DATA
                                                       (in mm)
                                                                                                                             page                          trim size              bleed size              text area
                                                                                                                             1/1 page                      175 x 254              185 x 264
                                                                                                             1/2
                                                                                                                             spread                        350 x 254              360 x 264
                                                                                                                             1/2 page ver.                   82 x 254               92 x 264
                                                                                                                             1/2 page hor.                 175 x 123              185 x 133               142 x 104
                                                                                                                             strip hor.                    175 x 64               185 x 74                142 x 55

                                                                                        1/2              1/2


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                         2010
                                                                                                                                          adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                           e-mail: reklama@sanomabliasak.bg              www.sbb.bg/advertising




                                                                                          special issues
                                                                                       специални броеве
                                                                                             in 2008
                                                                                             за 2010

                                                                                                          PRICES & DISCOUNTS

                                                           page / position                                                BGN                                discounts
                                                           1/1 inside page in 2nd half                                      3 600                   based on number of issues
                                                           1/1 right inside page in 2nd half                                3 900           in 2 issues                                  4%
                                                           1/1 left inside page in 1st half                                 4 200           in 3 issues                                  8%
                                                           page next to CONTENTS, Editor‘s page                             4 800
                                                           4th cover                                                        8 000
                                                           double page spread in 2nd half                                   6 600
                                                           2nd double page spread                                           7 500
                                                           1 double page spread
                                                              st
                                                                                                                            7 800




                                                                                                                                                    TECHNICAL DATA
                                                                                                                                                                                (in mm)

                                                                                                                     page                       trim size                bleed size
                                                                                                                     1/1 page                   228 x 276                238 x 286
                                                                                                                     spread                     456 x 276                466 x 286



                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                 VAT is not included




                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                             2010
                                                                                                                                                              adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                         www.sbb.bg/advertising




                                                                                                                       PRICES & DISCOUNTS

                                                           page / position                                                                  BGN                                        discounts
                                                           1/1 inside page                                                                    3 200                         based on number of issues
                                                           1/1 right inside page                                                              3 400              from 2 to 3 issues                                      – 4%
                                                           2nd and 3rd cover                                                                  4 100              from 4 to 5 issues                                      – 8%
                                                           4 cover
                                                              th
                                                                                                                                              6 000              from 6 to 7 issues                                    – 12%
                                                           double page spread                                                                 6 200              from 8 to 9 issues                                    – 18%
                                                           1 double page spread
                                                              st
                                                                                                                                              6 700                   based on number of publications
                                                           1/2 page                                                                           1 900              from 2 to 3 publications                                – 4%
                                                           1/2 right page                                                                     2 100              from 4 to 6 publications                                – 6%
                                                                                                                                                                 from 7 to 9 publications                                – 8%
                                                                                                                                                                 from 10 to 11 publications                            – 12%
                                                                                                                                                                 from 12 to 13 publications                            – 16%
                                                                                                                                                                 from 14 to 16 publications                            – 18%
                                                           inserts * / per issues                                                               0,14
                                                                                                                                                                     for advertising one brand in 2,3,4,5
                                                           * inserts are accepted only for the whole printrun of the magazine                                         of our magazines at the same time
                                                           When a customer has an insertion with a catalogue without participating with
                                                           advertisement in the same issue, the insertion price is calculated with additional amount             in two magazines                                        – 2%
                                                           as follows:                                                                                           in three magazines                                      – 3%
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                                                                                                                                 in four magazines                                       – 4%
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional              in five magazines                                       – 5%
                                                           amount – 2 advertising pages.




                                                         ADDITIONAL                  Fixed page/position: +10%
                                                          CHARGES                    Any other logo except the advertiser’s logo: +40%



                                                                                      The advertisers of NATIONAL GEOGRAPHIC Kids magazine should choose one of the discounts – for number of issues or for number of publications.
                                                                                      The discounts have to be calculated one after another.
                                                                   NOTE               The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of our
                                                                                      magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked for at least
                                                                                      3 issues of the weekly in the month when the ad is published in the other magazine.



                                                                                    NATIONAL GEOGRAPHIC Kids magazine is on the market on the 10th of the month.
                                                                                          Deadline for bookings: not later than 25th of the previous month.
                                                                                          Deadline for materials: not later than 28th of the previous month.




                                                                                                                                                                           TECHNICAL DATA
                                                                                                                                                                                                               (in mm)
                                                                                                                                      page                          trim size                           bleed size
                                                                                                                                      1/1 page                      205 x 267                            215 x 277
                                                                                               1/2
                                                                                                                                      spread                        410 x 267                            420 x 277
                                                                                                                                      1/2 page                        98 x 266                           108 x 276


                                                                   Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                 VAT is not included




                                                                   Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                   contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                                       IMPORTANT




                                                                   be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                   considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                   with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                   correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                   with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                   simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                   of no proof supplied, no guarantee is given for the quality in the printing.
                                                                                                                                                           2010
                                                                                                                                                            adver tising rate card
48, Sredna gora Str. - 1303 Sofia, Bulgaria - tel.: (+359 2) 4016837 fax: (+359 2) 4016831                                            e-mail: reklama@sanomabliasak.bg                      www.sbb.bg/advertising




                                                                                                                       PRICES & DISCOUNTS

                                                           page / position                                                                  BGN                                     discounts
                                                           1/1 inside page                                                                    1 900                      based on number of issues
                                                           1/1 right inside page                                                              2 100           2 issues                                              – 4%
                                                           2 or 3 cover
                                                              nd         rd
                                                                                                                                              2 250           3 issues                                              – 8%
                                                           back cover                                                                         2 850           4 issues                                            – 12%
                                                           1/2 inside page                                                                    1 200                based on number of publications
                                                           1/2 right inside page                                                              1 300           from 2 to 3 publications                              – 4%
                                                           1/3 page                                                                             950           from 4 to 6 publications                              – 6%
                                                           1/4 page                                                                             750           from 7 to 9 publications                              – 8%
                                                                                                                                                                for advertising one brand in 2, 3, 4, 5
                                                                                                                                                                  of our magazines at the same time

                                                           inserts * / per issues                                                               0,14          in two magazines                                      – 2%

                                                           * inserts are accepted only for the whole printrun of the magazine
                                                                                                                                                              in three magazines                                    – 3%
                                                           When a customer has an insertion with a catalogue without participating with                       in four magazines                                     – 4%
                                                           advertisement in the same issue, the insertion price is calculated with additional amount          in five magazines                                     – 5%
                                                           as follows:
                                                           * For a catalogue with parameters A5/A6 not more than 16 pages it is calculated with
                                                           additional amount – 1 advertising page.
                                                           * For a catalogue with parameters A5 more than 16 pages it is calculated with additional
                                                           amount – 2 advertising pages.



                                                         ADDITIONAL                   Fixed page/position: +10%
                                                          CHARGES                     Any other logo except the advertiser’s logo: +40%



                                                                                      The advertisers of Journal za tsvetyata magazine should choose one of the discounts – for number of issues or for number of
                                                                                      publications.
                                                                                      The discounts have to be calculated one after another.
                                                                    NOTE              The additional discount for advertising in several of our magazines is given when one and the same ad is published in more than one of
                                                                                      our magazines during one and the same period. If a weekly magazine is combined with a monthly magazine the ad should be booked
                                                                                      for at least 3 issues of the weekly in the month when the ad is published in the other magazine.




                                                                                                            TECHNICAL DATA(in mm)

                                                                                                                             page                      trim size          bleed size            text area
                                                                                                                             1/1 page                     175 x 254              185 x 264
                                                                   1/1              1/2
                                                                                                                             spread                       350 x 254              360 x 264
                                                                                                                             1/2 page ver.                  82 x 254              92 x 264
                                                                                                                             1/2 page hor.                175 x 123              185 x 133             142 x 104
                                                                              1/4                                            1/4 box                                                                     65 x 104

                                                               1/2              1/2




                                                                    Supported file formats: EPS (all text in outlines) or TIFF. Color mode: CMYK (no additional defined spot colors).
                                                                    Resolution: 300 dpi [120 dpcm]. Advertisement must be left with 5 mm on outer sides for bleed. The file should not
                                                                    contain any marks for trimming, registration, color swatches or any other additional items. All raster images must
                                 VAT is not included


                                                       IMPORTANT




                                                                    be with embedded ICC profile Fogra 39. All ads have to be delivered together with digital color proof. Color proof is
                                                                    considered to be correct if: -contains Ugra/Fogra CMYK-TIFF media wedge; -its patches’ color values correspond
                                                                    with the values of the embedded profile/simulated on the proof; -color differences with the simulated values must
                                                                    correspond with ISO 12647 standard. This can be verified by us through iOne colorimeter. The proof must be supplied
                                                                    with set of the following elements: Advertisement name, Date, Profile containing in the file (proof) as well as the Profile
                                                                    simulated on the proof. It is relevant the simulated profile to be exactly the embedded one in the file Fogra 39. In case
                                                                    of no proof supplied, no guarantee is given for the quality in the printing.

								
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