Coca-Cola, unions promote recycling by students; special discoun by ggw17295


									                  Recycling Pilot Program
            University of Kansas and Coca-Cola

The University of Kansas was selected by Coca-Cola as one
of five schools to be part of a recycling pilot program. KU
Memorial Unions celebrated Earth Day on April 22 with an
educational display vehicle and discounted reusable sports
bottles and totes.

As part of Coca-Cola Recycling’s “Give It Back” pilot
program, KU received more than 300 Coke-branded corrugated
campus recycle bins and 6,000 personal recycling totes last
fall along with thousands of promotional items to encourage
students to recycle. A Coke survey of KU undergraduates
completed before the program’s implementation showed fewer
than half regularly placed their bottles or cans into
recycling bins, citing their accessibility and visibility
around campus.

About 10.6 tons of PET plastic bottles and 1.1 tons of
aluminum were recycled on campus in 2008, according to KU
Recycling, which is funded by student fees, Facilities
Operations and revenues from the sale of recyclable

On April 22, Coca-Cola’s 24-foot recycling education
vehicle was at the Kansas Union plaza, offering educational
videos and games to show consumers the impact recycling can
have on their communities.

The union featured Earth- and wallet-friendly merchandise
discounted for the day. KU Dining Services offered new
reusable sports bottles and totes for year-round use in
support of its “Choose to Reuse” program. The 24-ounce
bottles, reduced from $3.89 to $1.85 for one day only, will
be found on the plaza and at all Dining Services retail
locations. The totes will be free with the purchase of any
combo meal at all campus locations, including the Market,
the Studio, the Underground, Crimson Café, O’Zone and all
Hawk Food Stops. The bags are also available for purchase
for 99 cents.

“We appreciate Coca-Cola’s ongoing commitment to
environmental stewardship, green innovation and consumer
education,” said David Mucci, director of KU Memorial
Unions. “We look forward to our continued partnership
centered around education and recycling.”

“We are excited to join forces with the University of
Kansas to promote recycling during Earth Week,” said John
Burgess, president and chief executive officer of Coca-Cola
Recycling. “After students enjoy one of our beverages, we
would like for them to see our packaging as a valuable
resource for future use. By reclaiming bottles and cans, we
can divert them from area landfills and keep our
communities clean and sustainable.”

For more information on Coca-Cola and its recycling
efforts, visit For more
information on KU Dining Services, visit

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