Recycling Pilot Program University of Kansas and Coca-Cola The University of Kansas was selected by Coca-Cola as one of five schools to be part of a recycling pilot program. KU Memorial Unions celebrated Earth Day on April 22 with an educational display vehicle and discounted reusable sports bottles and totes. As part of Coca-Cola Recycling’s “Give It Back” pilot program, KU received more than 300 Coke-branded corrugated campus recycle bins and 6,000 personal recycling totes last fall along with thousands of promotional items to encourage students to recycle. A Coke survey of KU undergraduates completed before the program’s implementation showed fewer than half regularly placed their bottles or cans into recycling bins, citing their accessibility and visibility around campus. About 10.6 tons of PET plastic bottles and 1.1 tons of aluminum were recycled on campus in 2008, according to KU Recycling, which is funded by student fees, Facilities Operations and revenues from the sale of recyclable materials. On April 22, Coca-Cola’s 24-foot recycling education vehicle was at the Kansas Union plaza, offering educational videos and games to show consumers the impact recycling can have on their communities. The union featured Earth- and wallet-friendly merchandise discounted for the day. KU Dining Services offered new reusable sports bottles and totes for year-round use in support of its “Choose to Reuse” program. The 24-ounce bottles, reduced from $3.89 to $1.85 for one day only, will be found on the plaza and at all Dining Services retail locations. The totes will be free with the purchase of any combo meal at all campus locations, including the Market, the Studio, the Underground, Crimson Café, O’Zone and all Hawk Food Stops. The bags are also available for purchase for 99 cents. “We appreciate Coca-Cola’s ongoing commitment to environmental stewardship, green innovation and consumer education,” said David Mucci, director of KU Memorial Unions. “We look forward to our continued partnership centered around education and recycling.” “We are excited to join forces with the University of Kansas to promote recycling during Earth Week,” said John Burgess, president and chief executive officer of Coca-Cola Recycling. “After students enjoy one of our beverages, we would like for them to see our packaging as a valuable resource for future use. By reclaiming bottles and cans, we can divert them from area landfills and keep our communities clean and sustainable.” For more information on Coca-Cola and its recycling efforts, visit www.livepositively.com/. For more information on KU Dining Services, visit www.kudining.com.
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