Room Occupancy Taxes July 2009(Fiscal Year 2010) _ by skm10786

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									    Betsy Wall                                                                                   Tony D’Agostino
    Executive Director                                                                          Research Director




                            MOTT TravelStats Newsletter – August 2009
MOTT TravelStats is a monthly newsletter tracking indicators of travel activity in Massachusetts, as well as MOTT activity.
If you have comments or questions regarding the contents of this newsletter, send e-mail to Tony.Dagostino@state.ma.us.


Hotel Demand, Rate, Occupancy, Revenue, and REVPAR Data: July 2009

    o    During the month of July 2009, Massachusetts state
         wide lodging room demand (1,749k) decreased 3.7%
         compared to July 2008 (1,817k). The average daily                               Massachusetts Hotel Lodging Data
         room rate between these two periods decreased by 7.9%                       Month of July
         to $140.38 from $152.40. Occupancy rates, which                        Year    DEMAND       RATE      Occupancy   REVENUE
                                                                                        (000’s)      ($’s)       Rate %    (millions)
         reflect changes in both supply and demand for rooms,                   2009      1,749      140.38       70.1       245.5
         decreased by 3.5 percentage points to 70.1% from                       2008      1,817      152.40       73.6       276.9
         73.6%. Overall room revenue decreased 11.3% to                         2007      1,789      144.03       73.9       257.6

         $245.5 mil from $276.9 mil.
    o    REVPAR, which is a function of occupancy rate and                      REVPAR- Calendar Year 2009 thru July
                                                                                Year             ($’s)      % Change
         room rate, decreased for CY2009 over same period in                    2009             70.73         -17.5
         CY2008 by 17.5% to $70.73 from $85.74. Occupancy                       2008             85.74          5.9
                                                                                2007             80.98          2.9
         was down 9.9% and the room rate decreased by 8.5%.
         Source: Smith Travel Research, Inc. (STR). Any re-use of this data
         without the written permission of STR is prohibited.

Room Occupancy Taxes: July 2009__(Fiscal Year 2010)_

                                                                              Total Room Occupancy Tax Collections
    o    For the month of July 2009 (FY09), the net room
         occupancy tax collections of $14.3 million decreased by               Month of July
         19.9% from the July 2008 (FY09) collections of $17.8                           Year
                                                                                                       $             %
                                                                                                     (000)        Change
         million. The July 2008 collections were a 3.9% increase
                                                                                       FY2010        14,265        -19.9
         over the July 2007 (FY08) collections of $17.1 million.                       FY2009        17,809         3.9
                                                                                       FY2008        17,140         7.8


    o    For the July 2009 (Fiscal Year 2010), net room                        July (FY 2010)
                                                                                                        $            %
         occupancy tax collections totalled $14.3 million, a                            Year          (000)       Change
         19.9% decrease from the same period of FY09. The                              FY2010         14,265       -19.9
         FY09 collections of $17.8 million were 3.9% more than                         FY2009         17,809         3.9
         the FY08 collections of $17.1 million.                                        FY2008         17,140         7.8


    Source: Mass DOR Monthly Report of Collections and Refunds
Ma Tourism Fund (MTF) Collections: July 2009 (FY2010)

  Massachusetts Tourism Fund collections were not included in both the June 2009 (FY2009 year
  end) and the July 2009 MA DOR Blue Book report. The collections were included in the
  Schedule D General Fund section.

  The final FY2008 collections totaled $41.7 million. The FY2008 collections were 7.2% higher
  than the FY2007 collections ($41.7 million v. $38.9 million).
   Source: Mass DOR Monthly Report of Collections and Refunds


Museum and Attraction Attendance: July 2009 and CYTD 2009_

  Massachusetts’ museum and attraction attendance increased 1.3% in the month of July 2009
  compared to July 2008 (1,695,515 visitors v. 1,673,713 visitors). The total net visitor increase was
  21,802 at the 59 institutions reporting visitor data.

  For all of calendar year 2009 thru July attendance was up 1.1% to 7.2 million from the 7.1 million
  attendees during the same period in 2008.
  (Source: Museum of Science Monthly attendance report)

Logan International Airport Passenger Volume: July 2009 _

  o In July 2009, the number of domestic passenger arrivals and departures from Logan
    International Airport totaled 2.11 million, an increase of 1.6% from the July 2008 total of
    2.08 million. Calendar year to date thru July the total was 12.4 million down 6.0%.

  o The number of international passenger arrivals and departures decreased in July 2009 by
    5.7% compared to July 2008 to 397k from 421k. Calendar year to date totals thru July are
    down 10.3% to 2,150,748 from 2,399,019.

                   Domestic Passenger Volume                    International Passenger Volume
                                                %                                          %
                    July          (000)s                           July        (000)s
                                              Change                                     Change
                   2009           2,108         1.6                2009         397       -5.7

                   2008           2,075         -6.1               2008         421       -3.1

                   2007           2.209         3.4                2007         434       3.9



                  Domestic Passenger Volume                     International Passenger Volume
                                                %                                          %
                CYTD          (000)s                              CYTD         (000)s
                                              Change                                     Change
                2009          12,400            -6.0               2009        2,151     -10.3

                2008          13,197            -5.9               2008        2,399      -0.1

                2007          14,018            2.2                2007        2,401      -1.0

             (Source: Massport)
Domestic Visitation to Massachusetts CY2008:

                   Domestic Visitors Origin: Top states and regions, CY2008


                                       Person Trips                 Share of all
                                           to
  Origin                              Massachusetts                 Person Trips



 Massachusetts                                 5,270,000              30.6%
 NewYork                                       2,523,000              14.7%
 Connecticut                                   1,740,000              10.1%
 New Hampshire                                   886,000               5.1%
 Rhode Island                                    804,000               4.7%
 Maine                                           683,000               4.0%
 NewJersey                                       640,000               3.7%
 California                                      578,000               3.4%
 Florida                                         550,000               3.2%
 Pennsylvania                                    524,000               3.0%
 Vermont                                         290,000               1.7%
 Virginia                                        204,000               1.2%
 All Other States                              2,519,000              14.6%


 All New England States                        9,671,000              56.2%
 All Mid Atlantic States                       3,687,000              21.4%




There was a 6.5% decrease in domestic visitation to MA in CY2008 (17.2 mil) compared to
CY2007 (18.4 mil). The primary trip purpose in CY2008 was visiting friends and/or relatives,
the top activity was attending a family/social event, and almost 70% of visitors arrived in their
own vehicle. Of the visitors that stayed overnight, nearly 50% stayed in a hotel/motel/inn or
B&B. Please see the Travel Industry Report on massvacation.com for more details.


Source:TNS, Travels America, CY2008
International Visitors to Massachusetts in CY2008 and to U.S. in CY2009

                                 Visitors to Massachusetts
                                   2008        2008 SHARE     Change in visitors to
                                  Visitors     of MARKET     U.S. in CY09 thru JUNE
                                  (000s)


        ALL
        OVERSEAS                  1,267          5.0%               -10.3%
        WESTERN
        EUROPE                     720           5.9%               -11.2%

        Canada                     635           3.4%                -9.1%
        United
        Kingdom                    237           5.2%               -17.3%
        Germany                    123           6.9%                -8.4%
        Japan                       62           1.9%               -18.1%
        Ireland                     52           9.7%               -16.3%
        France                      57           4.6%                 0.7%
        Italy                       58           7.5%                -3.2%
        Netherlands                 33           5.4%               -14.2%
        Brazil                      45           5.9%                 7.8%
        Spain                       32           4.9%                -7.0%
        Argentina                   16           5.1%                 7.2%



Travel to Massachusetts from MOTT target markets in CY02008
Estimated OVERSEAS visits to Massachusetts during CY2008 was just under 1.3 million. This
was a 8.2% increase over the CY2007 estimate of 1.2 million.

Historically, the top five origin countries to visit MA have been Canada, the United Kingdom,
Germany, France and Italy.


All travel to U.S. from MOTT target markets CYTD thru June 2009
For CY 2009 through June 2009, visitation from Canada to U.S. dropped 9.1%, while WE visits
declined 11.2% compared to same period in CY 2008.
Source: Dept of Commerce, OTTI




Please see the chart below for domestic and international spending data in MA for CY2008.
  Direct Economic Impact of Travel and Tourism, CY2007__
  Domestic and International travelers directly spent over $15.1 billion in MA during 2007, up 6.6%
  from 2006. Domestic traveler spending increased 6% while international traveler spending
  increased 11.1%. Total expenditures generated $943.5 million in state and local taxes for MA.

                       2007 Expenditures in MA            Domestic       International       Total
                               By Industry                ($ Millions)     ($ Millions)    ($ Millions)
                       Public Transportation                $4,392.9             $231.9     $4,624.8
                       Auto Transportation                   1,908.7                24.6      1,933.3
                       Lodging                               2,856.6              641.9       3,498.5
                       Foodservice                           2,548.3              327.7       2,876.0
                       Entertainment & Recreation              769.4              148.6         918.0
                       General Retail Trade                    870.5              423.4       1,293.9


                       2007 Totals                        $13,346.5           $1,798.1     $15,144.6

  Direct travel expenditures in the U.S. in CY2007 totaled $700 billion.

  A traveler is defined as one who travels more than 50 miles from home one way to a destination or who stays at a
  destination overnight.
  (Source: TIA, The Economic Impact of Travel on Massachusetts Counties, 2007)



MASSVACATION.COM Activity: August 2009 & CYTD Thru August 2009

  The MASSVACATION.COM site had 97,990 unique visits in August 2009, up 16% from
  84,790 in August 2008. Additionally, there were 545,351 page views in August, down 1% from
  the 549,475 in 2008. The MassValuePass page had the most views with 52,827. The average
  time on the site was down 11% to 4 minutes 14 seconds.

  For CY2009 through August 2009, the total visits were 748,124 (down 7% from same time
  period in 2008) and the page views were 4.3 million (down 4%). The average time on the site
  was 4 minutes 16 seconds (up 11%).

  The United States generated the most website visits with 650,910 (down 9%). Canada
  followed with 33,345 (up 14%) and the United Kingdom was third with 12,784 (up 3%).

  The Mass Value Pass page had the most visits for CY2009 through August 2009 with 466,443.
  The top three region pages were Cape Cod (88,903 views), Greater Boston (86,195), and
  Western Mass (77,248).

  Source: MOTT- (Google Analytics)
GETAWAY GUIDE Distribution:_____                           _August 2009__________

  The total number of 2009 Getaway Guides distributed in August was just under 40,000. Of these,
  almost 5,000 were individual requests from FARM (the online fulfillment system). Another
  10,800 were sent to the Big E trade show in West Springfield. Most of the remaining guides were
  sent to major information centers across the state (19,150), hotels and motels (700), and 1,250
  were sent to AAA info centers.
  (Source: FARM Monthly Report & MOTT Fulfillment Dept.)




Lesbian Gay Bisexual Transgender (LGBT):___August 2009________

  The Community Marketing, Inc. 13th Annual LGBT Tourism Study found that Boston ranked 9th
  with 17.1% visitation among cities visited in the last 12 month for Leisure (11.5%) and Business
  (5.6%) by the LGBT community.

  The Massachusetts’ LGBT micro site was launched on January 23 and the site utilization has been
  very high. Since inception thru August 2009 there have been 43,000 visits and over 107,000 page
  views.

  The top five information pages viewed were capemass, marriage, bostonmass, westmass, and
  southmass.




MOTT Updates and Activities from Tony D’Agostino: September 2009_


  A big thanks to intern Matt Hunt for helping prepare this edition of TravelStats.

  Please note that a revised July 2009 TravelStats is now posted on Massvacation.com Research
  page.

								
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