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The DC31 the most advanced handheld technology

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									The DC31: the most advanced handheld technology

The ideal tool for quick clean-ups
Dyson’s latest motor technology powers the most advanced handheld machines. The Dyson digital motor V2 has enabled Dyson to engineer the DC31 and the DC31 Animal handhelds: small, light machines with a 10 minute battery life and constant, strong suction. Powerful but portable, they are perfect for small cleaning tasks around the home or in a car, boat or caravan. Where others fall short, DC31 keeps cleaning. Conventional handhelds rely on filters to capture small dust particles, and lose suction as the bin fills up. DC31 features patented Root Cyclone™ technology to spin dust and dirt out of the air. And, with a lifetime filter and internal dirt trap, dust and debris get picked up and stay picked up. A touch of a button hygienically empties the bin when you’re done. The DC31 offers a ten minute run time with constant high suction. Want more power? DC31 has a dual power mode – allowing you to flick a switch for six minutes of higher suction to deal with stubborn dirt, trodden-in cereal or muddy footprints. Weighing less than 1.32kg (1.51Kg, DC31 Animal), the machine has a balanced weight distribution for easy handling. The DC31 Animal’s motorised brushbar has been designed to tackle stubborn pet hair which can cling to carpets and soft furnishings. A pivoting soleplate rotates to keeps the machine’s head in contact with cushions, arm rests and upholstery at all times, to prevent awkward arm movements. And thanks to its Dyson digital motor V2, the DC31 is more energy efficient than other handheld motors – which waste battery power instead of using it to clean. DC31 (£129.99) and DC31Animal (£149.99) are available from July. About the Dyson digital motor V2 Developed by a team of mechanical, electrical, aerodynamic and software engineers, the latest generation of Dyson digital motor is fast and intelligent. The motor spins at over 100,000 rpm, five times faster than a Formula 1 racing car engine. The microprocessors that control the motor adjust over 3,000 times per second, for maximum efficiency. And, because it has been specifically designed for battery-operated products, this motor enables the DC31 to be compact and lightweight, yet more powerful than any other handheld.

For further press information please contact Camilla Rigby or Daniel Crowley the Dyson Press Office: 020 7833 8244 / camilla.rigby@dyson.com daniel.crowley@dyson.com

CONTINUES About Dyson Research, Design and Development is at the core of Dyson. Areas of expertise include fluid, mechanical, electrical, EMC, thermal, chemical, acoustic and software engineering. This spectrum allows Dyson engineers and scientists to design new products as well as challenge and improve existing technologies.

Notes to editors   There are 45 people in Dyson’s Wiltshire based motors team. The headquarters at Malmesbury, Wiltshire is home to around 300 engineers and scientists who constantly strive to develop new and better technologies. Over the last five years, Dyson has quadrupled the amount it invests on RDD The size of Dyson’s testing area in Malaysia is 4385 m². Dyson turnover for 2007 was £611m – an increase of 19% (2006: £515m). Dyson operating profit in 2007 was £89m – an increase of 7% (2006:£83m). Dyson vacuum cleaners are designed and engineered in the UK and every week 100,000 are assembled in Malaysia. Dyson employs more than 2,400 people worldwide (2008). 82% of Dyson owners would recommend a Dyson to a friend (Hall and Partners, June 2006). In 2008, 80% of Dyson machines were sold outside the UK, compared to just 30% four years ago. The total number of Dyson vacuum cleaners sold worldwide, since 1993 is 28.6 million (2008) – and still counting… (11.6 million of these were sold between 2006 and 2008). Dyson’s DC24 was the NO.1 upright by value within 5 weeks of launching in the UK (GfK, 2008). END

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