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Building a WordPress Powered Website

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This presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power your entire Website. And, since it has built in RSS technology and is widgetized, it can help you build both a search engine and social media optimized Website. This presentation demonstrates example WordPress powered Websites, the anatomy of a WordPress site, and outlines a best-practice plan for you to follow to build your own WordPress powered Website.

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									Building a WordPress Powered Website...

Copyright 2009, Deltina Hay

With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization As presented for the Nonprofit Bar Camp on November 14, 2009 in Austin, Texas.

What is WordPress?
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A blogging platform A CMS (content management system)
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A platform for building robust Websites Usually programmed in php and use MySQL databases Usually open source, so many enhancements and support available, and easily customized

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Don't confuse WordPress.org with WordPress.com

Why use WordPress to power your Website?
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Easy to set up and maintain Uses RSS technology so integrates easily with the rest of the Social Web Widgetized, so easy to add widgets and badges from other Websites Regular upgrades and security releases Good support forums and network Free! Many themes and plugins available...

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What are plugins?
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Enhancements and add ons to WordPress Since WordPress is open source, there are many developers creating plugins Easy to install and set up As simple as a comment spam filter As complicated as a full-featured shopping cart...

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What are plugins?

What are themes?
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Templates that change the look and feel of a WordPress site Very easy to install Again, open source, so there are many free themes available Most are easy to customize with new colors, headers, etc...

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What are themes?

What are themes?

Diversity of WordPress powered Websites...
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One reason some decide not to use a CMS is that they are concerned their site may look too “templated” This is the case for some CMSs – but not for WordPress The following slides depict a collection of sites that were built using WordPress as a CMS...

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Diversity of WordPress powered Websites...

Diversity of WordPress powered Websites...

Diversity of WordPress powered Websites...

Diversity of WordPress powered Websites...

Diversity of WordPress powered Websites...

Diversity of WordPress powered Websites...

Anatomy of a WordPress Website:
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Header Navigation Main body area Sidebars Footer Sidebar widgets Static pages

Anatomy of a WordPress Website...(note header
and footer on this one, along with sidebars)

Anatomy of a WordPress Website...(static page
that has no sidebars)

Anatomy of a WordPress Website...(note that
sidebars to not have to be on the “side” - there are three on the bottom here)

Anatomy of a WordPress Website...(this one has a
static home page - as opposed to blog posts on the home page)

Anatomy of a WordPress Website...(blog page
with a different sidebar as the static pages)

Anatomy of a WordPress Website...(site with blog
as home page)

Anatomy of a WordPress Website...(static page)

Anatomy of a WordPress Website...(the header

and footer are only images – and the navigation and sidebar are combined – only thing that changes is the main body area of each page)

Setting up a WordPress Website:
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Download and install
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Make sure you install in your root folder and not in a directory Need some knowledge of how to install php on your server and how to install MySQL and create databases and tables You can get help from your host or from the WordPress forums

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Make some important initial settings (permalink structure, static home
page, comment approvals, security settings, etc.)

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Plan the site (what functionalities does it need) Choose and customize a theme based on your plan Choose, install, and set up plugins to accomplish functionalities
(including essential plugins for anti-spam, security, and SEO)

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Set up sidebars (place standard and custom widgets) Build static pages and populate blog

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Planning your WordPress site:
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List the features you want (don't hold back)
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RSS feed (blog) subscription options Ways for others to share your site (like to social bookmarking sites) Widgets from other social sites like Facebook and Twitter Image/Video Galleries Shopping cart or donation features Event listings or calendar widgets Submission forms Surveys or polls Imported feeds from other sites And so forth...

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Choosing a theme:
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Choose your theme once you know the features you want, not before... Make certain is has one more sidebar than you think you need (easier to delete than to add) Is typically easy to change color schemes, headers, fonts and such – so choose based on look and feel

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Choosing a theme:

Choosing a theme:

Choosing a theme:

Choosing Plugins:
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Choose plugins to accomplish the functionalities in your plan Try not to install plugins “just because they are cool” sometimes it is best to use existing functionality Pay attention to the ratings, how many times a plugin has been downloaded, and that it has been tested for the latest version of WordPress Go to the plugin & author's Website to make sure the plugin is being supported A good rule of thumb when setting up a plugin is that if you can't do it in two tries, find another plugin to do the job (they should be pretty straightforward to set up)

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Choosing plugins:

Choosing plugins:

Choosing plugins:

A look at the WordPress Backend (dashboard):

A look at the WordPress Backend (adding posts – adding pages is the same):

A look at the WordPress Backend (can change
themes with one click, add them and customize them):

A look at the WordPress Backend (can
maintain, add, and customize plugins):

A look at the WordPress Backend (once a

plugin is installed, you can maintain its settings here – where applicable):

A look at the WordPress Backend (this is where
you create and place your sidebar widgets):

A look at the WordPress Backend (shows the
resulting sidebars from the previous slide):

Upkeep and Security of Your WordPress Website:
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Keep blog posts current Always update to latest version of WordPress and plugins:
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One-click upgrade with latest WordPress versions Be careful if you have customized the code Always back-up before an upgrade Spam filter (Akismet) Security plugins SEO plugin

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Essential plugins:
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Optimizing Your WordPress Website:
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Optimize blog by:
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Using good keyterms in posts, as categories and tags Burning your feed to FeedBurner.com Adding to many blog directories Using (to its fullest) the latest version of a good SEO plugin Making it easy for others to share, interact, and collaborate using tools like AddtoAny.com Taking advantage of how your site can integrate with the rest of the Social Web...(that is a whole different session)

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Optimize Website by:
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Finding Resources:
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WordPress.org
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Documentation and tutorials Links to other resources Links to WordPress-friendly hosts

Open Source “Netiquette:”
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Search forums thoroughly before posting a question Give back:
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Donate to plugins you use regularly Share your new-found knowledge on the forums

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Never remove the “Powered by WordPress” statement and link from the footer of your site. It is one of the only license requirements for using this free software.

Thank you for participating!
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Buy the book at these trusted sources:
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Barnes & Noble Amazon Indiebound Visit SocialMediaPower.com for info...

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Upcoming Webinars and workshops:
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Deltina Hay
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@deltina deltina@deltina.com http://deltina.com http;//PlumbSocial.com

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WordPress hosted Websites:
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