B.B.A Final year Project on Consumer Awareness - Front Pages

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A STUDY ON CONSUMER AWAERNESS

Submitted in partial fulfillment of the requirements for the award of

BACHELOR OF BUSINESS ADMINISTRATION BY

DEPARTMENT OF BUSINESS ADMINISTRATION

DEPARTMENT OF BUSINESS ADMINISTRATION BONAFIDE CERTIFICATE This is to certify that this Project Report is the bonafide work of Mr.________________________. Reg. No. ___________ who carried out the project entitled “CONSUMER AWAERNESS” under our supervision from _______________ to_____________

Internal Guide Guide

External

Head of the Department

Submitted for Viva Voce Examination held on_________________

Internal Examiner

External Examiner

ACKNOWLEDGMENT
I would like to whole hearty thank and express my sincere gratitude to the Chancellor _________________________. _________________University for his constant encouragement in the development of this Project.

I

also

sincerely

thank

___________________________________.,

Director of Sathyabama University for the constant encouragement and stimulating atmosphere provided to me.

I

also

wish

to

thank

the

Vice our Bachelor

Chancellor HOD of

of Mr.

_______________________________________and _____________________________ Dept. of

Business

Administration, ______________________ for their valuable advice and support.

I

extend

my

sincere

thanks

to

my

guide

_____________________________ for continuous support throughout the development of this project.

I also extend my sincere thanks to my family and my friends for their encouragement and support.

DECLERATION

I, _____________________ here by declares that the project
report entitled “CONSUMER AWARENESS” done by me under the guidance of __________________________________ (internal) and

_______________________________, MANAGER OF BUSINESS DEPARTMENT (External) is submitted in partial fulfillment of the requirement
for the award of the degree in BBA.

DATE:

PLACE:

SIGNATURE OF THE CANDIDATE

TABLEOF CONTENTS

S.No.

TITLE NAME CHAPTER - I

PAGE No.

1

INTRODUCTRION CHAPTER – II

02

2 3 4

NEED FOR THE STUDY COMPANY PROFILE REVIEW OF LIERATURE CHAPTER - III

03 04 11

5 6 7 8

OBJECTIVES OF THE STUDY SCOPE OPF THE STUDY RESEARCH METHODOLOGY LIMITATIONS OF THE STUDY CHAPTER - IV

13 14 16 20

9

ANALYSIS & INTERPRETATION CHAPTER - V

21

10

FINDINGS OF THE STUDY CHAPTER – VI

47

11 12

SUGGESTIONS CONCLUSTIONS CHAPTER – VII

49 51

13

ANNEXURE CHAPTER – VIII

53

14

BIBLIOGRAPH

56

LIST OF TABLES

S.No.

TITLE NAME

PAGE No.

1

CLASSIFICATION OF GENDER

22

2

CLASSIFICATION OF AGE CHECKED THE EXPIRY DATE OF THE

24

3

PRODUCT

26

WHETHER WEIGHT OF THE PRODUCTS 4 MENTIONED 28

5

CLASSIFICATION BASED ON EXPERIENCE HOW MANY MEMBERS CHECKED THE WEIGHT

30

6

OF THE PRODUCT MENTIONED

32

TABLE SHOWING WHETHER CONSUMER 7 CHECKED THE M.R.P RATE OF THE PRODUCT 34

TABLE SHOWING WHETHER THE CONSUMER 8 ARE SATISFIED WITH THE PRODUCT 36

9

TABLE SHOWS THAT WHETHER SATSIFIED WITH SALESMEN FACILITIES

38

10

TABLE SHOWS WHETHER SALESMEN GIVING INFORMATION ABOUT NEW PRODUCT TABLE SHOWS THAT THE SALESMEN RELATIONSHIP WITH CUSTOMER TABLE SHOWS THAT IN WARRANTEE PERIOD SALESMEN ATTENDING SERVICE SATISFIED

40

11

42

12

44

LIST OF CHARTS

S.No.

TITLE NAME

PAGE No.

CHART SHOWING THE CLASSIFICATION 1 OF GENDER 23

2

CHART SHOWS THE CLASSIFICATION OF AGE

25

CHART SHOWS DID YOU CHECK THE EXPIRY 3 DATE OF THE PRODUCT 27

CHART SHOWS WHETHER WEIGHT OF THE 4 PRODUCTS MENTIONED 29

CHART SHOWS HOW MANY MEMBERS 5 CHECKED THE WEIGHT OF THE PRODUCT MENTIONED 31

CHART SHOWING WHETHER CONSUMER 6 CHECKED THE M.R.P RATE OF THE PRODUCT 33

CHART SHOWS WHETHER THE CONSUMER 7 ARE SATISFIED WITH THE PRODUCT 35

CHART SHOWS WHETHER YOUR COMPLAINTS 8 ARE CONSIDRED BY YOUR SALESMEN 37

CHART SHOW THAT WHETHER THE 9 CONSUMER SATSIFIED WITH SALESMEN FACILITIES CHART SHOWS WHETHER SALESMEN GIVING 10 INFORMATION ABOUT NEW PRODUCT 41 39

11

CHART SHOWS THAT THE SALESMEN RELATIONSHIP WITH CUSTOMER CHART SHOWS THAT IN WARRANTEE PERIOD SALESMEN ATTENDING SERVICE SATISFIED

43

12

45


				
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Description: Front pages for BBA Final year project on consumer awareness