What is SEO?
SEO stands for Search Engine Optimization, and in an online marketplace dominated by major search engines (such as Google, Yahoo!, and MSN), it’s vital to the sales and communication health of your website.
Essentially, search engine optimization improves your rankings when people look up a keyword related to your industry in a search engine. For instance, let’s say you run a landscaping business in New Jersey. If a consumer types “New Jersey landscapers” into Google, the level to which you optimize your site will, in large part, dictate your placement within the results. Wondering how high up you need to be in the list? Consider this statistic, recently cited in the Wall Street Journal®: “Studies show that Web users predominantly click on the top four results for any particular search, and then move on,” says Shar VanBoskirk, senior analyst for Forrester Research Inc. in Cambridge, Mass. “Very few dig more than three pages into results.” - That’s what makes SEO so important.
Search engine optimization is the art and science of publishing information and marketing it in a manner that helps search engines understand your information is relevant to relevant search queries.
How SEO works
Effective Search Engine Optimization is a multifaceted and ongoing process. The major components of an effective SEO strategy include but are not limited to:
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Selection of appropriate keywords and phrases, and their consistent use throughout your website Develop robust and relevant site content that incorporates those keywords Periodic submission of your website pages to the search engines Strategic keyword purchases that will increase website traffic Wide distribution of optimized press releases Setup links to your site from as many trusted partner sites as possible Smart online ad purchases that improve site visibility
Importance of Online Keywords
It’s not enough to simply increase website traffic – We want to target and attract site visitors who are likely to become customers. That’s where keywords become important. Keywords are used in two ways:
1. Purchased:
2. Organic:
Keywords are “purchased” through a search engine bidding process. This can guarantee you to be listed above your competitors.
Keywords are found “organically,” which refers to how well search engines view your website. Search results are listed predominantly relevant to website content.
The most effective SEO strategies utilize both.
Purchasing Keywords
Wondering what it means to “buy” a keyword? In reality, it’s a bidding process. The major search engines allow you to bid on keywords that are relevant to your business and website content. When a person does a search on one of those keywords, the highest bidder on a keyword gets placed first at the top of a search results page.
Of course, the more generic the keyword, the more expensive it will be. But, don’t fret – as it turns out, more specific (and less expensive) keywords can be the most valuable for many businesses.
Specific Keyword Phrases
To help you consider the power of a well-chosen keyword, here’s an example. Let’s say that you’re a local supplier of landscape materials, based in New Jersey. You could purchase keywords such as “landscape supplies” or “landscape materials,” in an effort to court favorable rankings with the major search engines. But here’s the thing – suppliers nationwide are going to be bidding on those very same words. As with anything else, the bidding process for keyword purchases can drive up the price: the more people want the keyword, the more it will cost. A smarter – and more cost-effective – approach is to choose more specific terms, relative to both your product line and/or your location. So “landscape supplies New Jersey” or “New Jersey landscape materials” might be cheaper, while also more likely to attract site visitors who run a better chance of becoming customers.
Pay-Per-Click Management Services: Drive Traffic and Maximize Your ROI
Comprehensive analysis of your current online marketing efforts. From the beginning, we work to devise a
thorough strategy that aligns with your business and your goals.
Campaign creation and implementation.
Based on the results of our analysis, we devise a targeted, cost-effective pay-per-click strategy. From keyword recommendations to a thorough implementation plan, we get you up and running in no time.
Comprehensive maintenance and tracking.
Unlike with traditional advertising, online marketing efforts can – and should – be closely observed and analyzed. We continually monitor bids from competing advertisers, along with user behavior, to adjust your campaign for maximum ROI.
Pay-Per-Click: An advertising model in which advertisers pay for click-throughs to their website. Ads are served based on keywords or themes.
Search Engine Maintenance: Organic Keyword Search
Get noticed by the major search engines. Fresh, targeted
content. Well-chosen keywords. Effective links. Everything you do with your site has an impact on your search engine rankings. We’ll evaluate your site and implement changes that help you rise above the rest.
It’s very important to realize that Organic Search Optimization is an ongoing process, not a one-time fix, for the following reasons.
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Search Engines are constantly changing their algorithms. Your Web presence should also be changing on a regular basis.
Organic Search Optimization: Techniques
The following are some techniques we utilize, but are not limited to:
Title and Meta tag development Content strategy Copywriting and content refresh Submission of your website pages to search engines Optimize Press Releases and PDFs Assess search equity Analytics software Secondary domains or sub domains Create optimum balance of website text and images Target customer research
Press Releases and SEO
Press releases can play a starring role in a well-designed online marketing strategy. By nature current and relevant, they’re easy to implement and often catch the eye of the major search engines. Reasons to submit a Press Release:
Keeps your website current. Informs customers of new or recent product developments. Informs customers of company improvements such as important new clients and new employees. Gain business prestige from relevant trade industry.
Results of submitting Press Releases:
Increases organic search rankings. (Google, Yahoo, MSN, etc.) More sites link to your website. Provides free advertising to your target market.
How does online PR work?
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We’ve compiled a list of over 40 article posting sites. A copy of the press release is submitted to these article posting sites. Your press release is then uploaded onto the internet by the posting sites.
RESULT: You now have over 40 websites displaying your latest company information and increasing traffic to your website.
HitsLink
Enjoy constant monitoring for optimal effectiveness.
With real-time, online reporting you can see exactly who’s on your site, what they look at, and how long they stay. Armed with that kind of data, the possibilities for improved customer conversions are endless.
Email Marketing
E-mail campaign design and development.
Staying in touch with your customer base is the best way to invest in future sales. From concept to deployment, we provide the best in e-mail design and development. In addition, we offer complete, real-time reporting.
Website Design and Maintenance
We develop websites that work.
Whether you need a quick redesign or a completely new site, our team of web experts will transform your goals into a striking, effective website.
Monthly Reporting
Receive a monthly review of your website’s performance through various reporting tools.
Overall traffic on your website Google AdWords campaign effectiveness Comparative organic search rankings Email campaign statistics Press Release effectiveness
Online Marketing Strategy
A combination of online marketing techniques WILL increase website traffic and continue to grow and strengthen your consumer base.
Success Stories
GTO Insulation climbed to the first page of organic search results on Google within months Andrew K. Knox enjoyed watching his site rise above his competitors on Google organic listings John C. Ernst dominates his competitors in all relevant search terms for his industry Retail skin client watched profits increase from $10 a day to $700.
We will work hard to make your website your best selling tool.