What is SEO?
SEO stands for Search Engine Optimization, and in an online
marketplace dominated by major search engines (such as
Google, Yahoo!, and MSN), it’s vital to the sales and
communication health of your website.
Essentially, search engine optimization improves your rankings when people
look up a keyword related to your industry in a search engine. For
instance, let’s say you run a landscaping business in New Jersey. If a
consumer types “New Jersey landscapers” into Google, the level to which
you optimize your site will, in large part, dictate your placement within
the results.
Wondering how high up you need to be in the list? Consider this statistic,
recently cited in the Wall Street Journal®: “Studies show that Web users
predominantly click on the top four results for any particular search, and
then move on,” says Shar VanBoskirk, senior analyst for Forrester
Research Inc. in Cambridge, Mass. “Very few dig more than three pages
into results.” - That’s what makes SEO so important.
Search engine optimization is the art and science of publishing information and marketing
it in a manner that helps search engines understand your information is relevant to relevant
search queries.
How SEO works
Effective Search Engine Optimization is a multifaceted and
ongoing process. The major components of an effective SEO
strategy include but are not limited to:
1. Selection of appropriate keywords and phrases, and their consistent
use throughout your website
2. Develop robust and relevant site content that incorporates those
keywords
3. Periodic submission of your website pages to the search engines
4. Strategic keyword purchases that will increase website traffic
5. Wide distribution of optimized press releases
6. Setup links to your site from as many trusted partner sites as possible
7. Smart online ad purchases that improve site visibility
Importance of Online
Keywords
It’s not enough to simply increase website traffic – We want to target
and attract site visitors who are likely to become customers.
That’s where keywords become important.
Keywords are used in two ways:
1. Purchased: Keywords are “purchased” through a search engine
bidding process. This can guarantee you to be listed above your
competitors.
2. Organic: Keywords are found “organically,” which refers to how well
search engines view your website. Search results are listed predominantly
relevant to website content.
The most effective SEO strategies utilize both.
Purchasing Keywords
Wondering what it means to “buy” a keyword?
In reality, it’s a bidding process. The major search engines allow you to
bid on keywords that are relevant to your business and website
content. When a person does a search on one of those keywords, the
highest bidder on a keyword gets placed first at the top of a search
results page.
Of course, the more generic the keyword, the more expensive it will be.
But, don’t fret – as it turns out, more specific (and less expensive)
keywords can be the most valuable for many businesses.
Specific Keyword Phrases
To help you consider the power of a well-chosen keyword, here’s an example.
Let’s say that you’re a local supplier of landscape materials, based in New
Jersey. You could purchase keywords such as “landscape supplies” or
“landscape materials,” in an effort to court favorable rankings with the
major search engines. But here’s the thing – suppliers nationwide are
going to be bidding on those very same words. As with anything else, the
bidding process for keyword purchases can drive up the price: the more
people want the keyword, the more it will cost.
A smarter – and more cost-effective – approach is to choose more specific
terms, relative to both your product line and/or your location. So
“landscape supplies New Jersey” or “New Jersey landscape materials”
might be cheaper, while also more likely to attract site visitors who run a
better chance of becoming customers.
Pay-Per-Click Management Services:
Drive Traffic and Maximize Your ROI
Comprehensive analysis of your current online
marketing efforts. From the beginning, we work to devise a
thorough strategy that aligns with your business and your goals.
Campaign creation and implementation. Based on the results
of our analysis, we devise a targeted, cost-effective pay-per-click strategy.
From keyword recommendations to a thorough implementation plan, we
get you up and running in no time.
Comprehensive maintenance and tracking. Unlike with
traditional advertising, online marketing efforts can – and should – be
closely observed and analyzed. We continually monitor bids from
competing advertisers, along with user behavior, to adjust your campaign
for maximum ROI.
Pay-Per-Click: An advertising model in which advertisers pay for click-throughs to their
website. Ads are served based on keywords or themes.
Search Engine Maintenance:
Organic Keyword Search
Get noticed by the major search engines. Fresh, targeted
content. Well-chosen keywords. Effective links. Everything you do
with your site has an impact on your search engine rankings. We’ll
evaluate your site and implement changes that help you rise
above the rest.
It’s very important to realize that Organic Search Optimization
is an ongoing process, not a one-time fix, for the
following reasons.
• Search Engines are constantly changing their algorithms.
• Your Web presence should also be changing on a regular basis.
Organic Search Optimization:
Techniques
The following are some techniques we utilize, but
are not limited to:
Title and Meta tag development
Content strategy
Copywriting and content refresh
Submission of your website pages to search engines
Optimize Press Releases and PDFs
Assess search equity
Analytics software
Secondary domains or sub domains
Create optimum balance of website text and images
Target customer research
Press Releases and SEO
Press releases can play a starring role in a well-designed
online marketing strategy. By nature current and relevant,
they’re easy to implement and often catch the eye of the
major search engines.
Reasons to submit a Press Release:
Keeps your website current.
Informs customers of new or recent product developments.
Informs customers of company improvements such as important new
clients and new employees.
Gain business prestige from relevant trade industry.
Results of submitting Press Releases:
Increases organic search rankings. (Google, Yahoo, MSN, etc.)
More sites link to your website.
Provides free advertising to your target market.
How does online PR work?
1. We’ve compiled a list of over 40 article posting sites.
2. A copy of the press release is submitted to these article
posting sites.
3. Your press release is then uploaded onto the internet by
the posting sites.
RESULT:
You now have over 40 websites displaying
your latest company information and
increasing traffic to your website.
HitsLink
Enjoy constant monitoring for optimal effectiveness.
With real-time, online reporting you can see exactly who’s on your site,
what they look at, and how long they stay. Armed with that kind of data,
the possibilities for improved customer conversions are endless.
Email Marketing
E-mail campaign design and development. Staying in
touch with your customer base is the best way to invest in future sales.
From concept to deployment, we provide the best in e-mail design and
development. In addition, we offer complete, real-time reporting.
Website Design and
Maintenance
We develop websites that work. Whether you need a quick
redesign or a completely new site, our team of web experts will transform
your goals into a striking, effective website.
Monthly Reporting
Receive a monthly review
of your website’s
performance through
various reporting tools.
Overall traffic on your
website
Google AdWords campaign
effectiveness
Comparative organic search
rankings
Email campaign statistics
Press Release effectiveness
Online Marketing Strategy
A combination of online marketing
techniques WILL increase website
traffic and continue to grow and
strengthen your consumer base.
Success Stories
GTO Insulation climbed to the first page of
organic search results on Google within months
Andrew K. Knox enjoyed watching his site rise
above his competitors on Google organic listings
John C. Ernst dominates his competitors in all
relevant search terms for his industry
Retail skin client watched profits increase from
$10 a day to $700.
We will work hard to make your
website your best selling tool.