Sustainability, Fair jj by dwr99871


									 Sustainability, Fair Trade and Ethical Trade
               Purchasing Policies in Canada
Southern Ontario Node, SSHRC Social Economy Grant 2005 - 2010

     Conducted by Dr. Darryl Reed, Dr. J.J. McMurtry and Jacqueline Medalye,
     Division of Social Science Research, Business and Society, York University,
Research Objectives
    Explore the role of purchasing policies in fostering the goals of
     the Fair and Ethical Trade movements
    In particular, purchasing policies in Canadian universities,
     municipalities, and school boards are being examined

    The project aims to:
         investigate the origins of such policies, including the key factors that
          have facilitated (or inhibited) their introduction
         analyze the problems involved in the implementation and monitoring
          of such policies
         analyze the impact of the policies (on sales of Fair and Ethically
          Traded products, on the organizations adopting them, on public
          opinion, on contributing to new legislative initiatives, etc.) , and;
         develop a database of purchasing policies in Canada
Methodology: Overview
    3 separate studies were carried out for each of the three
     research groups
         Universities (February - April )
         Municipalities (March- ongoing)
         School Boards (to be completed)

    3 separate sample groups were identified for Universities,
     Municipalities, and School Boards

    Separate online surveys, in English and French, were made
     available, for each target group
Methodology: The Survey
    Preliminary telephone interviews with key contacts
     across Canada in universities, municipalities, school
     boards, and representative associations were conducted
     from May 2007- October 2007 to identify key issues,
     concerns, and questions surrounding Fair Trade and
     Ethical purchasing policies in Canada
    Surveys for universities, municipalities, and school boards
     were developed, tested and modified from November
     2007- October 2008
    Surveys for each sample group went live on Survey
     Monkey in February 2009
Methodology: The Survey
    Survey consisted of 49 questions
    Duration 15-25 minutes
    Sections and Key Questions
         Information and Consent
         General Questions
              Organization identification
              Referral to the organization’s online purchasing policies
              Respondent’s position
              Respondent’s contact information
         Three Sections on Sustainable, Fair Trade, and Ethical Purchasing policies
              Identification of the groups (administrators, employees, stakeholders) that initiated each type of
              Considerations that impacted the formation of each type of policy (legal, costs, monitoring,
               stakeholders, standards)
              Types of products covered by the policy (Fair Trade and Ethical Trade sections only)
              Problems encountered with the policy
              Impact of each type of policy on relationships with suppliers, internal stakeholders, external
               stakeholders, and public reputation
              For those without sustainable, fair trade, or ethical purchasing policies questions regarding possible
               development or difficulty with development were asked
Methodology: The Sample
    Universities
         The University sample was derived manually through online research
         Contact information for the purchasing and procurement department (or the finance
          department where no purchasing department was available) was identified and recorded
         130 post-secondary education institutions were contacted by e-mail and invited to
          participate in the survey
    Municipalities
         The Canadian Public Procurement Council distributed the survey via e-mail and a link on
          its website
         The Canadian Federation of Municipalities has been solicited to distribute the online
          survey to its1,775 member
    School Boards
         The contact information of superintendents in school boards across Canada is being
          collected from the Canadian Education Association Directory of Key Contacts in Canadian
          Education 2009
         There are 4,000 of key contacts of individuals involved in Canada's education sector,
         The superintendents of school boards listed in this directory are being complied and will
          be contacted via e-mail to participate in the online survey
Progress/Responses to Date
    Universities responses
         February- April 2009
         English responses: 26
         French responses: 3
    Municipalities responses
         March- Ongoing
    School Boards to be conducted May-June 2009
         To be completed
Research Challenges
    Difficult to identify key players in institutions around
     purchasing policies
    Difficulty in convincing apex institutions that such a
     survey is necessary - even though individual members
     would like one
    Survey “burn-out” means low response rate and difficulty
     developing more qualitative questions
    Overwork adds to above - e-mail left unanswered
    Lack of funding for the follow-up resources
    Difficulty collecting Quebec data
Work in Progress
    Data collection for Municipalities
    Sample completion and data collection for School Boards
    Focused follow up with partners to replicate university
    Data analysis for each sample (Summer/Fall 2009)
    Follow up focus group interviews within each sample (Fall
    Report on findings (Fall-Winter 2009)
    Distribution to participants of the survey and web report
                                       The End

Contact Information: Dr. J.J. McMurtry
                            Dr. Darryl Reed

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