"FSI - Unilever's Sustainability Initiative"
What is the FSI? Our actions The FSI champions the Unilever Fish s The Global Fish Buyers team now uses sustainability as a criterion when selecting fisheries to supply Unilever. Sustainability Initiative, and ensures s We assess fisheries internally on five recognised that we do everything it takes to sustainability criteria, and apply a traffic light approach progressively purchase all our fish to progressively shift our purchases towards more from sustainable sources. sustainable sources. The five criteria are based on the UN’s Food and Agriculture Organisation’s (FAO) Code of Conduct for Responsible Fisheries. FSI Why is it needed? Many of the world’s largest fisheries are in decline. Over-fishing has seriously depleted stocks of cod, haddock and hake. Fishing practices kill and waste s s We are working together with many fisheries to encourage them to adopt sustainability criteria. We encourage well-managed fisheries (scoring green UNILEVER’S FISH millions of tonnes of fish and other sea life each year. on all five criteria in the traffic light system) to consider SUSTAINABILITY the endorsement and labelling benefits of the The decline of fisheries threatens the livelihood of independent MSC certification. INITIATIVE coastal communities. s We provide operating companies with guidance on As one of the largest buyers of frozen fish this the communication and promotion of fish sustainability; situation is a challenge to our supply chain. This is on the use of the MSC logo and how to promote fish why we need to take a lead in encouraging more products that are sustainably-sourced but not yet sustainable fishing practices. MSC-certified, for instance, by using ‘ocean friendly’. s We communicate progress towards sustainable fish The FSI is needed to pioneer business actions and sourcing and our 2005 goal. work with others to deliver progress towards a COVER: NEW ZEALAND HOKI MACRURONUS NOVAEZEALANDIAE. FISH ILLUSTRATIONS BY SALLY RUSH. sustainable supply. “ As one of the leading Our commitment buyers of frozen fish we In 1996 Unilever took two important steps towards sustainable sourcing. need fisheries to be more sustainable. We are 1 We made a commitment to purchase all our fish from sustainable sources by 2005. making good progress.” Lutz Asbeck 2 We set up the Marine Stewardship Council (MSC) with Managing Director, Frozen Fish International WWF. The MSC label enables consumers to choose Leader of FSI Team seafood products from well managed fisheries. The label provides independent certification that the U fish comes from a sustainable fishery. The FSI team FSI Strategy and Tasks MILESTONES TO FSI mission: To help achieve, and SUSTAINABILITY maintain sustainable sourcing of 1996/7 Unilever’s fish. s Unilever and WWF jointly initiate the MSC s Unilever announces its 2005 commitment s Strategy: To lead the planning, priority setting, market research and external contacts necessary to 1998 Lutz Asbeck implement sustainable sourcing. To be an expertise s Unilever buyers start sustainability screening FFI Bremerhaven centre on fish sustainability. of fisheries Tel +49 471 92 65 26 15 s Scope: All fish and seafood-containing products e.g. frozen, canned, surimi, oil, fermented fish 1999 Volker Kuntzsch sauces etc. s MSC becomes a fully independent organisation FFI Bremerhaven 2000 Tel + 49 471 92 65 26 12 s The first fisheries certified to MSC standards FSI tasks: s Unilever uses MSC Alaska Salmon s Leadership strategies for sustainable fish s Guidance on sourcing, marketing, communications s First point of contact for: Dierk Peters - Sustainability status of fisheries Langnese Iglo, Hamburg - MSC Tel + 49 40 35 97 23 70 - Liaison with NGOs and stakeholders 2001 Christine Drury* - Public Affairs status, media views etc s New Zealand Hoki is certified Corporate Relations, s Unilever introduces Hoki as a more London s Input to corporate communications on fish sustainable fish s Liaising with partners in the industry on Tel +44 207 822 6993 s US Alaska Pollock fishery applies for fish sustainability. MSC certification *to mid-2003. The FSI does not provide product-level expertise. 2002 s Unilever Global Fish Buying Team formalises its internal sustainability assessment process for Jan Kees Vis fisheries based on the UN Food and Agriculture Foods Division, Organisation’s (FAO) guidance Rotterdam s Hoki MSC certification confirmed after Tel + 31 10 217 45 85 a formal appeal process and further sustainability improvements s South African and Chilean Hake fisheries apply for MSC certification Useful links s At Unilever we bought more than one third of our fish from sources that we assessed to be www.unilever.com sustainable. Six per cent was certified to MSC www.msc.org MSC standards. WWF www.wwf.org FAO www.fao.org FSI/RLD/CL/0403/500