India’s Punjab National Bank will Service Rural customers with 100,000 ATMs by 2013
Dec-14-09 India’s Punjab National Bank (PNB), disclosed its strategy to establish, by 2013, 100,000 biometric Automated Teller Machines (ATMs) in rural areas offering easy access to illiterate and semi-literate consumers. The ATMs will be located in the Indo-Gangetic plains of Uttar Pradesh and Bihar. “We will be targeting the countryside customer who is not yet able to gain benefit from the financial and banking services available in the country. We have offered to open zero balance and no-frills account for the convenience of such economically weak customers,” PNB Chairman and Managing Director, K R Kamath told Business Standard. He was on an official visit to Kanpur to meet large and mid-sized corporate willing to bank with PNB. PNB currently has second largest major customer base in the Kanpur circle. “Uttar Pradesh is on our radar and we have a major presence here. We are especially serious about capturing rural customers, who largely rely on agriculture and Small Scale Industries (SSIs),” added Kamath. Providing these fundamental financial services is a wide-ranging move toward creating local, easy to access, financial options to unbanked rural customers “We have conducted research in association with leading agencies, trying to figure out the factors influencing banking decisions of the common man to meet the exact demand and attain cent percent financial inclusion,” said Kamath. According to officials, the agricultural advances have grown at 20 per cent while the SME loans have registered an increase of 74.8 per cent during last year. FindBIOMETRICS.com has comprehensive information on smart cards solutions provider, please visit us.