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14 NW STYLIST & SALON June 2006
What is a Medi-Spa?
The stresses of modern day life can be is tailored to their needs and brings proven retain the look and feel
lessened by setting a time to renew, revital- results. of more youthful skin,”
ize and restore a body back into balance. Calidora Skin Clinic offers more advanced explains Courtion.
That is why medical spas have become so treatments than traditional day spas do and “Calidora is born out of
important and prevalent in the twenty-first provides more personal ser vice than tradi- my own frustration and
century. A medical spa is a facility whose tional physicians’ offices. Its business model
medical program is run under the strict su- and success is poising the company for na-
per vision of a licensed healthcare profes- tionwide growth.
sional, according to The International Medi- Calidora began its Washington presence
cal Spa Association. with the June opening of its Bellevue clinic
Medical Spas utilize lasers and intense followed by a Seattle location at University
pulsed light technology as well as medical Village in October.
microdermabrasions, photofacials, Botox and “We use advanced technology to remove
Restylene injections, medical peels and other the signs of age and sun damage and im-
medical beauty procedures. You can get also prove the overall tone, texture and supple-
get traditional spa ser vices like facials, mas- ness of the skin in an inviting environment
sages, and body treatments. Regulations vary with medically-trained skin practitioners,”
from state to state. A doctor generally has to exclaims Colette Courtion, president and
oversee the procedures performed in a Med- CEO. “The result is a surprisingly pleasant
ical Spa, but this does not mean he is always and informative experience for our clients.”
on the premises. Courtion created Calidora Skin Clinic out Calidora Skin Clinic
As reported by the American Society of of a personal pursuit for quality skin care. personal experience. It gave me has two locations in
Plastic Surgeons in its annual statistics re- Unable to find any spa, clinic or physician the first-hand knowledge of what Bellevue and Seattle,
port for 2006, new, more cost effective pro- able to provide a comprehensive, sustainable people need in personal skin care Washington.
cedures and technologies combined with an program, she shifted her over ten years of programs.”
aging baby-boomer population have in- retail, consumer, and venture capital industry The experience begins with its exclusive in the interior, and it’s all by design, says
creased public interest in less risky cosmetic experience toward the development of Calidora Skinplan Complexion Analysis. This Courtion.
procedures. Since 2000, the overall number Calidora. Her marketing, finance, and new analysis provides a holistic approach to skin The company talent shines with top
of non-surgical cosmetic procedures has product/ business development history, care by using sophisticated photo imaging notch medical and skin care practitioners,
more than doubled to nearly 8.5 million pro- along with her experience heading up value technology to understand the composition such as respected plastic surgeon Dr. Richard
cedures performed, with laser hair removal, and customer loyalty programs, gave of the skin. A team of skin experts objec- Baxter leading as medical director, and Rene
chemical peels, Botox, soft tissue fillers and Courtion the business savvy to create tively analyze the information to develop Monero, director of aesthetics who joined
microdermabrasion topping the list of most Calidora. personalized in-clinic treatment plans and the clinic after leading the aesthetics pro-
popular. The concept behind Calidora is to deliver at-home product regimens for their clients. gram for Gene Juarez Salons & Spas.
Here are some profiles of medical spas to a great customer experience through scien- A walk-through of the clinic illustrates Dr. Baxter is a board certified plastic sur-
show the variety and what they can be... tifically proven, innovative skin care pro- what Calidora is not. Customers won’t en- geon and a trained artist who brings his
grams and products. Treatments such as Pore counter the over-the-top frills of heavy deep understanding of aesthetic principles
Calidora Skin Clinic RX Facials, peels, and microdermabrasion aromatherapy candles burning in the lobby to Calidora Skin Clinic and his plastic surgery
and professional make-up are complemented or gobs of pink. Instead, they are welcomed
Bellevue, Washington by advanced treatments such as injections, by soothing ice blue and deep blue accents
practice. He oversees the medical staff, con-
ducting ongoing training, setting medical
Men and women of all ages want great and laser and light therapies. contrasted on white walls, modern and mini- protocol, overseeing proper administration
looking skin and they’re willing to go the ex- “I understand the needs of men and malist lobby furnishings, creating a decidedly of medical treatments and conducts private
tra mile to obtain it as long as the program women seeking ways to solve skin issues or gender neutral feel throughout. The sci- client consultations. Treatments such as
ence-meets-cosmetic balance carries through anti-aging dermal fillers and injections, from
June 2006 NW STYLIST & SALON 15
Cosmodern/Cosmoplast, Hylaform, BOTOX cation from the rest of the world with a lush
to Restylane, fall under his immediate
Murad Medical Spa garden located outside the open, airy lobby.
care. With this protocol, the clinic adheres Los Angeles, California The serene theme continues throughout as
to strict safety practices, far beyond what’s candles cast a subtle glow and exude a calm-
Imagine a place that promotes beauty
mandated of them by the state of Wash- ing scent as music softly plays in the back-
from the inside out; where you can indulge
ington. With goals to expand nationally, ground. Guests are escorted to the changing
in treatments that relax the mind and soothe
they subscribe to the best, safest possible area where a locker holds their personal itin-
the body. Taking his concept of the skin as a
business model. erary, along with their robe and a health bar.
mirror for the health of the body, Howard
A helpful guide in each locker assists new
Murad, M.D., created an “inclusive” approach
La Jolla Spa MD to the spa experi-
spa goers on “how to receive a massage.”
La Jolla, California ence where heal-
ing is combined
Southern California’s La Jolla Spa MD
with beauty.
was voted the “Top Medical Spa in Amer-
Since opening
ica” in a recent issue of American Spa Maga-
in 1996, the
zine. “We are absolutely honored to accept
Murad Medical
this prestigious award
Spa, located in
from American Spa La Jolla Spa MD is located in
Los Angeles, is
Magazine, a publica- the heart of the beautiful vil-
lage of La Jolla, California. the culmination
tion well respected by
of Dr. Murad’s be-
spa and medical pro-
liefs that scientifi-
fessionals,’” says
cally proven
Dianne York-Goldman, the president and
Dr. Goldman is known for his pioneering skincare treat-
CEO of La Jolla Spa MD. “Our landmark facil-
research of multiple laser techniques, and for ments, combined
ity is home to cutting edge technology and
advancing the technique now widely used with therapeutic
an extensive research department. We incor-
for successful results in liposuction proce- spa ser vices and Un der the di rec tion of Howard
porate signature spa therapies with medi-
dures. He is the current Associate Clinical nutritional sup- Murad, M.D. Murad Medical Spa is lo-
cally supervised, cosmetic enhancement
Professor of Dermatology/Medicine for Uni- port provide the necessary elements for the cated in El Segundo, California.
treatments to bring our patients and clients
versity of California, San Diego, and has writ- skin to remain healthy and beautiful. “I be-
the ultimate in rejuvenation.”
ten 11 books, several of which are consid- lieve that skincare is healthcare, therefore
La Jolla Spa MD is a landmark medical spa The body therapy area features four pri-
ered definitive medical texts in their respec- we focus on total health and wellness with
where the major cosmetic breakthroughs of vate massage rooms, a wet room with a
tive fields. ser vices and products that nurture, restore
science and medicine are combined with art Vichy shower, a luxurious new Japanese bath
York-Goldman is the founder of “You and beautify from the inside out,” explained
and creativity to bring the ultimate in rejuve- tub and a peaceful relaxing area. The eight
Glow Girl!” a teenage skin care company and Dr. Murad, CEO and founder of Murad Inc.
nation. Founded in 2002 by board certified skin care rooms are soundproof, with state
has co-authored the popular series “You The Murad Medical Spa offers services to
dermatologist and cosmetic surgeon, Dr. of the art equipment and medically based
Glow Girl! The Ultimate Health and Skin Care rejuvenate the weary urban dweller. Unique
Mitchel P. Goldman and Dianne sanitation techniques. “As a medical profes-
Guide for Teens,” and “Beauty Basics for treatments developed by Dr. Murad offer sig-
York-Goldman, La Jolla Spa MD has been rec- sional, I know the importance of providing a
Teens Journal,” with her husband, Dr. nificant results for skin plagued by environ-
ognized by Allergan (the makers of Botox), clean and comfortable environment for each
Goldman. Her most recent book, “Fun in the mental stress, acne, pigmentation and aging.
Medicis (the makers of Restylane) and Cyno- guest,” emphasized Dr. Murad. “I work di-
Sun Safely,” an illustrated children’s story, The menu of therapies includes skin care,
sure Lasers as a “Center of Excellence.” La rectly with each employee of the spa, as they
was awarded the distinguished Gold Triangle massage therapy, nutrition, scalp and hair
Jolla Spa MD offers clients a full range of cos- make the rounds with me seeing patients in
Award from the American Academy of Der- treatments, nail care, and waxing. But it is
metic and plastic surgery procedures in its my medical practice, it is this type of training
matology. the Signature Treatments, each using ad-
AAAHC accredited surgery suites, as well as that makes our therapists professional and
For more information go to vanced, patented professional treatments
cutting-edge cosmetic dermatology and spa compassionate.”
www.spa-md.com or call 858-459-6868. and techniques developed by Dr. Murad that
treatments all under one roof. For information call 1-800-33-MURAD or
keep the clients coming back.
visit www.murad.com/spa.
Entering the spa is like taking a mini va-
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