Dr. Charles Bodkin Dr. Christie Amato
Office: 210-B Friday Office: 211-A Friday Building
Phone #: 704-687-7704 Phone #: 704-687-7712
Email: firstname.lastname@example.org Email: email@example.com
For emails please put the time your class meets For emails please put the time your class meets
on the subject line on the subject line
Office Hours: Tues. / Thurs. 11:00 to 12:15 a.m. Office Hours: Tue./Thurs. 9:00 am to 9:30 am &
Thurs. 5:30 to 6:00 p.m. Tue. 3:30 pm to 6:30 pm
and by appointment (prior to March 4th) and by appointment (starting March 11th )
Web Site: Access to the website is through Blackboard on 49er Express
Web Site Includes: Lecture Slides, Course Syllabus, Important Announcements and Useful Links
Required textbook: MARKETING by Lamb, Hair & McDaniel 2004 (8th ed.) Southwest.
Optional textbook: Study Guide to accompany Lamb, Hair & McDaniel text
Pre-requisites for marketing majors and minors: ACCT 2121, ECON 1202; junior standing.
Marketing is about the exchange process -- the exchange of goods, services, and/or ideas between or
among individuals, organizations or some combination. We will explore concepts, theories and issues
regarding customers, competition, the environment and the traditional marketing mix (Product,
Distribution, Price, and Promotion). To help you develop marketing decision-making skills this course
includes lectures, discussions and exercises, readings, videos, and exams.
The objectives for MKTG 3110 address two of the four core objectives as established by The Belk
College of Business Administration. These core objectives include:
1 Adaptability to change, globalization, & diversity
2 Thinking, integration, and problem solving
In order to accomplish these objectives this course focuses on several primary and secondary goals.
Primary goals of this course include:
understanding and responding to the changing needs of diverse, global customers;
thinking critically and acting analytically;
thinking and acting ethically in relation to marketing decision-making.
Secondary goals for this course include:
taking the initiative to improve organizational practices and seek growth opportunities;
analyzing and understanding global issues from multiple perspectives;
and applying, articulating, and evaluating problem solving processes.
In addition, we will cover ethical, global, political, social, diversity, legal and regulatory, and
environmental issues as they relate to business perspectives.
In order to accomplish these objectives students will need to develop a comprehensive understanding of
marketing terminology, concepts, systems, decision processes, and marketing environments. In
addition, students will need to apply and demonstrate their knowledge of the marketing planning process
from an ethical perspective using problem-solving skills.
You are expected to attend and participate in each class although attendance will not be strictly
monitored. It is solely your responsibility to obtain class material if you are absent. Without
documented support for an absence (e.g. doctor's note) the instructor will not provide the student
the opportunity to make up work missed in class.
Exam #1 = 100 points A = 90 % to 100 %
Exam #2 = 100 points B = 80 % to 89 %
Exam #3 = 100 points C = 70 % to 79 %
Exam #4 = 100 points D = 60 % to 69 %
F = Less than 60 %
Total points = 400 points Note: There is no extra credit available.
Optional bonus points are earned by
Optional bonus points = 3% pts. participating in research projects
NOTE: There is NO curve in this class. For example, a final overall grade of 79.94% is a “C”.
Exams are intended to help assess the degree to which you have met the learning objectives. They will
reflect topics emphasized in class lectures, discussions, exercises, and videos shown in class. Anything
discussed in class (text material, examples, exercises and videos) is potential exam material. The exams
will be closed book/note exams with multiple choice questions consisting of a mix of identify, define,
describe, relate, and application questions. Exams will total 100 points each and will be comprised of 40
multiple choice questions @ 2.5 points each. Grades will be posted on the course WebCT site.
You are prohibited from using previous MKTG 3110 exams for reference or study and/or exams from
other sections of MKTG 3110. Failure to comply will be considered academic dishonesty.
Exam procedure: (to be followed on exam days)
1. Students will sit in assigned seats.
2. You must present a government issued picture id (University, state, federal, etc.) to receive an exam.
Students not presenting a valid id will not be given an exam and will automatically take a make-up exam
during the final exam period.
3. Wearing hats (including baseball caps) is prohibited during exams.
4. You must write your name on both the exam question sheet and answer sheet.
You will receive a zero on your exam for any of the following (NO EXCEPTIONS):
1. You remove an exam question and/or answer sheet from the classroom;
2. You do not return both the exam question and answer sheet to the instructor or proctor by the end of the
class period in which the exam is given.
1. Require prior approval. Prior approval means before the exam is given in class. Prior approval will
only be given when the student can provide documented evidence that they will not be able to attend
class due to a school or business function, or for medical reasons. Without prior approval students will
not be allowed to take a make-up exam and will be given a grade of "0" for the exam that was missed.
2. Make-up exams will only be given during the final exam period. This means that after you complete
exam #4 you will be given your make-up exam.
3. If you miss two exams the second exam will be given a grade of zero “0”.
1. During the final exam period students will be taking their 4th (non-cumulative) exam. To be consistent
the fourth exam period will only last 1 hour and 20 minutes.
2. Rescheduling the final exam: If a student has 3 finals on one day they are allowed to reschedule their
middle exam. If the marketing concepts exam is your middle exam you will need to go to the registrar’s
office to complete a form and then bring us a copy prior to the exam.
UNC Charlotte Policy # 16: Students having three examinations in one day will be allowed to
reschedule the middle examination by filling out a form obtainable in the Registrar's Office. (Note:
Upon agreement of the student and another instructor, a different exam may be rescheduled.)
Optional bonus points:
Students can earn bonus points equivalent to three percentage points (3%) of their final grade. Students
earn one percentage point for each marketing research study they participate in during the semester.
There will be a total of three marketing research projects students can participate and students earn 1%
bonus point for each marketing research project they participate in. The marketing research projects will
have beginning and ending dates. Once a research project is completed students will no longer be able
to earn the bonus points. This means that students cannot earn all of the bonus points at the end of the
semester. The beginning and ending dates for each of the marketing research projects will be announced
in class and posted on the course WebCT site.
All students have the responsibility to know and observe the requirements of The UNCC Code of
Student Academic Integrity. This code forbids cheating, fabrication or falsification of information,
multiple submission of academic work, plagiarism, abuse of academic materials, and complicity in
academic dishonesty. Any special requirements or permission regarding academic integrity in this
course will be stated by the instructor, and are binding on the students. Academic evaluations in this
course include a judgment that the student's work is free from academic dishonesty of any type, and
grades in this course therefore should be and will be adversely affected by academic dishonesty.
Students who violate the code can be expelled from UNCC. The normal penalty for a first offense is
zero credit on the work involving dishonesty and further substantial reduction of the course grade. In
almost all cases the course grade is reduced to F. Copies of the code can be obtained from the Dean of
Students Office or online at http://www.uncc.edu/policystate/ps-105.html. Standards of academic
integrity will be enforced in this course. Students are expected to report cases of academic dishonesty to
the course instructor.
Tentative Course Schedule
Date Day Topic Readings
10-Jan Thurs. An overview of marketing Chapter 1
15-Jan Tues. Strategic planning Chapter 2
17-Jan Thurs. Strategic planning Chapter 2
22-Jan Tues. Social Responsibility Chapter 3
24-Jan Thurs. Consumer decision making Chapter 5
29-Jan Tues. Consumer decision making Chapter 5
31-Jan Thurs. Business-to-business marketing Chapter 6
5-Feb Tues. Exam 1
7-Feb Thurs. Segmenting and targeting markets Chapter 7
12-Feb Tues. Developing a global vision Chapter 4
14-Feb Thurs. Pricing concepts Chapter 17
19-Feb Tues. Pricing concepts Chapter 17
21-Feb Thurs. Setting the right price Chapter 18
26-Feb Tues. DSS and marketing research Chapter 8
28-Feb Thurs. Exam 2
4-Mar Tues. SPRING BREAK NO CLASS
6-Mar Thurs. SPRING BREAK NO CLASS
11-Mar Tues. Product Concepts Chapter 9
13-Mar Thurs. Product Concepts Chapter 9
18-Mar Tues. Developing & Managing Products Chapter 10
20-Mar Thurs. Developing & Managing Products Chapter 10
25-Mar Tues. Services Marketing Chapter 11
27-Mar Thurs. Channels and Supply Chain Mgmt Chapter 12
1-Apr Tues. Exam 3
3-Apr Thurs. Retailing Chapter 13
8-Apr Tues. Marketing Communications Chapter 14
10-Apr Thurs. Marketing Communications Chapter 14
15-Apr Tues. Advertising and Public Relations Chapter 15
17-Apr Thurs. Advertising and Public Relations Chapter 15
22-Apr Tues. Sales Promotion and Personal Selling Chapter 16
24-Apr Thurs. Internet Marketing Chapter 19
(on publisher's web page)
29-Apr Tues. CRM/ Review Day Chapter 20
8-May Thurs. Final - Exam # 4 8:00 a.m. to 9:15 a.m.
All Makeup Exams 9:15 a.m. to 10:45 a.m.