Online Business And Pay Per Click Advertising

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					                                                  Presented by Daniel Toriola

    Pay per click marketing is a great way to get visitors when you need traffic and you need it now. But it's risky:
    With poor management, you can spend a fortune, generate many visits, and end up with nothing to show for it.
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                                        Online Business And Pay Per Click Advertising
                                                             By George Meszaros

    As PPC (Pay Per Click) advertising becomes more prevalent in the online business world, so do
related legal issues. While bidding on keywords, affiliates can hijack trademarked phrases that can
result in a loss of revenue for the owner of the trademarked product. In addition, Adsense users may
be clicking on ads on their own sites. Worse, your competitors may be clicking your ads. Software
could periodically click your paid ad, and quietly drain your account of funds. In some countries, people
are paid to click your links. The list goes on and on.

Click Fraud is a growing concern among online advertisers. The worst part about click fraud is that
most advertisers don't realize it is happening to them. The advertiser is the only loser in click fraud.
The advertising network gets paid per every click whether or not it was a fraudulent click or a legitimate
one. As long as the advertising networks don't lose revenue as a result of click fraud they are not
motivated to provide a real solution. Although advertising networks claim to fight click fraud, proactive
advertisers often turn to third party monitoring systems.

The pay per click industry is in disagreement regarding click fraud rates. It is estimated that the number
could be as low as .02 percent and as high as 30 percent or above. It is no wonder that advertisers
would like to get a more accurate picture. The severity of click fraud depends on a variety of factors,
such as ad position, bid price and industry type. It appears, that the more competitive the industry and
the higher the bid price, the more incentive there is for others to try to defraud you.

Pay Per Click Arbitrage is another common practice defrauding advertisers. Simply put, PPC arbitrage
is the practice of bidding on inexpensive keywords, purchasing clicks from Google, Yahoo and other
advertising networks and then redirecting the visitors to websites built exclusively for the purpose of
hosting expensive AdSense ads. So, the offender pays fifty cents for a click while earning five dollars
for another. PPC arbitrage inflates keyword prices while making crooks rich.

George Meszaros with Webene

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Information Products for Small Business Startups, Internet Marketing and Online Advertising.
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                                            Presented by Daniel Toriola

                                                      Just One Click Away!
                                                      By Benjamin Hartsuff

A thriving way to help optimize your online image is to consider using the pay-per-click advertising.
What pay-per-click means is that you purchase sponsored links on the pages of search engine results.
Search engines are used every minute of the day, which means advertising your website with
pay-per-click will greatly increase the advertising of your website.

By advertising your website with pay-per-click, you are helping to advertise your business in what is
usually an inexpensive way that is growing larger and reaching more people everyday. You can also
tailor your pay-per-click advertising to fit your business or company budget needs. This is a plus for
those of you who are starting out on a budget and want to stay away from paying a lot for advertising
that may or may not be seen. By advertising your website with pay-per-click, your ad is surely going to
be seen. More advantages to advertising your website with pay-per-click include the speed of
advertising, the increase in traffic to your website, and the ability to research and compare data to see
what works best for your website.

There are times, however, when advertising your website with pay-per-click can prove to be costly.
For example, it will cost you more to use competitive keywords than it will to use that are not as
competitive. Finely tune your keyword strategies. You can find information on the Internet on this or
you might want to consider consulting a professional. Also remember not to bite off more than you can
chew. Start with one pay-per-click provider first, using ads you have tested, and then extend your
campaign accordingly.

Advertising your website with pay-per-click can be a very quick, inexpensive way to get your website
and business rolling. Drawbacks can always pop up, but if you educate and prepare yourself, you will
be able to make the most out of advertising your website with pay-per-click.

By Benjamin Hartsuff
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                                                 Presented by Daniel Toriola

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