If you are blogging to make money online the key to success is not being money motivated but lies more in your passion for what you blog about. Operating an internet marketing blog is quite different then using a website as your primary marketing platform. A blog requires much more 'hands on' involvement than a conventional website. The most popular blogs are usually the ones that are updated frequently with fresh and interesting content. A website on the other hand normally requires little or no updating of the content. One of the other keys to successful blogging is in the interaction with blog readers. In fact the interactivity between the blog owner and the blog reader is what has distinguished and popularized these sites on the internet today. Due to this required interaction even if you are blogging to make money your motivation needs to originate from a deeper source then financial in order to be successful. You will need to be passionate about what you do to achieve what it is you want with your blog. Here are 3 reasons why Passion is one of the keys to successful blogging and a better source of motivation then money. Passion = Commitment Passion will sustain your drive where money motivated people are more prone to feelings of frustration or 'unattached' emotionally thereby more likely to give up. Passion = Purpose Where there is a passion you will find a more directed purpose. In blogging this purpose is a single mindedness or quest to research and therefore further your education pertaining to a certain subject matter or topic. The result is the delivery of fresh and sometimes cutting edge and/or insightful content on a particular subject to the blog itself. As long as a passion remains so will the motivation to continually research and learn additional information by the blogger. This then culminates with the posting of the newly acquired content. This 'cycle' will continue until the passion subsides. The fresh content is what draws readers and the continual updating is what keeps them coming back. Passion = Fulfillment Pursuing a passion is a fulfilling experience no matter what the focal point of the passion may be. The blogger is able to pursue a 'purpose' in which he is passionate about. On the other hand the blog reader has found a reliable and consistent source of interesting and informative content for subject matter in which they are interested. There are no losers, everybody wins! As we spoke of the key to success in any blog ultimately is the passion behind the blogger. To have a successful internet marketing blog you must become one of the most popular blogs within your chosen niche, and this takes commitment. This commitment will need to be fortified by something more then a motivation for money. Your drive needs to originate from deeper within; you must be passionate about what it is you are doing. In the end this passion will reflect in the relative ease with which you approach this commitment and resulting in a more satisfied and loyal blog reader.