REWARD CHOICE IS IMPORTANT STRATEGY FOR HALLMARK INSIGHTS by luckboy

VIEWS: 92 PAGES: 2

More Info
									L

.: ;;-;CLI. a;. tl

K~

tiL MEANINGFUl. MEMORABLE. MEASURABLE.

FOR IMMEDIATE RELEASE:

REWARD CHOICE IS IMPORTANT STRATEGY FOR HALLMARK INSIGHTS Hallmark Insights Works Hard to Offer Customers a Relevant Mix of Gift Cards
MINNEAPOLIS – December 15, 2008 – As the economy continues to challenge today’s retailers, Hallmark Insights, a leading provider of incentive, reward and recognition and loyalty solutions to today’s top corporations adds over 40 new gift cards, expanding award redemption options in 2008. With a robust choice of national and regional gift cards and certificates, Hallmark Insights presents a collective network that stands by its gift cards with a strong guarantee sure to appeal to everyone. “Gift cards continue to offer the opportunity for merchants to connect with award recipients in a way that is meaningful, memorable and measurable,” says Nick Balestino, Manager of Award Partnerships at Hallmark Insights who has led the charge to bring on new merchant partners throughout 2008 adding more than 40 new gift card choices this past year. “This year has been a challenging one for retailers and merchants. We believe our programs offer an exciting vehicle to reach customers and drive incremental sales. For recipients we offer gift cards as a meaningful reward and stand by our gift cards with a strong exchange policy”. Hallmark Insights’ policy is to exchange unused merchant gift card within 60 days of public notice of a store closure. Working together with merchant partners, this policy ensures a positive experience for award recipients. Hallmark Insights has expanded its gift card portfolio by adding to its list of casual and fine dining merchants such as Outback Steakhouse®, Bonefish Grill®, Carrabba’s Italian Grill®, Fleming’s® Prime Steakhouse & Wine Bar, Uno Chicago Grill® and Legal Sea Foods. In addition, Hallmark Insights improved its children’s category with the addition of Toys“R”Us, Babies“R”Us, eToys.com and BabyUniverse.com. Other merchants that can allow award recipients to “treat” themselves include Spa & Salon Wish, Zappos.com®, Sunglass Hut, Zales Jewelers, Gordon’s Jewelers, JCPenney e-Gift Card and several major home goods and home furnishing retailers. A series of customer surveys conducted throughout 2008 identified how award recipients use their gift cards from Hallmark Insights. This survey led to Hallmark Insights’ additions of their new dining merchants and key luxury brands. When considering new merchant partners, Hallmark Insights looks at category gaps, listens to client and customer requests and conducts customer surveys during award redemption. These insights led to the addition of merchants that were relevant to award recipients in 2008 and will drive the strategy to provide a relevant mix in 2009.

121 SOUTH 8TH STREET, SUITE 100 1.1 II I 11

MINNEAPOLIS, MN 55402

T:612.612.8600

F:612,612.8601

L

.: ;;-;CLI. a;. tl

K~

tiL MEANINGFUl. MEMORABLE. MEASURABLE.

Hallmark Insights – Holiday 2008 Merchant Partner Additions Page Two
About Hallmark Insights Headquartered in Minneapolis, Hallmark Insights, a wholly owned subsidiary of Hallmark Cards, Inc., provides meaningful, memorable and measurable incentive solutions for employee reward and recognition programs, health and wellness programs, sales and dealer programs, and consumer programs. For more about Hallmark Insights, visit online at https://www.hallmarkinsights.com/ ####

121 SOUTH 8TH STREET, SUITE 100 1.1 II I 11

MINNEAPOLIS, MN 55402

T:612.612.8600

F:612,612.8601


								
To top