This white paper focuses on the dangers of over complexity in marketing. We see examples all around us, largely in mature companies that can't find serious profit leaks. In this paper we point out the significant downstream impacts on operations and costs of distribution. At the end of the paper we give you a real-life example of a dramatic turnaround based on reducing marketing complexity in a Fortune 100 consumer products company. We show you how to diagnose too much marketing complexity in your own company and give you some ideas for fixing it.