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Why Affiliate Marketing Businesses Fail

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Why Affiliate Marketing Businesses Fail Powered By Docstoc
					Presented by Daniel Toriola
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Why Affiliate Marketing Businesses Fail By Lyn Troyer

Affiliate marketing businesses are what I like to call ecommerce for the rest of us. They are high profit and low risk monetization methods for websites. You don't have to develop your own product. You don't have to take stock of inventory or manage a store. You don't handle shipping and handling. You don't have to handle customer services. The best part is they can be started and operated on a shoestring budget. Affiliate marketing businesses are perhaps the most widely adopted business model. According to a recent Forrester Research Inc survey, nearly 80% of online merchants actively use affiliate marketing. However, the sad fact is, despite its popularity and simplicity, most affiliate marketing businesses fail to make more than $500 a month. In fact, numerous affiliates never see their first check before they throw in the towel. E-commerce for the rest of us has become e-commerce for the best of us Why? The simplest answer would be majority are doing it wrong. Most affiliates run their affiliate marketing businesses wrong from the very first day of start up. Now, affiliate marketing does produce high income earners-- people who earn $140,000 or more a year and others who earn full time incomes of 50, 000 or more. However, the vast majority simply fails to earn. Here are some of the key reasons affiliate marketing businesses fail.

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1. Failure to prepare. Lack of research about the business of affiliate marketing, your niche and the affiliate program all contribute to early failure. The over excitement, and lack of knowledge, cause people to jump at anything and act before they think. Doing feels productive. Planning doesn't. We feel better about our selves when we are doing something even if we don't know what we're doing. However, being underprepared causes the potentially successful to become unsuccessful. Curb your enthusiasm and do your planning. -Develop a strong web concept/theme -Select the best affiliate programs -Get to know your competition Yes it's boring, but it's better than closing up shop after a year. 2. Poor quality traffic. Most affiliates think if they build a website they will come. Not so. Having a website doesn't mean you will receive quality traffic. I say "quality" because not all traffic is beneficial to you. Your site has to bring in those in your target market who will take action not browse. To become part of the top 3% of affiliate marketing businesses you want to: -Create content that is attractive to search engines -Track how each page performs and how each page ranks -Analyze Click in and Click through patterns -Use more than one traffic generation method -Be consistent. You can't generate constant flow of traffic with a "stop-and-go" work method. 3. Dependency on Merchants: It's great that your merchant has taken the time to create those banners. However, most merchants stop there. They don't offer any startup training or any new ideas for their affiliates. This doesn't only happen with "bad" companies but with "good" ones as well. The best way to avoid merchant dependency is to go beyond affiliate marketing. You can't expect the merchant to teach you the ropes; it's your job to educate yourself. Ignore the marketing material and learn how to do it right on your own. This is what super affiliates do. Affiliate marketing businesses aren't destined to fail. You can keep yours from doing so by considering the tips above.

Lyn Troyer and his Niche Power Group teach beginners how to make money online in niche markets with affiliate marketing. Please visit their online business mentoring website here to learn how you can go from making nothing to a full time internet income in 12 months or less. http://nichepowergroup.com

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Learn Affiliate Marketing Or Pay The Price By Alan Thomas

In this article we want talk about the importance of becoming a student of the affiliate marketing industry. One reason people fail with their home based business as an affiliate marketer is they fail to learn affiliate marketing. The consequences of this failure are just not worth the lack of effort it takes to become a professional affiliate marketer. Many people become attracted to internet marketing because so many things are provided for you. Certainly, having a product to sell is a major accomplishment for many people when they go online looking for ways to make money. Also having access to marketing materials such as banners and graphics make affiliate marketing attractive as well. However, one problem you immediately run into is how you promote your internet marketing products. Another problem you face is, what is the best way to create a system for success with your affiliate marketing business? This is why we cannot overstate the importance of learning how to become an affiliate marketer. Even if you just want to make a few extra hundred dollars a month you need to learn how to do it. Many affiliate merchants do provide excellent training and they can help you get off on the right foot. Another thing you can do is hang out in discussion forums that cater to the affiliate marketer. One of the best is Associateprograms.com. There are literally thousands of archived pages of information teaching you how to become a successful affiliate marketer. They also have a lively discussion forum where people hang out and share ideas strictly about the internet marketing business model. This is a great place to go and just hang out and learn at your own pace. As you become more comfortable you can participate in the discussions by asking or answering questions yourself. Many of the top affiliate marketers in the world started this exact same way. Social media is an excellent way to learn about marketing affiliate programs as well. You can Google search for blogs on affiliate products, videos on affiliate programs, articles in social directories such as Digg or Technorati, and so on. This is all free information, and can be valuable in your efforts to create a successful marketing business of your own. In summary, hopefully you now understand why you must learn affiliate marketing inside and out if you expect to make money at it. The good news is there are plenty of resources available to help you do just that.

Alan Thomas is an experienced internet marketer who helps people develop their own home based business and learn affiliate marketing. To find more information on

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