Video Search Engine Optimization by toriola1


									Presented by Daniel Toriola
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Video Search Engine Optimization By Randy Zlobec

Video Search Engine Optimization - Most of us know that a site that's well configured for search engine access is a major part of getting high traffic levels. However, you might not have though about optimizing your video as well as the rest of your site. Since multimedia content is becoming a much more popular way of distributing information, correct video search engine optimization is important. For instance, on YouTube alone (which accounts for more than ninety-eight percent of the videos viewed via Google), more than eighty-two million people watched over four billion videos last year. That makes YouTube both the top video sharing site and the top video search engine. YouTube receives as much as thirteen hours of new user-submitted video every minute, and more than fifty percent of the people watching videos online share links with other people. So, getting a good YouTube ranking could be an important way to bring people to your site. For owners of video content, video search engine optimization is a good way to get exposure, ad income, and free traffic. Being discovered by the viewers has to happen before you can get lots of views. That means making sure that your data is rich in meta information, and that you use quality RSS or MRSS feeds that you update on a regular basis. Make sure that your meta data is well placed and relevant to the topic. A cleaner can help you remove distracting or irrelevant meta information from the file. Only after you produce well optimized content should you contact the search engines and submit your video. This places you in the queue of web crawlers, and means you'll be indexed more quickly and more often than if you hadn't bothered to submit. The more regularly your content is crawled, the better your chance of rating well on search results. Index your site on other engines than Google or YouTube. They can spread your video to other search engines you may not have thought of. For instance, indexing your site on Blinkx will cause it to show up on Ask and MSN, among others. One important part of your strategy should be a series of related videos. When a viewer sees a video online that he or she likes, there's a good likelihood that this viewer will look for others like them. While a single great video will be popular and welcomed, you'll do even better if it's part of a series.
Ez Search Engine Optimization Search engine optimization tips & advice. Page 1

Presented by Daniel Toriola
Use an embedded video player, too. Many viewers will be more inclined to view your submission if it's part of your site or blog than if they had to go to your video hosting service to see it. However, you should avoid players that use only Flash. Don't use pop-up players, which annoy more people than they amuse, and will actually cause you to lose views. The more views you get, the more likely you are to be picked up by other sites, linked to, and rank well on video searches. You can even customize embedded video players to display playlists related to your company, and adjust the layout, and other information. Create traffic by placing a video search box on your site. This adds unique content and boosts ad revenue. Make sure that you create a video of the appropriate length for your audience, and that you're looking for the right response. You can use analytics to find out how long a customer stays on your video page, which will tell you if your video is too long. You can also use analytics to tell you which of your videos get the best response. Once you know this, you'll be able to decide which content should be linked first on your home page. Remember that no webcrawler has ever bought a product or a service. If you're a local business using video to advertise, clicks are a lot less important than calls. Include a call to action with your contact information as part of your video - thumbnails are an excellent way to do this. You can use YouTube to create thumbnails at the quarter, half, and three-quarter marks. Making sure that you have both a local listing and a video listing on Google's Search Engine Results Page also increases your likelihood of getting visits. You may also wish to make sure that your videos are high enough quality for and in the right format for television. Google TV is very affordable, and lets you create closely targeted video. Don't use Active X controls and export all files as swf format. Use Google Video sitemaps to help with navigation, and build a separate page for each video, rather than hosting many videos on the same page. Use a simple text title and description, and optimize that page as you would any other. Then, link to it from the index page. Descriptions and titles need to be consistent across all your sites, and file names should descriptive and make sense to the viewer. Remember that Different communities require different approaches. Prominent keywords can help on many sites. However, while keyword rich content will help videos hosted on your site be noticed by Blinkx or Truveo, it won't help on YouTube. You'll need to get the attention of the community in general. Video responses to popular, related videos can help get others to visit your contribution. Your content will appear in close proximity to videos that are already popular. Make sure you include an active URL in the description of your video, and end the video with a mention of the link. Annotations can help you link to other YouTube videos. Be sure to allow comments! Never tag with irrelevant search terms, no matter how popular they might be. Remember that you need to appeal to real people, rather than just optimizing blindly. While you might turn up early in a search with good optimization, an unappealing video will cause people to pass you by. If you know what kind of content your audience prefers, you'll be able to create the right video marketing plan for your business or organization.
Search Engine Optimization Fast Start! The ultimate beginner's guide to search engine strategy. Electronic book (PDF) Page 2

Presented by Daniel Toriola
Video search engine optimization is an important part of any video marketing strategy. If you're planning to market your business or organization using multimedia content, creating it correctly and surrounding it with the right keywords and other information can help it be noticed. Before you submit a video, make sure it's optimized.

Randy Zlobec, president of RZ Concepts, Inc. an Internet Marketing and Search Engine Optimization company specializing in top placement throughout the Major Search Engines. RZ Concepts has been in business since 1996. Visit the corporate website at

Guide To Search Engine Optimization Guide to Obtaining a #1 Ranking in the Search Engines. Page 3

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Increasing Your Views With Video Marketing For SEO By M. Wooden

Many people don't understand the concept behind video marketing for SEO (search engine optimization). In fact, SEO is the basis for how all information on a search engine is organized and listed. If your marketing video does not use search engine optimization it is going to get lost behind pages and pages of others that do. Understanding Video Marketing for SEO When it comes to video marketing for SEO, you want your video to be viewed as many times as possible. This is so people will follow a link to your site and buy your products. The only way to ensure that people are going to be able to see your video is if the search engine brings it up on one of the first one or two pages. No one really ever surfs past this unless they are really looking for something in specific. A search engine works by picking out the words in video marketing for SEO that were entered into the search box from all of the postings available. It will list the postings that are closets to your words first. So what does this mean for you? This means that you have to include as many of these "keywords" as you can to make sure your video is the first to pop up on every search engine. Preparing Video Marketing for SEO If you want your video to be one of the first to pop up on a search engine, you will want to use as many of the keywords related to your topic as possible. This means you will have to make a list of all of the keywords you think people might enter into a search box. For example, if the topic of your marketing video is to promote energy drinks you might come up with the following keywords: • Energy drinks • Soft drinks • Drinks • Energy • Caffeine • Energy boost • Taurine You could also include name brands of some other types of energy drinks if you wanted. If you create a very in depth list you will come up on more search results and have a wider audience. Using Video Marketing for SEO Once you have gotten your list together you can start putting the words onto your posting. Use the top one or two keywords in your title and the begging of the posting. It also helps to use the same keywords several times throughout the posting. At the same time, you want to make sure you title is catchy enough so that people will want to stop and watch your video. Now that you have learned how to use video marketing for SEO, your video will appear on more

EasySeo Search Engine Software Search Engine Reverse Engineering and Submission Software. The most advanced search engine software available today! Page 4

Presented by Daniel Toriola
search engines and reach a greater population of people. There are many other techniques you can use to make sure your video is seen by more people, and if you research them your video is likely to be an even greater success. Make sure you test out the different keywords yourself to see how high you rank on the search engine results. If you want free traffic that's fast and continues to flood your business with leads and sales go to: where you'll discover how to fill your business with massive free traffic now and for the life of your business.

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