Simple RSS Tricks

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					Presented by Daniel Toriola
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Simple RSS Tricks By John Jantsch

By now you've heard of the whole RSS thing and maybe you've even started using it in various ways to subscribe to blogs or offer your blog's content to others. Today I would like to take you on a little ride to show you how, without really knowing much of anything about RSS and how it works, you can do some very powerful and useful things to add, filter and republish content. Tracking mentions of a certain product Search and other blog search engines for mentions Tag each mention with book mark using a tag like DTMbook Grab the feed that automatically produces. Just for fun, take feed to Feedburner and burn the feed Set-up and republish the feed using Feedburner's Buzz Boost Option Take code to any web and display dynamic real-time update (some CSS styling can help here) Sit back and look cool - see the feed displayed in the right sidebar here You can also do this via email alerts by setting Google or Yahoo News alerts for specific search terms.

If you've ever wanted to easily publish a schedule of upcoming event, deadlines or even birthdays as a dynamic list rather than a calendar style page here's an RSS trick for you to use. (This can be done on a public or private page) Create a free Google Calendar account and slug in all the dates on the calendar (Any shareable calendar will do) Google automatically creates an RSS feed for your calendar - take this URL and create free Feedburner account
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Optimize the feed using the Event Feed option from Feedburner Publish the feed using Feedburner's BuzzBoost option - lots of options for display Paste the code Feedburner produces for you on the page you would like your list to show Using this formula produces a dynamically changing list of events that will run from first up to last, automatically drop events that have passed, and automatically bring in future events per your settings. Now, anyone with access to a web browser and your Google Calendar account can update and edit your events list. I use this for my upcoming speaking events. Bonus - you can easily set this up so others can subscribe to this events list too. Delivering Personalized Information via RSS Just when you thought you were getting the hang of using RSS as a research tool, someone comes along and tells you that it's not enough. Now it's become ultra easy to use RSS technology to create individual feeds of information and supply them to your best clients. You know they want to figure this RSS thing out but just can't seem to get around to it. So, do it for them. Here's what I would suggest. Go to and create personalized, search specific, RSS feeds, mash them together and deliver customized information to your clients on a daily basis. The current trendy name for this is a newsradar Syndicaat allows you to easily mash multiple feeds together creating one very focused and personalized feed. (Yahoo Pipes does this as well, but my results with it have been spotty) So, let's say you have a client that produces tents for active outdoor types. You can search very specific terms and phrases in Google News, Yahoo News, Bloglines, Technorati, Google Blogs, Outdoor Forums, and anything else that produces an RSS feed and mash all the content about your client, their competitors, the industry, specific keywords and phrases, you name in, into one digestible, personalized newsfeed that changes daily. (Don't tell your client how easy this is, just do it and bill them for it - they'll thank you.) Talk about a great way to get a competitive edge. It's like creating personalized publications for each client or each marketing segment you serve. What if you did this for your prospects as a way to show them what you could do? You can make all this content public or create private password protected feeds. You can also republish the RSS feed and data on any web page on your site using simple javascript or even Feedburner's Buzz Boost and then put it in your client's private page on your website. So now they come to your website for their industry news everyday - you got to like the sound of that.

John Jantsch is a veteran marketing coach, award winning blogger and author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide. You can find more information by visiting
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The Magicians Magic Tricks By David Fishman

While the magic tricks are great, most are easy to do. Magic tricks are designed to please crowds, which inevitably forms a majority at most gatherings. Magic tricks are the most popular form of magic entertainment. Self-working magic tricks are effects that require essentially no skill, and can be learned in a few minutes. Magic tricks are often amusing, surprising and make us think. Magic tricks are based on scientific principles but people do not seem to connect magic and science. The best magic tricks are based on simple premises. Occasionally magicians think that revealing their magic tricks is bad for the art, especially if it is free. Everyone always wonders how magicians perform all those fascinating, incredible magic tricks and illusions? Over the years, hundreds of magicians conjured their names into the history books. Many magicians will work alone because they don’t want others distracting the audiences’ attention while performing the magic tricks. As long back as one might be able to remember there have been magicians and magic tricks. It is very enjoyable watching magicians perform their amazing tricks. People who use magic as a hobby will be able to amaze the audience, while the real professional magicians will astound and mystify their peers. The most popular magic trick is the Three Card Monte. You can find many magic tricks in magic shops; one of the most popular tricks that you find in stores is the card tricks. Performing incredible feats of card magic which will make you look like a professional sleight-of-hand artist in just minutes. There are many card tricks that you can use that will astonish your acquaintances on poker or card night. Be the life and soul at any party with this amazing collection of card tricks. If you want to pursue magic, you'll want to learn some simple tricks. But starting out it's most important to have simple magic tricks to learn. We recommend the simple magic tricks you can get started with. A wonderful collection of simple-to-do; easy-to-learn magic tricks with objects generally found around the house. People are able to learn magic will be able to amaze and amuse their friends and colleagues with some basic but incredible tricks. So remember, with a little practice and showmanship, you can learn to be the life of the party by performing simple magic tricks. Simple magic tricks are available through trainer’s warehouse and in books designed for young readers. You can perform these tricks with simple step-by-step instructions. It is simple entertainment with no lasting value. You too can learn simple Magic Tricks and amaze your friends. Many of the magic tricks are found on the ability to misdirect, create disbelief and the ability to astound in the audience all at once. Just because most magic tricks are essentially the same doesn't mean all magic shows are alike. From the pulling a rabbit out of a hat to the coin that disappears, basic tricks will astound and please everyone. Magic tricks are always a big hit, and with practice you will be able to amaze the people around you. David Marc Fishman is the owner of The online audition for magicians

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