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Shoestring Marketing - The Low Cost Route To Millionaires Club

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Shoestring Marketing - The Low Cost Route To Millionaires Club Powered By Docstoc
					Presented by Daniel Toriola
Internet Marketing, when done correctly, helps your business get maximum exposure. Internet marketing is very easy but it is not an overnight success. One day could be weeks, months could be years before your Web site becomes viable. Click here to know more

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Shoestring Marketing - The Low Cost Route To Millionaires Club By Gary M Bailey

No matter whether you are starting an new online business, or a traditional bricks and mortar enterprise, all new businesses have one thing in common - they need customers! You could have the smartest premises and the best product in the world, but unless people visit you - failure is just a matter of time. But how to create that traffic when you are on a limited startup budget? The simple answer is that there is no easy way to create a successful business - if you are looking for an easy ride, then I suggest you stick to playing the lottery - your chances of success are slim, but at least you won't be putting much effort either! But if you are reading articles like this one, then I suspect that you are not content with that kind of life - and you probably realise that in order for things to change, you need to put something into that process. The good news is that you are not the first person to start a brand new business - and what one man can do, another can do - so it is absolutely possible for you to be successful here. The main ingredient is going to be your willingness to learn - from mentors, from videos, from reading and also from failing. What you need to realise about failure is that it is a tremendous learning experience - you really don't learn anything from success except that you were right! What's all this got to do with creating traffic? Well - chances are that you are in competition with other businesses. If you are in a big market, then you might even be up against some of the brightest, best and highest-budget names in the game - which means that they will have all of the easy, big traffic methods nailed down. But don't panic - if you have some perserverance, then you can still create a tremendous stream of traffic to your business because, no matter how bright or well funded, the internet is an enormous place and there are an almost infinite number of markets out there - all you have to do is find "your" market. Let's assume you are marketing some revolutionary new vitamin - it could be anything, but this is a good example. Now - if you try and tackle the "vitamin" market then you are going to come up against some serious competition! That means your adwords costs will be high and any kind of bum marketing will likely just get drowned. Worse than that - if anyone does actually click onto your site, the conversions into customers will likely be pretty poor because you are using such a generic lead into your business.
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Don't despair! Let's start getting focused - which is really all a niche is. What if you had "kids vitamins"? That's a bit better - though still likely to have a lot of competition out there. How about "pre-school kids vitamins"? Now we're getting somewhere - and you've also likely reduced your target audience. Who's likely to be looking for pre-school kids vitamins? New mothers! So now you know a lot more about not just what your visitors are looking for, but also who they are likely to be. This is an approach that you will hear about a lot in adwords training, but it applies to everywhere in your business. If you are writing articles - now you have a focus for those articles. If you are forum posting - now you know which forums to target. And so on - in short, taking the time to get really clear on your target audiences and then to create a tight advertising campaign for each one will not only enable you to take on AND BEAT the big players, but you will be able to pay much less for your advertising because of the lesser competition. Bingo - now you've got a successful business, built on a shoestring!

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Guerrilla Marketing Comes of Age By Shannan Hearne-Fortner

Guerrilla Marketing Comes of Age by Shannan Hearne-Fortner

When Jay Conrad Levinson first being writing and speaking about Guerrilla Marketing, he was part of a team developing the most successful ad campaign ever. The Marlboro Man. Whether you smoke or not, unless you've lived under a rock you are familiar with The Marlboro Man. Guerrilla Marketing is in effect the use of wide and varied unconventional marketing tactics to achieve the most conventional of business goals, which is profits. Back in the day when Levinson coined the philosophy, the internet age hadn't arrived. And still, he developed hundreds of guerrilla marketing tactics that millions of successful businesses used to grow and prosper. Now that the internet age is moving beyond its infancy, and the majority of homes have at least one PC with access to the internet, guerrilla marketing is ready to come of age. The internet lends itself to guerrilla marketing because it makes optional so many low-cost, viral marketing alternatives. By the standards of a guerrilla, a successful business is one that is making a profit. Obviously, Amazon.com wouldn't have been considered successful by guerrillas even though they were growing by leaps and bounds. Guerrilla marketing is perfect for small business working on shoestring budgets. As I've heard many a Success Promotions client say, "frayed and short shoestring budgets". According to the original list of Guerrilla Marketing Arsenal Techniques (which included 100 weapons) sixty-two were free. Guerrilla marketing is incredibly useful to internet marketers because there are so many free and low cost advertising tools and tactics available via the internet. Jay Conrad Levinson always preached using ALL the technology available to you. Your computer. Your fax machine. Your telephone. Your cellular phone. Your pager. Your Palm device. Your laptop. Your digital camera. Your wireless accessories. EVERYTHING. In an age where technology is advancing by leaps and bounds, Guerrilla Marketing is truly coming of age. I was just cutting my teeth in marketing when Levinson was fine tuning Guerrilla Marketing. And I bought into the concept lock, stock, and barrel. As a result, I am all about marketing on a frayed and short shoestring budget. So the next time you are in the store or on e-Bay or thumbing through a

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catalog and trying to decide if a digital camera or a web design program or an contact management program is a good investment, listen for the drum beat and the rolling thoughts of Jay Conrad Levinson. If you don't think the technology item is a good investment, perhaps you should pick up a copy of one of Jay's latest books. If you do think it is, instead of letting it lie around your office collecting dust while you wait for time to learn how to use it, plug it in and get rolling. The day of the Guerrilla is upon us. And the worm no longer just goes to the early bird. It goes to the bird who uses every tool in his work hunting arsenal to catch the worm. Be the Guerrilla. Buy the technology. And get started marketing. Guerrilla Marketing has come of age.

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Patricia Johnson Patricia Johnson Management Consultant
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