Search Engine Optimisation For Beginners

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Search Engine Optimisation For Beginners Powered By Docstoc
					Presented by Daniel Toriola
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Search Engine Optimisation For Beginners By Mary McNeil

Search engine optimisation (SEO) is the process of making your website attractive to search engines (like Google and Yahoo) so that your website will appear when people run a search using keywords that are relevant to your business. The higher up the search listings your website climbs, the more people are likely to see the link to it when they search on a related keyword. * Does your website show up on Google and Yahoo? These are the two main search engines. If your website shows up on either of these two, it will get picked up by all the others. To submit your site to Google, all you have to do is go to and click on the 'About Google' link at the bottom of the page. On the next page you reach, you'll see a section called: 'For Site Owners'. Click on the 'Submit your content to Google' link. That will take you to a page where you can 'Submit a URL for inclusion in Google's index'. This won't get your website to the top of the rankings straight away, but it will at least allow the climb to commence! * Adding in your keywords behind the scenes You may need to check what is and isn't contained in your website code with your designer. And it doesn't have to be a complex conversation, so don't worry! All you need to ask is whether the code for each page contains 'title, keyword and description meta tags'. The code of every page of your website should contain 3 meta tags (also sometimes referred to as head tags). These are: 1. The page title - this is what you see across the topmost bar on your screen when you look at a web page. The tag will look like this: meta name="title" content="Your business name - life coaching" 2. The page description - this is what usually appears as the brief description when your page is listed by a search engine. The tag will look like this: meta name="description" content="As a professionally trained and credentialed life coach, Mary McNeil offers one-to-one life coaching over the telephone."
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Presented by Daniel Toriola
3. The keywords - these need to be relevant to each page and reflect what people searching for your website might enter into a search. The tag will look like this: meta name="keywords" content="credentialed life coach, coaching services, one-to-one life coaching, telephone coaching" Just in case it's not clear - for each of these tags it is your choice what you include the 'content' section. * Getting specific One of the tricks of a lazy website designer is to add meta tags to the home page and then copy the same description and keywords to every other page. While this does give you keywords on every page, the problem is that they are not relevant to the particular content of that page. Your website is more likely to be picked up and ranked highly in searches for your more specialised, niche keywords than for the generic 'life coaching' type ones. This is because there is less competition for the specialist words and phrases. So you need to read through the copy on each of your web pages and pick out the 4 - 8 keywords and/or phrases that you think are particularly relevant. There's no point in adding lengthy lists of keywords to your code as this defeats the object of picking out the terms that are genuinely 'key'. Once you've decided on the keywords for each page individually, there are a couple of things you can do with them... - Get them coded in to your keyword meta tag section. - Check through your copy again and make sure that, as far as is possible, you have used the keywords in your headline, sub-headers, and in the first sentence of paragraphs. Using bold and italics to highlight your keywords can help too. It all makes it easier for the search engines to recognise the keywords in your copy.

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Presented by Daniel Toriola
Building An Optimised Web Site That People Will Stay On By Mr John Seatree

You may think that search engine optimised websites are going to basically be websites that are poorly written, difficult to read, unnatural sounding and full of content that isn't very useful. True, there are a lot of websites like that out there, but if you are looking to get your website search engine optimized, you do have a choice to make it totally readable and totally accessible to your customers. Here is what you have to keep in mind to get a search engine optimised website that is still going to be attractive to customers. You may not know this, but search engine optimisation is totally customizable, and you can do it to different levels. You can have your whole site fully optimised or you can choose to just do a partial optimisation. Sure, a full optimisation is going to give you better results, but doing something is definitely better than doing nothing. If you are really concerned about the way your text is going to sound if it's optimised, you may want to start out with a partial optimisation, which is just going to fix the side of your website that most people don't look at. It is going to change the HTML tags and descriptions that usually fly under the radar for most web surfers. In fact, you can get a partial search engine optimization done to your website without even changing a word in the text of your website. If you are worried about how your website is going to sound and think that it is going to be unnatural to have the keywords spaced at a specific interval or to have them repeated over and over again, you may want to talk with a good firm. An SEO firm is going to be able to make everything on your website sound as natural as possible, but at the same time get visible results. Plus, an SEO firm is going to give you enough keywords to use which means that you will have variety in your text and readers won't even know what hit them because it will still sound natural. Another thing that people worry about is that their websites are just going to be filled with words, and any content that they had already written is just going to be thrown away by their search engine optimisation firm. Sure, you have probably seen these websites that are just filled with keywords and links, and have absolutely no information on them, but you may not know that these websites are used primarily to make fast money, not to sell a product or service. If you want a good business website, you are going to have to sell your product or business or service, not just sell ad space. It is possible to get a search engine optimised website that is easy on your shoppers' eyes. In fact, it is going to be essential to get one of these websites if you want to succeed. There is a lot of competition out there, so search engine optimisation services are absolutely crucial if you want to gain in the search engine rankings. Getting your website higher in the search engine rankings is going to really be important for business owners, and is something that you want to prioritize when starting a new business.

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Patricia Johnson Patricia Johnson Management Consultant
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