1 of 3 COMMUNICATION THEORIES AND MODELS sorted by by lsg16921

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                                                        COMMUNICATION THEORIES AND MODELS sorted by name
theory                     date   theorist             definition                               illustration 1                             illustration 2
Agenda-Setting Theory      1972   Maxwell McCombs      The media tell us, not what to think,    Voter study of 1968 U.S. Presidential      Cross-Lagged Analysis
                                                       but what to think ABOUT.                 campaign
Catharsis Theory           1961   Seymour              Viewing violence on TV purges            Greek theater theory                       research for NBC
                                  Feshbach             aggressiveness.
Coorientation Model of     1953   Theodore             diagram of Coorientation Model of        Tobacco companies and health               Accuracy, Agreement, and
Communication                     Newcomb              Communication (see below)                agencies differ on public policies about   Congruency
                                                                                                tobacco.
Cultivation Theory         1972   George Gerbner       Heavy viewers of television will come    Cultural Indicators Project                "Mean World" Hypothesis
                                                       to believe the world is a violent place.

Diffusion of Innovations   1962   Everett Rogers       Adoption of new ideas is influenced      U.S. agricultural aid to developing        adoption of VCRs
Theory                                                 by media in a predictable process.       countries
Global Village Theory      1964   Marshall McLuhan     New forms of media transform our         "Media is the Message" and "Global         "hot" and "cool" media
                                                       experience of ourselves.                 Village"
HUB Model of Mass          1991   Hiebert, Unguarait   Mass communication is depicted as a      Gatekeepers in a media organization        Filters are informational, linguistic,
Communication                     & Bohn               series of concentric circles (see        determine what messages are passed.        psychological, cultural, and physical.
                                                       below).
Information Processing     1986   John Robinson        Communication is limited by human        Humans compared to computers               TV is NOT "The Main Source" for
Theory                                                 capacity to process information.                                                    news.
Knowledge Gap Theory       1970   Phillip Tichenor     Conflict can help to close the gap       News media prefer conflict.                News media ignore problems of rural
                                                       between information rich and poor.                                                  areas.
Parasocial Interaction     1956   Dennis Horton &      Viewers make friends with the            Arthur Godfrey and Walter Kronkite         News anchors think about one
Theory                            Robert Wohl          performers they watch on television.     were trusted more than U.S. Presidents.    imagined audience member when
                                                                                                                                           reading the news.
Propaganda Theory          1934   Harold Lasswell      Audience slowly persuaded over time      American Flag                              Nazi films
                                                       through master symbols.
Shared Experience          1954   Wilbur Schramm       diagram of Shared Experience Model       Successful message encoding and            Feedback helps to clarify meanings.
Model of Communication                                 of Communication (see below)             decoding depends on similar language
                                                                                                and values.
Social Learning Theory     1965   Albert Bandura       People learn how to behave by            Bobo Doll Experiments                      vicarious rewards and punishments
                                                       watching others on TV.
Spiral of Silence Theory   1984   Elisabeth Noelle-    People with minority views will keep     Ubiquity and cumulation of news media      Consonance of news media represses
                                  Neumann              silent for fear of rejection.            repress diversity of opinion.              diversity of opinion

Transcendental Model of    1967   Alfred Schutz        diagram of Transcendental Model of       Cultural and background differences        Anonymity keeps us from full
Communication                                          Communication (see below)                result in different understandings of      understanding of each other and
                                                                                                messages.                                  ourselves.
Transmission Model of      1949   Claude Shannon &     diagram of Transmission Model of         Telephone conversation                     Radio or television broadcast
Communication                     Warren Weaver        Communication (see below)

Verbal Model of            1948   Harold Lasswell      Who says what in which channel to        Persuasive speaker                         "Fireside Chats" on radio of President
Communication                                          whom with what effects?                                                             Franklin Roosevelt
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                                                       COMMUNICATION THEORIES AND MODELS sorted by date
theory                     date   theorist            definition                        illustration 1                                   illustration 2
Propaganda Theory          1934   Harold Lasswell     Audience slowly persuaded over    American Flag                                    Nazi films
                                                      time through master symbols.
Verbal Model of            1948   Harold Lasswell     Who says what in which channel to Persuasive speaker                               "Fireside Chats" on radio of President
Communication                                         whom with what effects?                                                            Franklin Roosevelt
Transmission Model of      1949   Claude Shannon &    diagram of Transmission Model of  Telephone conversation                           Radio or television broadcast
Communication                     Warren Weaver       Communication (see below)

Coorientation Model of     1953   Theodore            diagram of Coorientation Model of       Tobacco companies and health               Accuracy, Agreement, and
Communication                     Newcomb             Communication (see below)               agencies differ on public policies about   Congruency
                                                                                              tobacco.
Shared Experience Model    1954   Wilbur Schramm      diagram of Shared Experience            Successful message encoding and            Feedback helps to clarify meanings.
of Communication                                      Model of Communication (see             decoding depends on similar language
                                                      below)                                  and values.
Parasocial Interaction     1956   Dennis Horton &     Viewers make friends with the           Arthur Godfrey and Walter Kronkite         News anchors think about one
Theory                            Robert Wohl         performers they watch on television.    were trusted more than U.S. Presidents.    imagined audience member when
                                                                                                                                         reading the news.
Catharsis Theory           1961   Seymour             Viewing violence on TV purges           Greek theater theory                       research for NBC
                                  Feshbach            aggressiveness.
Diffusion of Innovations   1962   Everett Rogers      Adoption of new ideas is influenced     U.S. agricultural aid to developing        adoption of VCRs
Theory                                                by media in a predictable process.      countries
Global Village Theory      1964   Marshall McLuhan    New forms of media transform our        "Media is the Message" and "Global         "hot" and "cool" media
                                                      experience of ourselves.                Village"
Social Learning Theory     1965   Albert Bandura      People learn how to behave by           Bobo Doll Experiments                      vicarious rewards and punishments
                                                      watching others on TV.
Transcendental Model of    1967   Alfred Schutz       diagram of Transcendental Model of      Cultural and background differences        Anonymity keeps us from full
Communication                                         Communication (see below)               result in different understandings of      understanding of each other and
                                                                                              messages.                                  ourselves.
Knowledge Gap Theory       1970   Phillip Tichenor    Conflict can help to close the gap      News media prefer conflict.                News media ignore problems of rural
                                                      between information rich and poor.                                                 areas.
Agenda-Setting Theory      1972   Maxwell McCombs     The media tell us, not what to think,   Voter study of 1968 U.S. Presidential      Cross-Lagged Analysis
                                                      but what to think ABOUT.                campaign
Cultivation Theory         1972   George Gerbner      Heavy viewers of television will come   Cultural Indicators Project                "Mean World" Hypothesis
                                                      to believe the world is a violent
                                                      place.
Spiral of Silence Theory   1984   Elisabeth Noelle-   People with minority views will keep    Ubiquity and cumulation of news media      Consonance of news media represses
                                  Neumann             silent for fear of rejection.           repress diversity of opinion.              diversity of opinion

Information Processing     1986   John Robinson       Communication is limited by human       Humans compared to computers               TV is NOT "The Main Source" for
Theory                                                capacity to process information.                                                   news.
                                           COMMUNICATION MODELS                                           3 of 3




  Transmission Model of Communication
                                                                  Transcendental Model of Communication




  Coorientation Model of Communication




                                                                    HUB Model of Mass Communication
Shared Experience Model of Communication

								
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