PPC Direct Linking vs Landing Pages by toriola1


									Presented by Daniel Toriola
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PPC Direct Linking vs Landing Pages By Peter D

When it comes to traffic, there are two proven ways to get targeted and interested buyers to flood to your websites or affiliate offers. That is organic (search engines, writing articles etc) and paid traffic (Pay per click being the most effective). Whilst both methods are capable of bringing in huge amounts of targeted traffic that are ready to buy from you, the paid option has certain benefits over organic search engine listings. First of all, paid traffic is able to bring in traffic in lightening fast time as opposed to organic traffic. Whilst organic traffic from the search engines might save you money over time, it's also important to realize that time is also money! So why do a lot of struggling marketers still shy away from paid advertising such as Google Adwords? Is it because it doesn't work? Well, maybe it didn't work for them personally but it sure does work for millions of other marketers. So the real question is how to make it work for YOU. If you are promoting affiliate offers then the first thing to consider is whether you will be able to link directly to the merchant's website using your affiliate link in the PPC ad, or if you would be better off sending your traffic to a landing page hosted on your own domain (or on a free domain elsewhere if you don't own a domain yet). This is a common hurdle for affiliates and there are pros and cons to each method. Let's look at why you'd want to link directly to the merchant's website instead of using a landing page on your own site: 1. You can quickly throw up an entire campaign and test the water with a product 2. You don't need to worry about writing sales copy or actually creating web pages 3. You eliminate one less hurdle for the visitor to go through before making a purchase Whilst all of these benefits seem pretty conclusive, the truth is that there is actually a greater effectiveness of using your own landing pages to pre-sell the visitor on the affiliate product that you are promoting, such as: 1. You can warm the visitor up and prepare them for the sales pitch 2. You can tell your story and
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make the visitor connect with you emotionally, which rockets conversions! 3. You can get the opportunity to capture an email address so that you can send out multiple offers to the same person (all for the same product if they don't buy straight away). Another problem with directly linking to affiliate offers is that Google Adwords will often penalize you for doing so, if other advertisers are also doing this on the same keywords that you're bidding on. Google doesn't want a ton of duplicate ads for a keyword, so you need to be unique. Ultimately, tests have proven that sending people to a pre-sell landing page that either contains a personal recommendation, a review or a chance to capture people's email addresses is likely to rocket your conversion ratios beyond belief. And in the lucrative but competitive world of PPC advertising, where every click cuts into your profits, then a higher conversion ratio is your ultimate goal. Google rotates ads that point to the same display URL. If you and 99 other folks are advertising a specific affiliate product, and are all using direct link, you dilute the number of times your ad will be seen. Google will only return one ad per display URL when a search is performed.

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Critical Elements of Your Pay-Per-Click Landing Pages By Paul Smithson

When someone clicks on a Pay-Per-Click (PPC) ad they are instantly transported to the page you specified when placing the ad. This page is usually known as the 'Landing Page'. Landing pages for PPC need to have several elements in place, especially if you're using Google AdWords to send traffic as Google has increasingly strict quality control measures. Google Adwords uses a bot to crawl landing pages and gather vital information. They use the information they gather to assign that landing page a quality score. If the quality score is too low, then the minimum bid for the keywords that get a low score will be much higher. Sometimes this can add up to several dollars more per keyword! When you create your landing pages, there are several things you can do in order to have the best possible chance of getting a good quality score. The first thing you should do is make sure you have the keywords you've chosen for your campaign somewhere on the landing page. Google wants to be certain your keywords are relevant, so they want to see the keywords you choose on the landing page you're sending traffic to. You should also try to avoid sending AdWords traffic to a landing page with no other linked content. Google likes to send traffic to full websites, not just landing pages. You'll get a higher quality score if you have several other pages linked from the landing page. These could be articles, product pages, reviews, editorial, links pages, or any other page that would be appropriate for such a landing page. Remember, Google loves relevancy, so it's important to keep things themed properly to the niche you are targeting. Google likes to think they're sending traffic to professional companies, so having a privacy policy and a 'contact us' page can help improve your quality score. Your landing pages themselves should also have some content. You are unlikely to get a good quality score if your page only has a single link to a sponsor or an opt-in box. Including even just a handful of relevant body copy will help to ensure you don't get penalized for not having sufficient content. Remember relevancy. Keep the text related to the niche you're targeting, and include as many of the keywords you're targeting as possible. To summarize, try to make sure that you are sending people from the PPC ad to a genuine page on a genuine site. If you can honestly say that the landing page would pass the test of a real human from Google approving it then the chances are that any automated bot is likely to approve of it too.

Paul Smithson is the founder of Intellimon and the driving force behind the best-selling XSitePro web site development tool (http://www.xsitepro.com). Paul has set up five multi-million dollar companies, one of which is now owned by the BBC. His areas of expertise include business strategy, e-commerce, on-line and off-line marketing, software development, and maximizing the potential of on-line

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Related eBooks: Critical Elements of Your Pay-Per-Click Landing Pages Pay Per Click- An Effective Method to Promote CPA Offers How To Make A Good Landing Page - A Quick 5 Point Checklist PPC Affiliate Marketing – An Introduction to Direct Linking Understanding The Ultimate Power Of Pay Per Click Campaign To Create Expired-Domain Fortunes Get more Free PDF eBooks at FreePDFeBooks.com Related Products: PPC Profits Super Charged Linking 7 Ways to get Great Links to your Website The Great Big Book of Internet Marketing The Ultimate Guide To Acing ANY Job Interview

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