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PPC Advertising Success

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					Presented by Daniel Toriola
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PPC Advertising Success By Donald Whitehead

PPC advertising success depends largely on success with understanding PPC and how it works as well as setting up quality campaigns. PPC advertising is by far the quickest way to get quality targeted traffic to your website,product, or service while paying a minimum for clicks, providing your ad campaigns are being set up correctly. IMPORTANT: A mere introduction to the basics of PPC advertising is simply not enough to be able to apply principles effective enough to be able to earn maximum profits. PPC advertising can be overwhelming not only for new marketers but for experienced marketers as well, because of changing algorithms in the search engines that are constantly changing. So many eager internet marketers get the basics without getting information on the different variables that actually make the big difference when creating ads that lead to a successful campaign. Truth is without the extensive knowledge of these variables PPC advertising success would just not be possible. These variables can include settings to your account, as well as how your ads and keywords are being used, and keeping up to date on changing algorithms so you'll know how to adjust your ads and account settings to stay on a consistent trend with your earnings. There are settings in your initial PPC account that you can make that can play a very important part in targeting the exact audience you want, Drive Quality Traffic That Converts At Low Cost, (Quality Scores) in Google Adwords and more. To achieve PPC advertising success tweaks in your account is important as with tweaks and how your overall ad is worded and displayed and of course keeping up with the changing search engine algorithms. Learn how to maximize your efforts in PPC advertising before you attempt writing and placing your ads because you can and will lose a ton of money by not executing this process properly. How? By not setting up your account details correctly, for instance, you may be targeting the wrong types of traffic, or you may not get traffic at all, you may find that you are paying far more than you should for any given keywords, or you may be receiving the correct traffic but find that it's just not converting due to bad or poorly prepared sales copy pages and of course, as mentioned, keeping up with algorithm up dates. Keeping track of Algorithm updates is a subject that cannot be stressed enough for PPC advertising success. The reason that it's so important to stay up to date with algorithm up dates is because you
Claude Hopkins Advertising Advertising, copywriting and marketing secrets for tested, measurable, scientific advertising. Page 1

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can have a really well performing ad campaign one day and wham! for no apparent reason your ad is all of a sudden inactive for search, or the price for your keywords all of a sudden jump up to 5 or $10.00 or other things that change in your account that all of a sudden knocks your ad out of sinc and your ad suddenly stops running. The best way to stay informed is to find a PPC learning program that offers Search engine up dates free. These types of programs will generally tell you the tweaks that you'll need to perform to keep your ads running smoothly or at the very least show you the proper way to set up your ads to keep up to date with the changing algorithms. Relevancy is another aspect that plays a very important part in setting up PPC accounts, and ads properly. Things such as Landing pages, keywords, all the way up to your sales copy need to be relevant or you will be penalized with a poor quality score for your overall ad which could mean paying outrageous prices for keywords to not getting your ads shown at all. PPC advertising success is dependent on quite a few variables.

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PPC Advertising: Paving The Way By Scott Lindsay

Pay Per Click (PPC) Advertising is a sort-term marketing strategy. What I mean by that is when you use this strategy you are looking to ramp up site visitation and you are willing to use marketing capital to assist in the goal. When you stop using PPC advertising the result may be a decline in online sales. PPC Advertising = Short-Term Sales You need to understand the difference between long-term and short-term goals. The use of PPC or other advertising techniques is a means of directing traffic for immediate online sales. Some netrepreneurs use this technique and find they have to rely significantly on advertising if they want a steady supply of customers. I love the old adage, “Work smarter, not harder” or the one that says, “Use brains not brawn”. PPC advertising is simply one tier in a fairly comprehensive structure for online marketing. The use of site optimization strategies (SEO) will be the most beneficial to you in the long run. When you work to establish the overall reputation of your company and optimize your site so it is viewed as a trusted resource that just happens to sell a product or service you will also likely see a corresponding improvement in your site ranking. If you concentrate some of your energies on site optimization there may come a time when PPC advertising may not be as necessary. It may sound as if I am anti-PPC, but the truth is they can provide a much-needed boost to your sales objectives and they can be a cost effective way to reach that goal. No, I am not anti-PPC; I am simply a stronger proponent of site optimization. Let me put it this way, you can ultimately have a successful website independent of PPC advertising, but you will always struggle if you only rely on PPC advertising without proper site optimization techniques. They can and do work together, but if I had to choose one over the other I would work on SEO techniques first. Consider the success of brick and mortar stores. They often rely heavily on advertising to create a customer base. At some point their reputation grows to such a degree that many people would shop there without paying attention to any advertising. The principle is to use the advertising as a mechanism to develop customers while waiting for the time when you are considered reputable. Once that is established the advertising may be less important. The same concept applies to online business. Use PPC advertising, but work hard on your sites

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reputation and internal marketing structure. You will find a positive reward for the long-term investment of internal site building and optimization. Scott Lindsay is a web developer and entrepreneur. He is the founder of HighPowerSites and many other web projects. Get your own website online in just 5 minutes with HighPowerSites at: http://www.highpowersites.com. Start your own ebook business with BooksWealth at: http://www.bookswealth.com

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