Docstoc

Visa Extends Support of Paralympic Games Through 2012

Document Sample
Visa Extends Support of Paralympic Games Through 2012 Powered By Docstoc
					Visa Extends Support of Paralympic Games Through 201
January 19, 2010 09:03 AM Eastern Time  

SAN FRANCISCO--(EON: Enhanced Online News)--Visa Inc. (NYSE:V) announced today the renewal of its partnership with t
Paralympic Committee (IPC) through 2012, which includes the 2010 Vancouver Paralympic Winter Games and the 2012 London
Games.

Visa, the first global sponsor of the IPC and sponsor of four Paralympic Games since 2002, remains the official payment service an
accepted at all Paralympic Games venues to purchase Paralympic tickets, official Games merchandise, or food and beverages in ve

As part of the renewal agreement, Visa will retain exclusive marketing and promotional rights within the Payment Services category
opportunities for financial institution clients and merchants throughout the world. New benefits include title sponsorship of the Paraly
and branding opportunities on various IPC media assets including ParalympicSport.TV.

This renewal follows the recent extension of Visa’s Olympic Games sponsorship for another eight years – through 2020 – enabling
institution clients and merchant partners to continue to build strong relationships with their customers through unique Visa marketing

“At Visa, we are dedicated to the continued support and success of the Paralympic Games, the participating athletes and the entire
Movement,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “With more than 500 million people worldwide living with a
understand the importance of providing continued support to this community. Through events such as the Paralympic Games, we at
support the values of empowerment and inclusion.” 

"We are extremely pleased that Visa has extended its partnership with the IPC, helping to raise awareness of the Paralympic Games
achievements of Paralympic athletes worldwide," said Sir Philip Craven, President of the IPC. “Visa’s involvement through technolo
products and personnel is fundamental to the staging of the Paralympic Games and we look forward to a successful relationship in t

By engaging in dialogue, raising awareness of existing Visa products and services (e.g., online banking and bill payment, Visa Paraly
developing new technologies specifically for the needs of persons with a disability (e.g., voice-activated and Braille ATMs), extendi
creating an affinity with Visa’s global network of financial institution clients, Visa provides this global community with greater access

Athlete Support & Paralympic Hall of Fame

Visa has created a unique global athlete program, Team Visa, to provide long-term support to Paralympic and Olympic hopefuls as
one of the greatest challenges of their lives: competing at the Paralympic and Olympic Games. Since 1986, Visa has helped athletes
dreams by providing many of them with financial support, financial literacy training and valuable marketing exposure in pursuit of thei
up to the 2010 Winter Games, Visa will support selected Paralympic and Olympic athletes, all with the potential to be selected for t
Teams. Paralympic hopefuls that are members of Team Visa Vancouver include: Alexi Salamone, Ice Sledge Hockey (US); Colette
Cross-Country Skiing (Canada) and Brian McKeever, Cross-Country Skiing (Canada).

Extending its commitment to the athletes, Visa’s Paralympic Games sponsorship includes the continuation of the Visa Paralympic H
was established in 2006 to celebrate the achievements and spirit of Paralympic athletes and their coaches for the betterment of peo
as a whole. It is the first and only program of its kind and honors Paralympic athletes and coaches who have demonstrated successf
performance, a history of fair play, and participation in community service.

The Visa Paralympic Hall of Fame election and induction ceremonies are held in conjunction with the Summer and Winter Paralymp
date, a total of six Paralympians and two coaches have been inducted into the Hall of Fame in ceremonies in Torino, Italy and Beijin
Vancouver 2010 Paralympic Winter Games, three inductees – two Paralympians and one coach – will be inducted into the Visa Pa
Fame. The sponsorship of the Visa Paralympic Hall of Fame is anchored in its vision of greater worldwide acceptance of people wit
helps to facilitate progress toward such acceptance by providing products and services that promote access for the community of p
disability and by promoting awareness of athletes with a disability. For more information, please visit: http://www.paralympic.org/hof

Paralympic Games Sponsorship History

Prior to becoming the first global sponsor of the IPC in 2002, Visa supported of a number of Paralympic sports federations around
two-time sponsor of the Paralympic Congress. The Nagano 1998 Paralympic Winter Games were the first Paralympic Winter Gam
directly supported by providing an international ATM network for visitors and athletes, online customer services for Visa cardholde
merchant acceptance locations within select Paralympic venues.

About Visa

Visa is a global payments technology company that connects consumers, businesses, financial institutions and governments in more t
and territories to fast, secure and reliable digital currency. Underpinning digital currency is one of the world’s most advanced proces
VisaNet—that is capable of handling more than 10,000 transactions a second, with fraud protection for consumers and guaranteed
merchants. Visa is not a bank, and does not issue cards, extend credit or set rates and fees for consumers. Visa’s innovations, how
financial institution customers to offer consumers more choices: Pay now with debit, ahead of time with prepaid or later with credit p
information, visit www.corporate.visa.com

About IPC

The International Paralympic Committee (IPC) is the global governing body of the Paralympic Movement. The IPC organizes the S
Paralympic Games, and serves as the International Federation for nine sports, for which it supervises and co-ordinates the World C
other competitions. The IPC is committed to enabling Paralympic athletes to achieve sporting excellence and to developing sport op
persons with a disability from the beginner to elite level. In addition, the IPC aims to promote the Paralympic values, which include c
determination, inspiration and equality.

Contacts
Visa Inc.
Nancy Panter, 650-432-1454
npanter@visa.com
or
Fleishman Hillard for Visa Inc.
Jamie Soper, 415-318-4184
Jamie.soper@fleishman.com

Permalink: http://eon.businesswire.com/news/eon/20100119005640/en/2010-Vancouver-Paralympic-Winter-Games/2012-Lond
Games/Alexi-Salamone

				
DOCUMENT INFO
Shared By:
Tags:
Stats:
views:16
posted:1/19/2010
language:English
pages:2
Description: SAN FRANCISCO--(EON: Enhanced Online News)--Visa Inc. (NYSE:V) announced today the renewal of its partnership with the International Paralympic Committee (IPC) through 2012, which includes the 2010 Vancouver Paralympic Winter Games and the 2012 London Paralympic Games. Visa, the first global sponsor of the IPC and sponsor of four Paralympic Games since 2002, remains the official payment service and only card accepted at all Paralympic Games venues to purchase Paralympic tickets, official Games m a style='font-size: 10px; color: maroon;'
EON: Enhanced Online News EON: Enhanced Online News http://eon.businesswire.com
About At EON: Enhanced Online News, we show you how to make your online press release thrive. If you want to drive traffic to your website, generate sales leads, make an announcement, or promote a new product, EON: Enhanced Online News delivers the online visibility that you need. EON: Enhanced Online News powered by Business Wire.