SAMPLE SPONSORSHIP PACKAGES (for reference only — customized to business needs) Local Business Partner [$1,500] Community Supporter / Sponsor [$5,000] • 10’ x 10’ booth Product Sampler [$2,500] • Recognition within one festival area • Listing on postcards • Recognition within one festival area • 10’ x 10’ booth • Listing in community eblasts • 10’ x 10’ booth • Logo on any paid ads • Listing on AKDA website • Listing in postcards • Logo on postcards • Logo in community eblasts • Ability to hang corporate banner at key location • Logo link on AKDA website • Logo in community eblasts • Logo link on AKDA website $1,500 $2,500 Stage Sponsors [$7,500] • Recognition associated with one stage • Logo on sponsored stage signage • Emcee recognition on sponsored stage • 10’ x 10’ booth • Logo on postcards Area Presenting Sponsor [$10,000] • Co-branded rights for one festival area • 10’ x 10’ booth • Logo on postcards $5,000 Festival Presenting Sponsor [$25,000] • Logo in community eblasts • Logo in festival guide maps • Logo in community eblasts • “Presented by” tag in marketing and publicity • Logo link on AKDA website • Logo link on AKDA website • Logo on festival entrance banners at Abbot • Logo on any paid ads • Logo on any paid ads Kinney/Main St. and Abbot Kinney/Venice Blvd. • Emcee recognition on all four festival stages • Logo on selected stage signage $7,500 • Two 10’ x 10’ booths (or one 10’ x 20’) • Four sponsor-produced and event-approved Sponsorships can be $10,000 banners displayed at key locations • Logo on postcards • Logo in festival guide maps • Logo in community eblasts • Logo link on AKDA website paid in cash, approved • Logo on any paid ads in-kind donations, or a combination of cash and approved in-kind donations. $25,000 OTHER MARKETING OPPORTUNITIES IN-KIND DONATIONS EXHIBITOR BOOTHS Budget-Relieving Items Only Arts & Crafts Exhibitors: $450 per 10’x10’ booth space Benefits will be awarded festivalwide for the Nonprofit Organizations (need proof of 501(c)(3) status): $235 per 10’x10’ booth space equivalent of the dollar value of approved Community Groups / Government Agencies: $125 for one shared 10’x20’ booth space donations, which include, but are not limited to located in a central festival area and accommodating up to five organizations (each receives one table) the following: Food Vendors: $985 for 10’x10’ booth space. In addition, a separate cleaning deposit of $250 is required and will be returned within 14 days following the festival if no additional street cleaning fees • Food and Beverages for Volunteers (225), Staff are imposed on the AKFA related to the food vendor’s booth space. (50), and Performers (100) NOTE: Commercial Rates Available – Inquire at (310) 396-3772 or email@example.com. • Beverages-Alcoholic (beer and wine only) • Beverages-Nonalcoholic (water, coffee, energy For All Categories: (1) Add $100 for a corner location; (2) A 10% late fee will be assessed if drinks, juices, sodas, tea) payment is received after August 25, 2009; (3) The L.A. Fire Dept. fire-retardant canopies must be supplied through the festival, and; (4) A 10% discount is available for businesses and organizations • Ice and Coolers located on Abbot Kinney Boulevard if payment is received by July 31, 2009 (does not apply to the • Advertising required cleaning deposit for food vendors). • Signage (production and installation) All exhibitors must register online at www.abbotkinney.org and submit any required fees. Participation • Cultural Performances in previous festivals does not guarantee acceptance. All applications are subject to jury approval. • Printing and Graphic Design • Walkie-Talkies • Portable Restrooms and Sinks • Ready-to Print T-Shirts and Tote Bags CONTACTS ATTENDEES • Tables and Chairs Festival Executive Producer The expected 150,000 attendees • Tents Kim Sharp • (310) 396-3772 • firstname.lastname@example.org live, work and play in communities throughout Southern California. Youth & Family Courtyard Producer Jonathan Zeichner, Inside Out Community Arts They are best described as unpretentiously hip (310) 397-8820, ext. 110 • email@example.com adults with disposable income who are environmentally conscious, are focused on health, Festival Marketing & Sponsorship Director have large social networks and/or are close to Melissa Richardson Banks, CauseConnect their families, rely heavily on the Internet, and freely share opinions and experiences. Attendees (213) 446-3467 • firstname.lastname@example.org P.O. Box 1138 • Venice, CA 90294 tend to be pet owners, bicyclists, music aficiona- dos, and arts-minded. (310) 396-3772 • www.abbotkinney.org ABOUT ABBOT KINNEY FESTIVAL ASSOCIATION (AKFA) Founded in 1984, the AKFA is a 501(c)(3) nonprofit that promotes Venice throughout Southern California through an annual festival presented in celebration of community, beauty, and goodwill (Federal Tax ID #95-4194753). Proceeds from the festival and other community activities support Venice-based organizations and efforts to improve the environment and quality of life of residents from all walks of life with an emphasis on supporting youth and the arts. To learn more, visit www.abbotkinney.org. ABOUT INSIDE OUT COMMUNITY ARTS Founded in 1996, this 501(c)(3) nonprofit organization uses theater and the arts to promote harmony from within through its after-school programs and services (Federal Tax ID #95-4647876). Through creative self-expression, Inside Out helps build mutual and self respect inspiring youth to make positive choices in life. They bridge diverse communities and support young people in creating real results from the inside out. To learn more, visit www.insideoutca.org. PAYMENT INFO Proceeds from the sales of sponsorships, exhibitor booths, event-run concessions, commemorative merchandise, and advertising help fund the AKFA Community Grants Program, which supports programs and services for youth and families in Venice through grants to local nonprofits. Cash, check, in-kind donations, or credit cards (Visa or Mastercard) accepted. Sponsorship payments are tax deductible to the extent as allowed by law. With the exception of the Youth & Family Courtyard, payments should be made to the AKFA; P.O. Box 1138; Venice, CA 90294. Sponsors of the Youth & Family Courtyard should direct payments to Inside Out Community Arts in care of Jonathan Zeichner at 2210 Lincoln Blvd.; Venice, CA 90291. AKFA COMMUNITY GRANTS PROGRAM In celebration of its 25th anniversary, the AKFA launched its Community Grants Program, which is funded by proceeds from the annual Abbot Kinney Festival. Now through July 1, 2009, the AKFA is accepting applications from Venice-based nonprofit organizations in support of programs and services aimed at youth and families in the surrounding community. For more details and to apply online, visit http://abbotkinney.org/grants.html. From its inception in 1984 to present day, the AKFA has invested well over $100,000 into the community of Venice. Since 2002 alone, it has made nearly $70,000 in direct grants to ten local nonprofit organizations. During this year’s festival, $20,000 of proceeds from the 2008 festival will be awarded through grants up to $5,000 to local nonprofits.
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