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									Article Marketing Secrets: A Beginners Guide To The World Of Article Marketing

Quick Ways To Make Money Copyright 2010

Introduction:
One of the most challenging aspects of finding success online, is generating traffic to your sites. The process of finding prospects and converting them into customers is the bloodline of any business both online and off. There are many ways to solve this traffic problem. These methods involve both free and paid methods. This guide will focus on the free traffic generating method known as article marketing. While not as fast as pay per click and other advertising methods, article marketing can be very rewarding in the months to come. It is important to approach this traffic generating method with a “you reap what you sow” mentality. In this guide we will cover all of the important aspects that need to considered in order to be a successful article marketer. You will learn every thing from the importance of keyword research and how to write effective articles. Article marketing can prove to be very successful if done correctly. Once you start seeing profit, you may want to consider outsourcing your article writing.

Quick Ways To Make Money Copyright 2010

What Is Article Marketing:
Article marketing is the process of writing articles for the purpose of driving traffic to your sites. There are generally two approaches to successful article writing. Some marketers use article writing as a link building tool. There are many that hold the belief that writing useful content will not only help in building back-links, but well written articles will also help with driving direct traffic to their sites. As an article marketer, the priority is to write articles and submit them to as many article directories as possible. Some of the top article directories are Ezinearticles, GoArticles, ArticleAlley among others. You will need to register to each article directory you wish to submit articles to. Registration is generally free. Once you have submitted your articles, it can take anywhere from a day to two weeks for your articles to show up in the directories. This is dependent on how the article directories handle submissions. Places like Ezinearticles have editors review all articles submitted which is why getting your article approved takes a bit longer.

Quick Ways To Make Money Copyright 2010

How To Write An Article:
Writing an article for article marketing purposes is a bit different than writing a traditional article. The main goal of article writing is to get the article to as many directories as possible. In order to accomplish this as fast as possible, the length of your articles will be shorter than traditional articles. The structure of your articles will also be slightly different. The Headline: The title of your article is quite possibly the most important part of the article. This needs to be able to grab the viewers attention long enough for them to click on your article and not your competitions. Well written headlines for the purpose of article writing, include descriptive words. For example, an article about improving your golf swing may read “Dramatically Improve Your Golf Swing And Become The Envy Of Your Golf Buddies” or something along those lines. The title must include the problem and a hint of the solution which will be found within the article body once they click on the title. The Article Body: The article body should be short and concise. The main structure of an article should be broken down like this: Introduce the problem, relate to the problem, introduce the solution, introduce a call to action. The goal of the article body is to establish a connection with the reader. One way to do this is to write as if you were writing a letter to a friend. In other words sound more like a friend than an editor/authority. When you introduce the problem, you want to relate to the readers problems as soon as possible. This will help establish credibility with your viewer. Once that is accomplished, you want to write about the solution that you found that worked best for you. When you offer the solution, you want to give away golden nuggets but not the whole solution. The Resource Box: Upon completing your article body, the majority of article directories provide you with a resource box that will be displayed at the bottom of your article. To effectively use the resource box, you will want to do two things. One of them is to provide one or two links to your website, and the other is to convince the reader that visiting your website will be worthwhile. Most article directories only allow two links in the resource box. You will want to use your target keyword as anchor text and have it point to the page you are trying to rank. One way to convince your readers that they will get more answers by visiting your site, Quick Ways To Make Money Copyright 2010

is by offering a bonus or free gift of some sort. There are several ways of going about this. You can outsource a quick e-book that you can give away, you can write up something yourself and give it away as well, or you can even purchase a private label rights product that you can give away Your articles should be no longer than 250 words. The format described above is very simple to implement. You are essentially, describing a problem, relating to that problem, and pointing the reader to the solution. This method works very well in having readers click over to your site. If your articles are more than 250 words, they are too long. For the purposes of article marketing, 250 word articles will suffice. A note about writing articles: The majority of article directories no longer allow links within the article body. It is very important that you make use of the resource box for this matter. The resource box for most article directories allows up to two links. You will want to place links pointing to your sites. That is the whole reason behind article marketing. If you skip this part, then your work will have been in vain. The links in your resource box will drive direct traffic if your resource box has a convincing call to action. Even if your resource box is poorly written, the links will help boost your rankings in the search engines.

Quick Ways To Make Money Copyright 2010

Back-links And Search Engine Rankings:
The process of having someone point to your site is called building a back-link. In theory, the internet community points to a website that they find useful as it relates to the niche they are reading about. This is often referred as natural link building. Your content will build you back-links because people find your information useful. This is not the case however. Many internet marketers build their own back-links to help them improve their search engine rankings. One method of building back-links is through article marketing. Why build backlinks? When you do a search using Google or the other search engines, you will have noticed that each page brings back about ten results (provided you haven't changed the setting). Statistically, these ten sites will get the majority of the traffic as it relates to the keyword that you searched for. So how do you get to be on the first page of the search results? By having the most people point to your site for the searched keyword. For example, if I search for the term body building, the website bodybuilding.com is the first page in the search results. This is true because they have the most sites pointing to them with the keyword “body building” as anchor text. As you can see, understanding link-building can be huge for your article marketing efforts. Article marketing runs on free traffic provided by the search engines. As you write more and more articles, you will build more and more links to your site. As a result you will begin to climb up the search results. Link-building however, is only half of the equation. The other half is understanding which keywords to target. If you want to rank for a specific keyword, you have to understand that there are others attempting to do the same thing. What this means is that the common terms will more often than not, have very high competition. If you target this keywords your article marketing efforts will show little to no results.

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Keyword Research:
When you are writing articles, your resource box allows you to place two links as stated above. When placing these links you will want to place them as anchor text. Anchor text looks like this <a href=”http://yoursite.com”>my target keyword</a> where yoursite.com is the site you are trying to rank for, and my target keyword, is the keyword you wish to rank for. With that said, you need to focus on keyword research before beginning any article marketing campaign. This will make sure that you target keywords that have low competition and are easy to rank for. There are many paid keyword research tools on the market. If you are just getting started you can use Google keyword research tool which is free. The keyword tools worthwhile gather most, if not all of their data from Google anyways. If you are looking for paid keyword research tools you may want to consider looking into market samurai. With market samurai you can find keywords that have high traffic and low competition. You can also study your competition and see how many back-links they have. You can do this all without market samurai but it will take you much longer.

Quick Ways To Make Money Copyright 2010

Article Submission Made Easy:
So you know how to format an article and how to do keyword research now what? By far the most consuming part of article marketing is submitting the articles to the directories. A possible solution to that is to join an article network where you write the article and they spread the article throughout the network for you. A service called ezArticleLink does just that. You write a 250 to 600 word article and submit it to the service and it is then submitted to hundreds of websites for you. This is a very fast way to help build back-links to your website. The service is currently in beta and will officially launch February 22nd. There will be free and paid versions available. Be sure to check the service out to see if it is something you are interested in. Joint Venture Opportunity: Affiliate promotion of ezArticleLink is through invitation only. If you would like to promote this service and provide your list of subscribers with an excellent link-building service, click here

Conclusion:
Article Marketing can prove to be rewarding if done properly. In a nutshell, you need to: do keyword research, structure your article, provide a call to action in your bio box, and from there your site should do the rest. For the most part it is a straightforward process that is often over-complicated by individuals that feel that the steps are too simple. Keep to the simple steps and you will start to see results. One key thing to remember, is to never skip steps. All steps are important and omitting one will hinder your whole campaign.

Quick Ways To Make Money Copyright 2010


								
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