Using Kolb’s Experiential Learning Cycle (1984) with Gowin’s Knowledge V Components (1984) to form the Research Methods Model Jon Simon 2009 (c)
What are the What aspects of the business world does the research study investigate? What is the purpose of the
arising from the results?
What are the results of
What are the big questions
the research? the research seeks to
Concrete Experience answer?
How is data analysed?
Observation How might the researchers’
How is data collected? background & belief
Upon what What principles / What theories are How do experts What are the key concepts
epistemology do the hypotheses are guiding the link/categories these experts use when talking
theories, concepts rest? guiding data investigation? key concepts? about the topic?