Patty Kim, Product Marketing Manager - Storage Device Division, Toshiba America
Information Systems, Inc.
Enabling Technologies for Rich Content Consumer Electronics
With high-definition video fast becoming the standard and video content consumption and sharing growing rapidly,
many consumer electronic manufacturers are looking at optimizing devices to enable new solutions to meet consumer
demand for digital content creation, sharing and delivery. As the central component for enabling these applications,
storage devices must provide appropriate performance and capacity to suit the needs of HD and video applications,
while delivering the record and playback functionality and go-anywhere portability consumers have come to expect.
The balance of capacity and power efficiency, along with interface performance and access times, are critical factors
in designing CE products that span the spectrum of consumer usage scenarios.
With digital content and connected lifestyles driving consumer electronics design, storage manufacturers will need to
develop flexible storage solutions that address a variety of storage density demands. As a full-line electronics
company, Toshiba understands both the device requirements and storage performance needed to handle the more
stringent requirements of HD and video content.
Patty Kim, a leader in Toshiba Storage Device Division's U.S. product planning organization and key expert on
emerging storage applications and technologies, will discuss:
• Storage performance required for high-resolution content by device (camcorder, PMP, PC, DVR and more)
• Why HDDs are well-positioned to handle the stringent requirements of high-resolution content
• Emerging storage trends and technology that CE manufacturers should know for designing great products
Patty Kim, product marketing manager at Toshiba Storage Device Division, has 20 years of experience working in
various aspects of the hard disk drive industry, including business development, strategy, product management and
hard disk controller sales. In her position at Toshiba, she is responsible for bringing competitive analysis and industry
insight to the development and launch of new products.. Kim joined Toshiba in 2006 from Hitachi Global Storage
Technologies where she was responsible for the marketing of 2.5-inch hard disk drive product line. Prior to Hitachi,
Kim held positions at IBM, Sony, Conner Peripherals and Fujitsu America.
Kim graduated among the top 10 in her class at the International Christian University in Tokyo and also attended
Mount Holyoke College in Massachusetts.