Hounslow convenience store given fruit and veg makeover by kjm18149

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									PRESS RELEASE for immediate release                                  6 October 2009

Hounslow convenience store given fruit and veg makeover
Hounslow Post Office and convenience store in Hounslow is one of 16 convenience
stores across London has been given an innovative fruit and veg 'make over'.
Launched on launched on 1 October 2009 at a Londis store this project seeks to
increase the availability and affordability of fruit and vegetables in low-income areas
— so more people can get their 5 A DAY.


The store, in Beavers Farm Estate, has been supported to improve their fruit and
vegetable sales by improving quality, range, freshness and location and appointing a
member of staff to champion fresh fruit and veg in store. As part of the Buywell
Project each shop will also benefit from Change4Life branding to further promote fruit
and vegetables to customers. In a similar scheme in the North East of England, the
sales of fruit and vegetables increased by an average of 40 per cent.


NHS Hounslow’s Joint Director of Public Health, Dr Mike Robinson, said: "We want
to make it easier for children and families to be able to buy healthy food locally. Fruit
and vegetables help set you up for a healthier lifestyle — helping to reduce the risk
of diseases such as diabetes, cardiovascular disease and cancer.”

Mike added “Children in Hounslow have some of the highest rates of obesity in the
country. This is one project to help everyone to maintain a healthy weight throughout
their lives."

Chair of the London Food Board, Rosie Boycott said: "The patchy provision of good
quality, affordable fresh fruit and veg can be a major problem for some Londoners.
The Buywell project is excellent as it puts fresh fruit and veg directly into local shops
where people want to do their day to day shopping and enthuses staff so they can be
more knowledgeable about stocking healthier food.'

Local school children attended a launch event (photos are available)
Ends
NOTES TO EDITORS

1. For media queries contact Nick Worner on 020 8630 3318 or Huw Edwards at
   NHS Hounslow on 020 8630 3036, or email nick.worner@hounslowpct.nhs.uk.

2. NHS Hounslow is responsible for the health of over 250,000 people living in
   Bedfont, Brentford, Chiswick, Feltham, Hanworth, Heston, Hounslow and
   Isleworth. We plan, deliver and purchase a range of care and treatment to meet
   local health needs.
   We use NHS money to make a difference to
   • decide how NHS funds are spent locally
   • arrange for healthcare in hospitals, in community and by GPs and dentists
   • ensure there are healthcare options and choices for patients
   • improve the standard of healthcare
   • advise and help local people on staying healthy
   More www.hounslowpct.nhs.uk or follow us on Twitter
   www.twitter.com/NHShounslow

3. Shops involved in the project have stocked a wider range of fruit and vegetables
   and display them prominently within their stores with Change4Life branding. In
   return, to the Buywell project team will work with each store and offer advice on
   maximising profits, minimising waste and displaying and promoting the new fresh
   produce to the local community. Shops are stocking at least 10 varieties of fruit
   and veg to cater for London’s diverse communities and allocating at least 1m of
   chilled space just for fresh fruit and veg. Change4Life branded point of sale
   materials were provided to the stores free of charge
   http://www.nhs.uk/change4life. For more information about the other participating
   stores or to speak with the shop owners please contact Stephanie Rice on 07977
   019105.

4. The Buywell Retail project is run by Rice Retail Marketing, with local partner
   Tower Hamlets Co-operative Development Agency and is being managed by
   London Food Link. It is jointly funded by The Tower Hamlets Healthy Borough
   Programme - a partnership between NHS Tower Hamlets, the London Borough of
   Tower Hamlets and the Tower Hamlets Partnership; the London Development
   Agency, as part of the Local Food Infrastructure programme; and the Big Lottery,
   as part of the Well London programme through London Sustainability Exchange
   and London Health Commission.

5. For more information visit:
      •   Well London, Buywell Project http://www.london.gov.uk/welllondon/
      •   London Food Link http://www.londonfoodlink.org

6. The Londis store address: 69 Salisbury Road, Hounslow, TW4 7NW

								
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