georgetown and mba by edukaat2

VIEWS: 23 PAGES: 3

									Georgetown University

McDonough School of Business

GEORGETOWN MBA GLOBAL RESIDENCY IN VIETNAM 2009-2010 Program Outline
The Georgetown MBA Global Residency is a core course required of all Georgetown University MBA students. It has two components: (1) on-campus classes from early November to late February, and (2) a week-long foreign residency in the first week of March 2010 located in Ho Chi Minh City. The 2009-2010 program is Georgetown’s 9th year in Vietnam.

The centerpiece of the course is consulting projects conducted by 5-person teams of our students with organizations in Vietnam
Companies develop consulting projects with Georgetown faculty in advance of the course, and 5-person student teams conduct the project in collaboration with the company’s project leader, guided by the Georgetown faculty. The Georgetown team meets the company’s managers during the March residency, conducts field research, and makes a formal client presentation toward the end of the March residency. On-campus classes consist of weekly faculty supervision of the consulting projects team-by-team, and lectures and cases about the country’s and region’s economy, business system, politics, and culture. The objectives are to enable students to conduct consulting projects that deliver value for the company, and to prepare students to understand the country’s business environment. The foreign residency is a week of activities in Vietnam, including speakers from local businesses and government, joint sessions with local business school faculty and students; factory visits including live case studies with top management briefing; a corporate social responsibility or community service event, cultural events about the arts, customs, and history of the country and its people. Sample of Consulting Projects from 2002 to 2009 Sample Clients in Vietnam 3M, AA Corporation, American Chamber of Commerce, American Express, American Standard, American President Lines, Cargill, Citibank, Gannon Industries, Indochina Capital and Indochina Land, Intel, International Finance Corporation, International Labor Organization, Johnson & Johnson, Pepsi, Pricewaterhouse Coopers, Procter & Gamble, Saigon High-Tech Park, Saigon Securities, SaigonTourist, Silk Road, Thien Hoa, United Airlines,Vietcombank Sample of Consulting Project Topics What should our new product marketing strategy be? What is the market potential for a new hightechnology industrial product? What should our new business development strategy be? What is the best business plan for a significant expansion of the company? How can we best cope with US trade restrictions? How can we enter the US export market? How can we attract more foreign direct investment from the US? Is a new resort development financially viable? How can we manage risk in investment banking? What are the merger and acquisition prospects in the food and beverage industry? What management information system should we install? How can we make management training sustainable?
Companies do not pay a fee for the consulting project, air travel, or lodging in Ho Chi Minh City

Georgetown University

McDonough School of Business

COMPANY CONSULTING PROJECTS How They Are Conducted — The Company’s and the University’s Roles The central feature of the Georgetown University MBA Global Residency course in Vietnam is consulting projects conducted by 5-person teams of our MBA students with companies in the region. The consulting project addresses a business issue that the organization needs to solve. It is a collaborative engagement between the company and the team of Georgetown MBA students. Our team works on the project for four months at Georgetown, communicates with the company’s project leader, and visits the company’s place of business to present recommendations and deliver a report to the top management team. It is not an internship; our students do not work at your place of business The Georgetown MBA team members have an average of 5-7 years of experience in business, government, or other professions. Their average age is 28–29 years. They will have completed most of their MBA course work by the time they take on your project, and they know the latest management thinking. Company responsibilities: 1. You define a project structured as a consulting assignment and write a 2-3 page project statement. The best projects tackle real problems and confront strategic issues. They are concrete, specific, ambitious, but doable in three months’ time. Often projects focus on new product or market development, expansion of exports or production abroad, or development of local or global strategies. 2. Your top manager endorses the project engagement and appoints a project leader who communicates with our Georgetown team week by week. This communication is a critical ingredient for project success. The company’s project leader takes care of the tasks summarized below. 3. Arrange a video or phone conference in the 2nd week of December 2008 for at least two company managers and our team members to jointly assess the status of the business issue to be studied, clarify the terms of the engagement, and agree on a work plan. 4. Supply information about the market, industry, issue, or company that is necessary for the business issue to be analyzed subject to availability and confidentiality agreements. 5. Communicate on a weekly basis by email, telephone, or video conference with our team members. 6. Identify field research opportunities for our team to pursue in Vietnam and the region – either visits to the company’s operations or interviews with customers, suppliers, distributors, government officials, industry experts, or others outside the company that will enable our team to complete its project work. 7. Organize a formal client presentation in which our team delivers its analysis and recommendations to the company’s management team; ordinarily this event occupies one-half day and would occur on Thursday, March 4 or Friday, March 5. It might be preceded or followed by a lunch or dinner. 8. Give us an evaluation when the work is completed about the project’s value to you and the extent to which you expect to take up some of the recommendations offered. Your company does not pay a fee for the consulting project, and does not arrange air travel to Ho Chi Minh City or lodging in Ho Chi Minh City. Other opportunities for company support of the Georgetown program in Vietnam are available if the company wishes to take them up. Georgetown responsibilities: 1. We work with you to develop a consulting project that meets your needs, is suitable in its scope and deliverables, and can be accomplished by our team in the time frame available.

2. We form a team of five MBA or Executive MBA students to work on your project. The team will represent a range of industrial and managerial backgrounds; we try to meet requirements you have if any for technical expertise and industry or market experience. 3. We supervise the team’s work as they conduct the project analysis and prepare recommendations, but the team members themselves are responsible for the project’s successful conduct, including communications with your project leader. 4. We supervise the preparation of the consulting project report – text report and slides – that will be presented to you. The product is a formal presentation to your management team and a final project report with text, slides, and (depending on the project) decision-making tools is delivered to you. 5. We handle lodging and food service in Vietnam for all students during the week in which they conduct field research and make visits to your company. 6. We organize a week-long residency program in Vietnam for our students that includes business and government speakers and panels, joint sessions with local graduate business students, and site visits with case studies to local factories or ports. 7. We prepare our students to understand and embrace the differences in the economy, polity, society, and culture they will encounter in Vietnam so that they can make maximum use of the experience for your benefit and theirs. Timetable > Now to October 20 – Companies develop projects and write project statements > November 3-5 – We form MBA teams to match with the projects > November 5-12 – Team communicators initiate contact with you and the engagement begins > November-February – Teams conduct project research on campus, communicate with company leader, prepare recommendations > February 28-March 6 – Teams conduct field research in-country, visit your company, and make a client presentation with recommendations. Students also participate in a program during this week that includes a factory visit and case study, joint university session with local students, business speakers and panels, and community and cultural activity. Contact for Additional Information and Participation Stanley Nollen Professor, Georgetown University McDonough School of Business Tel: 202 687 3826, 202 641 3052 (mobile); Fax: 202 687 1366 Email: nollens@georgetown.edu


								
To top