In the world of internet, knowledge and information are spreading blissfully all over. However, this blissfulness could surely have turned into a nightmare if it was not for search engines that found the ‘relevant’ information and put it right in the browser for you. Yes, search engines are responsible for making information reach us instead of us being completely lost and blind with regards to finding information in the billions of web pages that crowd the internet today. However, if you find that search engines like Google give you accurate or near accurate results, then there are a group of individuals who are out here to capitalize on the way search engines work. This is called SEO, or Search Engine Optimization. SEO is the way in which the information on and in a web page are changed, adapted and bet fitted to comply with the methods of search engines finding information and the way consumers type the keywords. As the name means, this methods helps the web pages in question to figure higher in the search results, and even possibly, stay in the First Page. This happens simply through the power of SEO. There are countless websites that have reached page one of Google’s results without the use of SEOs. This is because Google also takes into consideration other factors like the length of time the visitor spends on the site. However, this takes longer for the regular websites to feature on Google. They usually have to depend on higher traffic and more linking. When a site is complying with SEO technology, however, it tends to be more meaningful for a particular keyword search it is optimized for. Thus, it ends up, as claimed, in the top searches. SEOs let the websites to be more confident of being in the top results when keywords are searched. SEO usually tries to understand what the content of a webpage is, what the keywords that people search for are, and how search engines takes the various criteria’s of any particular search into consideration. SEO is becoming a big market slowly. This is chiefly due to the power of search engines on the internet. Google is the largest search engine on earth. It is also the biggest controller of the internet from various aspects. If Google goes down, there will be havoc! Google, or any search engine for that matter, help you to find information that you want. Without search engines it is nearly impossible for one to find the same amount of relevant information. This is what makes people really willing to pay for SEO services. Because they want a way to feature in the higher rung among search results they think will get them more visitors. More visitors help a webpage reach its usual goals of getting in more subscriptions, advertisements, etc. SEO could be for any kind of webpage. However, many SEOs make use of blogs, articles, etc to feature on a web page so that the various keyword requirements are met for the search engine to take that page into consideration.