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MARUTI SWIFT PPT

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					TARGET MARKET PROFILE
Psychographic Geographical Technological Demographic

Psychographic ATTRIBUTES
• • • • ADVENTURE LOVING STYLE CONCIOUS MILAGE CONCIOUS EASY HANDLING OF VEHICLES

GEOGRAPHICAL SEGMENTATION
• Delhi NCR is one of the major targeted markets • REASON FOR THIS SEGMENTATION • launching the base model at the 4-lakh price tag. There is another advantage in doing so considering in the capital city of Delhi NCR road tax on the sub 4 lakh priced cars is comparatively lower at 2%. Cars at a price higher than 4 lakh have to pay a 4% road tax.

SALES CHART IN INDIA

TECHNOLOGICAL SEGMENTATION
• FEATURE LOVING • USER FRIENDLY

DEMOGRAPHIC SEGMENTATION
• PREMIUM HATCHBACK SEGMENT • 18-45 yrs

FUNCTIONAL WANTS
WANTS • POWER ----------------------87bhp @ 6000rpm • PICK UP------------------ 60 KM/HR IN 6 SEC • MILEAGE-------------------12.4 KM PERLTR • SPEED------------------------160kmph • FUEL TANK CAPACITY------43 litres

VALUE WANTS
• HIGH PERCEIVED BENEFITS---------THEY ARE SATISFIED BY PROVIDING SPORTY LOOK WITH POWER ENGINE AT A LOWER PRICE THAN OTHER PLAYERS IN SAME SEGMENT OF PREMIUM HATCHBACK.

Ex showroom prices (new delhi)
• • • • • • • MARUTI SWIFT LXI (BHARAT STAGE III)3,99,990 MARUTI SWIFT VXI (BHARAT STAGE III)4,43,874 MARUTI SWIFT VXI (BHARAT STAGE III WITH ABS)4,63,725 MARUTI SWIFT LDI (BHARAT STAGE III)4,78,016 MARUTI SWIFT VDI (BHARAT STAGE III)5,13,211 MARUTI SWIFT ZXI (BHARAT STAGE III WITH ABS)5,25,589 MARUTI SWIFT VDI (BHARAT STAGE III WITH ABS)5,32,356

SERVICE WANTS
• CONSUMERS WANT SERVICE STATIONS AT MAXIMUM POSSIBLE PLACES • QUICK SERVIVE • EMERGENCY SERVICE

SELF IMAGE WANTS
• WANT A SHIFT FROM TRADITIONAL DESIGINED CAR • BRAND IMAGE

Future-DZire

Conclusion :
• With the unmatchable success and popularity of Maruti swift in Indian market , Maruti Suzuki has recently launched anew sedan : SWIFT DEZIRE , which promised to give a cut throat competition to mid level luxury cars and has succeeded in doing so to a great extent


				
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