ENGG 251 DESIGN PROPOSALS
Due in YOUR lecture session: Tuesday, November 26 OR Wednesday, November 27, 2002 Worth 4% of final grade
Proposal Contents For this project, you must prepare a design proposal that describes how you plan to approach the crash pad project. The proposal can be no longer than two pages and must answer the following questions:
1. Why? (Objective) Describe clearly and concisely the design issues of your client. In addition,
define the problem you will be solving and describe the requirements and specifications that determine your anticipated solution path. Focus upon function: what are the core task(s) that must be performed by a viable solution to the problem?
2. Who? Where? (Background) Discuss any necessary contextual background of the problem,
specifically focusing on who will be served by your design solution (i.e. the potential clients or users of the design) and the environment in which the design is expected to be used (where). You should include a brief description and evaluation of existing solutions and prior work on the problem.
3. How? When? (Methodology) Describe the approach you are using to design and develop a
solution to the crash mat problem. Remember the design trinity* is iterative, and, if used properly, will optimize your solution. *familiarization, functionality, and testing
4. What? (Expected results) Discuss the deliverables of the project: the design report, the
prototype, and the oral presentation, as well as the deadline for each deliverable.
5. How much? (Costs) Discuss the factors that will affect the cost of the project: that is, discuss the
costs as related to manufacturing the final product, not the prototype.
Proposal Format Please present your proposal as a memo. Pages 171-172 of Power Tools for Technical Communication show a proposal in a memo format; however, please include the content discussed on this assignment handout, NOT the content of the example. We would like you to use “To,” “From,” and so on at the beginning of your proposal, but not McMurrey’s proposal contents. In addition, please follow these guidelines:
1. 2. 3. 4. 5. 6. 7.
Do not use a tiny font, such as this one: a tiny font. Use white, reasonably high-quality paper, not a napkin. Use single-spacing. Leave your right margins “ragged” (the opposite of right justified). Use headings and put them in a sans serif font. Use a logical heading system. For example, capitalize only first-level headings. Consider white space.
SOURCES: G. Voland. Engineering by Design. Personal Interviews with S. Maw, D. Caswell, C. Johnston, and E. Fear.
EXAMPLE OF A MEMO HEADER TO: FROM: DATE: SUBJECT: Engineering 251 Instructors Your names (include lab section and table letter and number) November 26, 2003 ENGG 251 Design Proposal