Google AdWords ΠHow to build Click Through Rate History

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Google AdWords ΠHow to build Click Through Rate History Powered By Docstoc
					Presented by Daniel Toriola
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Google AdWords – How to build Click Through Rate History By Frank Rumbauskas

Google AdWords is one of the most powerful marketing tools that you will ever use. Every good internet marketing professional devotes the majority of their time to increasing the size and quality of their list. AdWords is one of the best methods to use to build your list quickly. In many pay-per-click systems the only determining factor in ad placement is the maximum bid price. In those systems, if you are willing to pay more than a competitor then your ad will be placed above theirs. Google AdWords does not work that way and places your ad based on performance. One of the criteria used by AdWords to determine the placement and cost of advertisements is the historical Click Through Rate (CTR). CTR is determined by how often your ads are clicked in relation to how often they are shown. Ads with a higher CTR get higher placement and a lower ad cost. AdWords keeps a historical record of your individual keywords, phrases, and groups beginning the first time that you begin using the system. This can be a challenge for new internet marketers. When you open your Google AdWords account you will have an absolute ZERO historical click through rate. The competition that has been using AdWords is leaps and bounds ahead of you and will be getting prime ad placement while you are at the bottom of the totem pole. Most people only look through the first page or 2 of a search and if your ad is on page 3 they will not see it. This might seem like a “lose-lose” situation, but don’t worry, we are going to show you how to turn that around. Keyword Macros Keyword macros are a feature of Google AdWords that allow you to create dynamic ad copy. This feature allows your ad to display the user’s exact search phrase as your ad headline. To use the Keyword Macro feature all that is needed is a little syntax: {KeyWord:alternate headline} Using this syntax in your AdWords campaign will display the user’s search as your headline. Google AdWords allows only 25 characters as a headline however and if the search exceeds this limit your
Google Adwords Insiders Guide Amazing Secrets of Google Adwords Revealed. Good Conversion Rate. Page 1

Presented by Daniel Toriola
alternate headline will be displayed. If you notice in the syntax above the K and W are in capital letters. Doing this will cause the user’s search to not only become your headline but the first letter of each word will be capitalized. This will make your ad stand out from those who do not use this macro. Finally, using this macro will cause your headline to be shown in bold type, yet another way to make your ad stand out from the rest. How does all of this help build a historical CTR? Using keyword macros will result in much higher click through rates than standard headlines. This is the fastest way to build historical CTR. If you keep your CTR high your ad will enjoy better placement and you will enjoy lower ad costs.

Frank Rumbauskas is a New York Times bestselling author and a Google-Certified AdWords Professional. He has created several highly successful businesses using AdWords alone. To download 10 chapters of Frank's AdWords system and get his free AdWords Tips newsletter, please visit

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Presented by Daniel Toriola
Seo - Adwords Api And Search Engine Optimisation By Chris Angus

The Google AdWords program has become such an industry in itself that Google invented pay per click management software to help people manage their various campaigns and accounts. This software is called AdWords API (Advertising Programming Interface) The whole idea behind this pay per click software is to optimize your maximum return on investment (ROI) by organizing and exploiting all of the features at your disposal at Google Adwords Select. This means that when it comes to SEO this software can help you keep track of which keywords and keyword phrases are making money for you and which are a waste of time. Adwords API is a custom application that allows you to fully automate your adwords accounts and keyword optimization. AdWords API pay per click software enables you to automate the management of multiple AdWords accounts. With a click of the mouse you can ask this pay per click software program to automatically pull reports for Return On Investment (ROI), Cost Per Acquisition (CPA) and Conversion rates from Google As is the intention of all pay per click software, this software is intended to make your life easier by integrating all of your customized preferences for you to cut down on the small laborious tasks that are often part of using these types of “time-saving” tools. There are many ways that your business can profit from the use of Adwords software, however it is particularly valuable for business that sell a number of products online and have many ad groups and pay per click campaigns to manage at once. Without software using Client Center of Google at Google, which can turn into a full time job in itself with all of the clicking, and surfing that you would need to do manage everything. If you use pay per click software such as Adwords API it can integrate with the client center to offer you additional efficiency and functionality. Chris Angus is a SEO and website promoter, he can be contacted at sales(at)

Mastering Google AdWords Optimization of Google AdWords Campaigns. Page 3

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