Pan Cosmetics edit

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					THE MARKET In Thailand, skin care is big business. Annual sales of skincare products are now estimated at about Baht 5.7 billion. Moisturisers account for nearly 70 percent of sales, at Baht 3.6 billion, while cleansers make up the remaining 30 percent, or Baht 2.1 billion. Thais buy skin care products to serve a variety of purposes. Whitening products account for almost half of all product sales each year, followed by anti-aging products and oil control products. Cosme-ceuticals now account for about one quarter of all skin product sales. Pan Rajadhevee Group Public Company Limited produces a variety of products, from pharmaceuticals, cosme-ceuticals and cosmetic products, to medical devices, health food products and plastic containers and examination gloves. The group also offers quality printing services. Pan Rajadhevee Group Public Co, Ltd’s Pan Cosmetics branded products have grown in popularity in Thailand, especially among teenagers and working women. Pan Cosmetics are now exported to Malaysia, and further growth is expected as the company enters new markets, including China and Vietnam.

businesses. Pan Rajadhevee Group Public Co, Ltd was the first cosme-ceutical producer in Thailand to receive ISO 9002 certification and also received Thailand’s Good Manufacturing Practice (GMP) certificate. RPC International Co, Ltd, which produces pharmaceutical products and health foods, was also certified ISO 9002 compliant. Like Pan, RPC was awarded the GMP certificate. Pan Rajadhevee Group Public Co., Ltd’s dermatologists have had their research findings published in the American Academy of Dermatology Journal and other professional journals. HISTORY The Pan Rajadhevee Group Public Co, Ltd is an international specialist in aesthetic dermatology and cosme-ceuticals, as well as a major producer and distributor of health food in Thailand. The group comprises four corporations encompassing a wide range of activities. These four corporations that are under the holdings of Pan Rajadhevee Group Public Co, Ltd are Rajadhevee Clinic, RPC International Co, Ltd., Pan Beauty Centre Holistic (PBC), and Wongpin. In 1977, Dr Pichit Suvanprakorn established the Rajdhevee Skin Clinic. Dr Suvanprakorn, (MD Diplomate, American Board of Dermatology of the Faculty of Medicine, Chulalongkorn University) had become aware through his work that clinics were providing neither proper treatment nor adequate advice on skincare, nor were they staffed by dermatologists or properly trained technical specialists. Established in 1979, Pan Cosmetics International Co, Ltd pioneered the introduction of high-quality, efficacious cosme-ceutical products. One of the driving factors in the company’s establishment was Dr Pichit’s desire to give the public the opportunity to purchase safe and effective cosme-ceutical products based on sound medical science. In 2004, Biophile group and all Pan Cosmetics

International Co, Ltd has merged into Pan Rajadhevee Group Public Co, Ltd as a new public company. At present, the Pan Rajadhevee Group Public Co, Ltd has 98 aesthetic dermatology clinics in Thailand plus one in Singapore. As part of its ongoing expansion plan, the company is adding branches and franchises overseas. THE PRODUCT Pan Rajadhevee Group Public Co, Ltd pioneered the use of natural extracts - developed and tested by leading scientists and dermatologists from Thailand and around the world - to enhance efficacy and comfort in skincare treatments. In addition to cosme-ceuticals, Pan Rajadhevee Group Public Co, Ltd also offers a comprehensive array of colour cosmetics. Pan’s cosme-ceutical products fall into four categories: curative, juvenative, promotive and decorative. Pan Cosmetics Plus’s main product lines are Pan Cosmetics+ Acnicare, Pan Cosmetics+ Cleanser, Pan Cosmetics+ PM, Pan Cosmetics+ Moisteriser, Pan Cosmetics+ Sunscreen, and Pan Cosmetics+ Whitening. Pan Cosmetics+ is a new line of products which have been developed from Pan EPO by adding blue chamomile as the major valuable ingredient to give skin protection from the environment. Pan Cosmetics Plus is one of the Pan’s innovations which contain blue chamomile oil that was extracted from the best species and the highest quality of blue chamomile in Germany. The Pan Cosmetics+ Acnicare line includes Acnicare Cream, Acnicare Lotion, Postcare Cream and Anti-comedone Soapless with tea tree oil and vitamin E. All products from the Acnicare line contain blue chamomile and evening primrose oils to nourish and replenish the skin. The Pan Cosmetics+ Cleanser line consists of Baby Cream Soapless, Baby Facial Gel, Baby Facial Liquid Soap and Beautify Cleanser. The Pan Cosmetics+ PM line includes PM1 Cream, PM2 Cream and PM Plus Cream. This line is specially designed to eliminate melasma and blemishes. Pan Cosmetics+ Whitening products include Whitening Essence Cream, with Seutellaria natural herbal extract and vitamin B3 to help whiten facial skin and reduce blemishes. The Pan Cosmetics+ Sunscreen line includes SS 30 Sunscreen Cream, SS 15 Sunscreen Cream and SS 15 Sunguard Cream, all featuring blue chamomile oil and evening primrose oil to guard

Pan Rajadhevee Group Public Co, Ltd has developed safe and efficacious treatments and medications for skin conditions such as melasma, blemishing and acne. Many of the company’s leading products are developed through its own research and development efforts, while others result from close cooperation with leading overseas institutes and scientists. ACHIEVEMENTS The companies that comprise the Pan Rajadhevee Group Public Co, Ltd have been recognised for important achievements in their respective

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against skin damage from Ultraviolet A and B rays. In 2004 Pan Rajadhevee Group Public Co, Ltd has added a new anti-aging product line which is Pan Cosmetics+ Anti-Aging as Face and Eye Cream. At present, Pan Cosmetics Plus has more than 1,600 selling points all over Thailand, such as over 150 cosmetics counters in department stores, over 150 pharmacies, mega stores like Tesco-Lotus and Big-C, as well as Pan Clinics. Pan Cosmetics Plus has continuously become stronger in the market and very well reputed as Thailand’s leading cosme-ceutical products for their quality and effectiveness. In Thailand, the company proudly represents many prestigious international brands such as Pierre Cardin (cosmetics and perfumes from France), Elisees, NeoStrata (AHA, Glycolic acid treatment for clarifying and rejuvenating skin) and Dermablend (corrective cosmetics from the United States). Pan Clinic is a unique creation of the Pan Rajadhevee Group Public Co, Ltd. It combines the strength of a clinic and the pampering care of an aesthetic salon: corrective, protective and cosmetic. Clients receive expert medical attention as well as appropriate facial and body treatments from an array of available choices. The clinic’s specialities are the treatment of melasma (blemishes), skin aging, wrinkles, acne and freckles. At present, there are 47 branches of Pan clinics and 12 branches of Pan Beauty Care. RPC International Co, Ltd was initially established to produce pharmaceutical products to supply member clinics within the Biophile Group. At present, RPC International Co, Ltd has extended its business to include the general pharmaceutical market and hospitals and has broadened its range of products to cover more general pharmaceuticals. RPC International Co, Ltd was a pioneer in introducing health foods and supplements to the Thai market. It was a founding member of the Health Foods Association of Thailand, which cooperates with the Thai FDA to establish proper standards for the health foods industry. RPC International is a leader in the health foods and supplements market in Thailand and has established a reputation for being a producer of quality pharmaceutical and health food products such as Nature Balance, Minus and Clinda. It is the sole distributor of Imedeen, a well-known anti-aging product from Denmark. Rajadhevee Skin Clinic also has medical and technical expertise in dermatology and aesthetic dermatology. Together with its consumer-friendly

approach, it serves as a role model for other clinics. At present, there are 34 branches of the Rajadhevee nationwide, including three Teen Care Skin Clinics and one hair clinic. RECENT DEVELOPMENTS Recognising the importance of research and development and adopting new technologies, Pan Rajadhevee Group Public Co, Ltd has made significant investments both domestically and overseas to support meritorious projects. The Pan Rajadhevee Group Public Co, Ltd has accumulated a wealth of industry expertise, particularly in the application of dermatology, aesthetics and the development of effective medications. The group has won the confidence of patients and dermatologists in Thailand and around the world. Before they are placed at one of Pan clinics, the company’s dermatology fellows-in-training acquire state-of-theart skills and hands-on experience at the renowned Suphannahong Medical Center. The required training period for practicing doctors is two years.

store promotions at its cosme-ceutical and cosmetics sales counters, combining personal recommendations of sales staff with collateral materials containing detailed information about product benefits. Pan products are widely distributed through major department stores and shopping centres, including Tesco-Lotus and BigC. Pan’s advertising can be found in leading print and television media, from health and beauty magazines targeting women, to broader audiences watching popular Thai television shows. BRAND VALUES The mission of Pan Rajadhevee Group Public Co, Ltd is to promote better quality of life through enhanced health and beauty utilising the most advanced technical know-how possible, in a consumerfriendly environment. The group’s vision is to enhance its customers’ self-image and self-esteem through innovative products and efficient, caring service. Pan Cosmetics’ brand personality is that of an industry leader, and the company attributes this to its focus on five brand values: experience, medical approach, reputation, ethics, and research and development. Pan Cosmetics has more than 25 years’ experience in the cosmeceuticals industry, and it now serves more than one million patients every year. The company’s medical approach is implemented by a team of 50 dermatologists, even more nurses and 500 professional skincare specialists and advisors. Pan Cosmetics participates in many educational activities and several research institutes; its visibility throughout the industry is well-recognised. In its ethical philosophy, the company emphasises that customers will receive high quality and safety from its skincare products. Lastly, all of Pan Cosmetics products have resulted from thorough research and development, so buyers know that every Pan product they buy will be innovative, safe and effective. THINGS YOU DIDN’T KNOW ABOUT PAN COSMETICS Pan Rajadhevee Group Public Co, Ltd was the first cosme-ceutical producer in Thailand to be awarded ISO 9002 certification RPC International Co, Ltd produces pharmaceutical products and health foods meeting the ISO 9002 standard Pan Clinics serve more than one million patients every year Both Pan Cosmetics and RPC have been awarded Thailand’s Good Manufacturing Practice certificate Pan Cosmetics has been widely recognised as Thailand’s leading cosmeceutical products for more than 25 years Pan Cosmetics is distributed in more than 1,600 selling points all over Thailand

Pan Clinic is the pioneer in dermatological and cosme-ceutical care, not only domestically but also internationally. It has become the role model for the specialised type of service and care. The company recently opened its 60th branch in Thailand, and these branches now serve more than one million customers per year. Pan Derma Clinique in Singapore. As part of the company’s mission to expand its business overseas, branch operations and franchises under the management of Pan Rajadhevee Group Public Co, Ltd are being established in more countries. RPC International is also keen to enhance its position as a producer, distributor and exporter of pharmaceutical products, health foods and supplements as well as other health related products by forging relationships with overseas strategic partners. Most recently, Pan Rajadhevee Group Public Co, Ltd opened a health and beauty spa, called C-Spa, in Had Yai, in southern Thailand’s Songkhla province. PROMOTION Pan Rajadhevee Group Public Co, Ltd uses in-

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