PPC Censorship Propaganda and Free Speech by toriola1


									Presented by Daniel Toriola
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PPC Censorship Propaganda and Free Speech By Brian Hack

Authors write articles not for just one person to read, or one web page to locate it, or one blog or directory to distribute it. In fact no matter what media is chosen, publish means the same thing – to announce, broadcast, circulate, distribute, issue, notify, print, proclaim, propagate, report, spread, tell, etc. So, what’s the idea behind the advice, alarm, caution, threats, warning, and in some cases penalties for duplicate or unwanted content? Culturally, anything that censors or suppresses the communication of ideas ends up promoting or propagating a narrower or very particular point of view by exclusion. Every country, religion, organization, and web site uses censorship and propaganda to filter or censure unwanted information. However, in most cases, the boundaries and limits are clear and alternatives are available. Sears, Wal-Mart, temple, mosque, church, synagogue, democrat, republican, communist, independent, you name it, you want it, you got it, and most importantly by choice. Nevertheless, to make that choice you must also have access to the information, articles, papers, books, rules, regulations, you know, the propaganda and censorship. So where does that place search engine policy and terms of service (TOS) in the information landscape. We know that authors want to be published as far and wide and deep as possible but are limited by what web publishers are willing and able to do. Publishing free is not good business if money to run an operation is part of the plan. Therefore, advertisers typically pay publishers for referrals. Enter the brokers who operate search engines that organize networks of advertisers and publishers. No matter what you search for, where you go, there it is, relevant information, contextual advertising, and a transaction model that supports advertiser, publisher, and search engine broker. At least that’s the theory. Reality significantly differs. How do writers get paid – few dollars here and there from a few hard to find directories for each unique article? The math would suggest that for every $100 earned at $5 per article, an output of 20 articles at the rate of about 3 articles per hour would be a 7-hour day’s work. To write a unique keyword relevant article every 20 minutes for 7 hours each day does not appear to be a culturally rewarding, economical feasible or compelling way to earn or supplement an income.
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Presented by Daniel Toriola

One technical solution to the problem of quantity is article spinning, a search engine optimization technique by which blog or website owners attempt to manipulate their rank on organic search engine results. It works by replacing elements of articles plagiarized from other websites to avoid being penalized for duplication. At this point indicators of censorship in the form of penalties for page rank and publisher competition for traffic is suppressed by claiming an act of plagiarism. Now if plagiarism is copying someone’s ideas, text or other creative work and claiming it as one’s own, it doesn’t quite fit the real or perceived reason for censorship or penalty. For example, some authors spin their articles for unique content to be distributed through article directories that in turn feed publishers content where ads are placed and clicks directed to advertisers. In this case, the author, publisher and advertiser work together to capture leads to convert them into readers for the author, clicks for the publisher and customers for the advertiser. The capture rate is a percentage of visitors who enter a site and the conversion rates are those visitors who take action while at the site. The best-case scenario is the article is read, the ad is clicked, and a sale is made. Now there is no such thing as perfect capture or conversion and the rates in every case vary. Click below to learn the techniques to overcome PPC censorship. Brian Hack is an Internet analyst and business builder that writes for the Business Builder Report. He publishes Audio + Ebooks at http://waymore.info. Get a steady stream of tips and opportunities to create, market and advertise your own products and services at: http://waymore.info/get?waymorehome/isnare

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Presented by Daniel Toriola
Fickle Faces Of Spam By Brian Hack

According to Wikipedia, “spamming is the abuse of electronic messaging systems to send unsolicited, undesired bulk messages. While the most widely recognized form of spam is email spam, the term is applied to similar abuses in other media: instant messaging spam, Usenet newsgroup spam, Web search engine spam, spam in blogs, and mobile phone messaging spam. Spamming is economically viable because advertisers have no operating costs beyond the management of their mailing lists, and it is difficult to hold senders accountable for their mass mailings. Because the barrier to entry is so low, spammers are numerous, and the volume of unsolicited mail has become very high. The costs, such as lost productivity and fraud, are borne by the public and by Internet service providers, which add extra capacity to cope with the deluge. Spamming is widely reviled, and has been the subject of legislation in many jurisdictions.” Underlying the stated assumptions about the cause and effect of spam, there are more considerations besides the knee-jerk reactions of some anti-spamers. For example in the same way improper use of any tool or media may arguably be cause for an undesirable result, the reaction can be just as undesirable. Let’s start with e-mail. While word filters do work to reduce the arrival of a significant quantity of mail, aggressive filtering before a message gets to the reader leaves the filter operators in the same position as senders - difficult to hold accountable for their mass actions. Furthermore, some spam filter vocabulary operates out of context only a reader can tell resulting in a non-human form of censorship that can also escape accountability. The growth in spam filter vocabulary compounds the issue of censorship in ways that depreciates the value of email communication in the first place. What’s the point of speaking your mind in an email that’s likely never to be delivered? [. . .and I thought the post office was bad] While the purveyors of convenience, who are also no marketing slouches, continue to argue for stricter controls, ramp up their aggressive spam filter vocabularies, and unilaterally impose hyper-effective relentless machine censorship on millions of email transactions daily, their actions leave the basis of free speech cracking at the foundations. Notwithstanding the First Amendment to the Constitution of the United States, the United Nations Universal Declaration of Human Rights, and countless other countries and international laws, anti-spam software is being used to suppress communication between human populations world wide without due regard for law or the right of the individual to make up their own mind whether to block the incoming spam or not. Spam, it would appear, has become an undeclared tool for suppression of communication, a convenient propaganda control mechanism, and in many ways absolutely unnecessary if alleged whining and complaining email receivers are too lazy to filter their own damn email. There is no law stating that you have to read your mail, electronic or paper. It is, after all, a choice. So what? Do we forego our rights to free speech because we’re too lazy to make our own choices and act

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Presented by Daniel Toriola
accordingly? I don’t think so. In fact I think there is something fishy about the whole spam control mechanisms that we’re faced with today. I’ll let you concoct your own conspiracy theory around this idea because after all, each to their own freedom of ideas. Just don’t expect them to be delivered by email. The argument of lost productivity and fraud also appears weighted in favour of Big business, Big government, and Big spook groups [BBB]. The vested interest in such special and comparatively small groups that control the majority of traffic in everything from genetically modified food to internet communication, speaks volumes for what civil rights activists call fundamental atrocities and loss of freedoms. It is my prediction that it won’t be long before the majority of small business stakeholders, who significantly out weigh the minority BBB vested interests, become as well, or better, organized to defeat the spam scourge. Doing so will finally bring the fine art of social and economic combinatronic values back into focus and closer to the phantom called equlibrium hijacked by the BBB and so well covered up by semantical subterfuge. One alternative in the internet information and disinformation twin deluge is a small life raft going by the auspicious name of Alliance to Refine Content. If you want to voice your opinion or knowledge why not get paid for it too? Brian Hack currently authors and publishes the Business Builder Report and Alliance to Refine Content that can be accessed through http://h4h.biz home page gateway. Contact author@h4h.biz

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Presented by Daniel Toriola

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