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Latest Google's Search Features and SEO

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Latest Google's Search Features and SEO Powered By Docstoc
					Presented by Daniel Toriola
Niche keywords may be fewer in number but they have fewer competing web pages. If you have a web page that is based on niche websites you are going to have a greatly increased opportunity to land on the top rankings of the major search engines. Click here to know more

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Latest Google's Search Features and SEO By Luca Moretti

Google recently made two new improvements to its search engine. Google announced that it will utilize a new technology that allows it to better understand concepts and associations related to search terms. In addition to expanding related searches, Google Search will also start facilitating the use of longer search terms. Anytime you search for something on Google, related searches are generated at the top or bottom of the page. With Google’s new changes, there will be a higher number of related searches generated. For example, Google stated that if you were to enter the search term, “principles of physics,” the search engine would generate related searches like “angular momentum,” “special relativity,” and “big bang.” Google is also accommodating longer keywords. More and more search engine users today are using long queries when they conduct searches. It is common knowledge that long-tail keywords often convert better than short keywords and now Google is responding to that by facilitating the use of longer keywords to surfers and in the search engine optimization of your website. As a result of these changes, short keywords and keyword phrases are becoming much less effective than before. What Google’s New Changes Mean for SEO Campaigns Now more than ever it is important as an online business owner or webmaster to use long-tail keywords and long keyword phrases in your on site optimization. As for related searches, all webmasters and online business owners should focus on using a variety of thematically related keywords in order for their site to rank in Google for related searches. Latent Semantic Indexing (LSI) keywords are synonymous or otherwise related to your target keywords. Rather than optimizing the pages of your website keyword-centric, it is more effective to include a number of LSI keywords on each page. The best way to find both longer keyword phrases and LSI keywords for seo is by using the free Google Adwords tool. We recommend it for keyword research since Google is the most popular search engine on the net and the tool gathers keywords from many sources. To find LSI and long keywords, simply search for your target terms and synonyms with the Google Adwords tool. You can also go into Google, enter your search term, and then take note of the URLs of the sites with the top rankings.
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Then you just have to enter those URLs into the Google Adwords tool and search for “Site-Related Keywords.” By doing so, you can generate thematically related keywords in your niche. In conclusion, to properly optimize your website for best rankings keep track of the new changes Google continues to make to improve their intent-based search options. By utilizing long keywords and keyword phrases as well as more related search terms, you will put yourself strides ahead of the competition. Razor sharp focus on short keywords was once the most common method for improving a website’s ranking but now that Google is facilitating the use of longer keywords and related searches it’s more important than ever to diversify your keyword usage. Luca Moretti is the head copy writer at http://SEOSapien.com. Read more seo related articles and find all about our company at http://www.seosapien.com

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Presented by Daniel Toriola
Beyond the box with Google's Web API By Jakob Jelling

Beyond the box with Google's Web API by Jakob Jelling

By Jakob Jelling http://www.sitetube.com Google, the most popular, and many say best, search engine, offers searchers many options to help them zero in on just what they're looking for. Although these search modifier features are documented on own site, many searchers, including experienced marketers and technically savvy people, simple don't know these features are available. But these features, along with the Google search box, are only available to human searchers, who can type in their search parameters, and perhaps some keyboard scripting programs as well. But there is a way for programmers and web site designers to access Google's database from their own sites, in the exact way they need. This is done by using Google's Web API (Application Program Interface). With the API, programmers can use most any web programming language, such as PHP, ASP, Perl, .NET, and Java. Google's Web API provides "data hooks" that allow a remote program to access certain portions of Google easily. You must be very aware of the Google Web API Terms of Service. You must obtain a developer key that you will include in each API use, you are allowed only 1,000 automated queries per day, and perhaps most important, you may not use the Google API for commercial purposes. It is only for your personal use, and you of course may not violate any laws or copyright protection. Google provides a developer's kit to help you get started. Data is interchanged between Google and the application program using an XML structure, so the results from Google should be relatively easy to parse even for only moderately experienced developers. If you have problems or questions, Google offers Getting Help, Reference and FAQ links, and you will find help and discussions on any of several forums should you need more help. Just search Google - from the search box!

Jakob Jelling is the founder of http://www.sitetube.com. Visit his website for the latest on planning, building, promoting and maintaining websites.

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