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Invaluable Benefits Of Hiring A Search Engine Optimization Firm

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Invaluable Benefits Of Hiring A Search Engine Optimization Firm Powered By Docstoc
					Presented by Daniel Toriola
Niche keywords may be fewer in number but they have fewer competing web pages. If you have a web page that is based on niche websites you are going to have a greatly increased opportunity to land on the top rankings of the major search engines. Click here to know more

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Invaluable Benefits Of Hiring A Search Engine Optimization Firm By Seomul Evans

Before going into what a Search Engine Optimization firm does, let us first define what “search engine optimization” or SEO is. In “brick-and-mortar” terms, SEO may be compared to placing an advertisement in a medium that caters largely to a particular market segment, e.g., medical journals, fashion magazines, adult cable channels, etc. so that there is a high probability that whatever products or services you offer is what that particular viewing, reading, or listening market segment needs. The “agent” for this type of advertising is the advertising or marketing firm which, when related to cyberspace is the Search Engine Optimization firm. SEO is the set of activities and strategies implemented (either by yourself or through a Search Engine Optimization firm) that influences a search engine’s “spiderbot” to give your website a high relevance rating which translates into a high ranking in the list of keyword responsive websites. Since it is a targeted approach, the success rate of an SEO strategy (measured in terms of average business per visitor) that a Search Engine Optimization firm implements should be higher than, say, online advertising (which may attract more visitors but will include a big share of “just looking” hits, thus resulting to a lower average business per visitor). This ultimately results to lower cost per sale since the resources required to service the visits (which will go down in terms of quantity but increase in terms of quality) goes down. What does a Search Engine Optimization firm do in order to achieve its objective of ethically optimizing your website? One Search Engine Optimization firm may apply a different set of SEO strategies viz. another SEO company, but they both focus on one aspect: the search engine keyword or keywords. Essentially, the keyword is the major rating criterion of a relevance rating; i.e., how often it appears in the website or content. Although more sophisticated discernment algorithms are being implemented by the search engine’s “spiderbot” to weed out unethical practices (e.g., embedding keywords in articles or content that do not have any logical connection), the keyword density still the key. Some of the strategies that a Search Engine Optimization firm employs are as follows: • Keyword Rich Domain Names This is the most “no brainer” strategy that a Search Engine Optimization firm could employ, yet is one
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Presented by Daniel Toriola
of the most difficult to implement. The proposition of this strategy is that the best way to get a high ranking for a keyword relevant site is to embed the keyword into the domain name. For example, http://recipes.com will obviously get top ranking when the keyword “recipes” is used in the search box (as a side note, if you are looking for recipes, you might even just skip the search engine altogether and instinctively enter http://recipes.com ). The problem with this strategy, of course, is that these domain names are probably owned by someone else already, in which case, the Search Engine Optimization firm could embed the keyword in a longer domain name like, e.g., http://mothersrecipes.com or http://homecookedmealrecipes.com , which, when combined with other SEO strategies could potentially even outrank http://recipes.com . • Content Optimization In this strategy, the Search Engine Optimization firm ensures that the content is ethically filled with all the relevant keywords to which the website is responsive to. This is accomplished by framing the advertising copy around the keyword and making it appear as many times as relevancy allows, including the keywords in the text articles, etc. The Search Engine Optimization firm has several ways of determining the possible relevance rank of your website based on the level of content optimization. • Meta-Tag Optimization All websites use HTML in several parts of the website’s program. In the body of the HTML program are areas that the programmer uses, among other things, for remarks (e.g., to remind him what the code is all about). The content of these areas (called meta-tags) do not have an impact on how the website looks but is “crawled through” by the search engine’s “spiderbot” all the same. Because these meta-tags play a factor in the website’s relevance, a Search Engine Optimization firm will normally embed as many keywords as ethically allowed to into them. In selecting the Search Engine Optimization firm that you will use to optimize your website, be sure to put a heavy premium on its experience and reputation. Also, avoid a Search Engine Optimization firm that engages in unethical (and illegal) practices just to increase the number of visitors to your sites. Avoid a Search Engine Optimization firm that is vague about how it is going to optimize your website. If it has nothing to hide, then it should be transparent as to what it is supposed to do. If you heard about a Search Engine Optimization firm through spam mail, do not even consider it. If the Search Engine Optimization firm charges you a low price without any clear specifics as to what it will do, walk away. Finally, make sure to canvass your requirements before selecting the Search Engine Optimization firm you will use. Seomul Evans is a search engine optimization specialist for Dallas SEO company links: http://www.seo-1-marketing-services.com/company.htm http://www.articlesbase.com/seo-articles/what-to-look-for-in-a-search-engine-optimization-company-27 1187.html http://www.seo-markeing-guide.org

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Benefits Of Employing A Search Engine Marketing Firm By Savant Consultants

If you are in any way involved in Internet marketing, you probably realize exactly how busy of a lifestyle it can be. Owning your own Internet business can be one of the most rewarding things that you can possibly do but unfortunately, it can also spread you so thin that success is always out of your reach. In order for you to truly be successful with your Internet business, you need to hire out some of the work that needs to be done on a daily basis. One of these is search engine optimization, something that no Internet business should be without. If you are busy with your Internet business, and most of us are, looking for a good search engine marketing firm can do wonders for us. The first thing that you should look for in any good search engine marketing firm is reliability. One of the main problems that the Internet has given to us is that people are able to easily make promises but following through on them is often a difficult thing. Make sure that the search engine marketing firm that you choose is going to be able to follow through on all of its promises and to truly help you with your efforts. After all, putting your business into the hands of a marketing firm that is not going to do what is necessary to make it thrive is like throwing your business away. One of the main things that any search engine marketing firm is going to do is to help you with your search engine optimization. This is actually a process that takes in several steps and you may need to get involved in it to a certain extent. Although the marketing firm will certainly be able to take care of the majority of it, you may be asked exactly what kind of traffic you're looking for. They will then use this knowledge in order to choose the keywords and keyword phrases that they will specifically target within the search engines in order to send you free traffic. If they are able to choose the keywords based on the information that you give them, you should find that the traffic that you get is very targeted and pays off well. Another thing that a search engine marketing firm can do for you is to help you with any paid search engine rankings that you are trying to achieve. Free search engine traffic is always going to be something that we strive to get on a regular basis but at times, they can pay off quite nicely if we do a little bit of paid advertising as well. Because pay per click search engine marketing is based on keywords, much the same as free search engine optimization, a good search engine marketing firm will be able to walk you through this process. Not only that, they will be able to help you set it up in such a way that your payout will be at a minimum and your profit will be a maximum. Visit http://www.searchengineoptimization.com.sg to learn more about search engine optimization. Savant Consultants is a professional seo company providing valuable information on search engine optimization strategies at http://www.SavantConsultants.com

Guide To Search Engine Optimization Guide to Obtaining a #1 Ranking in the Search Engines. Page 3

Presented by Daniel Toriola

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