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Graphic design really helps entrepreneurs and businesses who need things designed - everything from logos and stationery to websites and brochures. Designing materials is part of corporate identity. Click here to know more
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Graphic Design Template By Jackie Johnson
One of the leading causes for order delays and extra charges throughout the CD and DVD industry is artwork that isn’t supplied correctly. This issue can be split into two separate areas - the first of which being the actual design components of the artwork and then, secondly, the physical dimensions of the design (ie: length x width). Contrary to the popular saying, ‘size’ it would appear, actually matters, and a graphic design template will help you on your way to successfully submitting your artwork. One of the most common misconceptions about designing for CD or DVD manufacturing or duplication, is that there is an industry ‘standard’ whereby all suppliers of discs and related packaging use the same sizing guidelines and have the same requirements. This couldn’t be further from the truth as it is very common to find variations between different vendors. Therefore, choosing which vendor you are going to use should take priority over finalizing your artwork. Once you’ve decided on the company who will manufacture your discs, download the applicable graphic design template for your needs and then finish off your design. A good template should show you a number of visual references: 1. Crop marks: These are fine black lines generally located at the corners of the template and they will actually print, so don’t move them, removed them or change their colour values. The crop marks are used to line-up the cutting blade that will trim the print down to its finished size. 2. Keylines: These are used as guidelines to provide you with a visual reference of where the page will be cut, folded, perforated, etc. Keylines are for visual reference only and will not actually print but they are much easier to use as reference points than the crop marks. 3. Bleed: If your design is supposed to touch the edge of the finished product (as represented by the keylines and crop marks) you must extend, or ‘bleed’, your design 1/8” past that finished edge. Your graphic design template may provide you with a separate keyline to give you a visual reference of how far to bleed the design. Due to variances and tolerances in the cutting process, bleed ensures you won’t see white unprinted paper or board-stock running along the edge of your print. 4. Gutter: A common design mistake is to crowd the finished edges or folds with text and graphics the result of which negatively affects the visual appeal and legibility of your design. If you look at a
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book or magazine you will notice that there is a significant border that frames any non-bleeding text and imagery from the edge of the page and folds. This border is called ‘gutter’. In the CD and DVD manufacturing industry an absolute minimum gutter of 1/8” is generally advised but you may want to experiment and increase it to 3/16” or 1/4″ or greater. Using the correct graphic design template will help you to create a design that’s right, but before you finalize your design it’s always recommended to create a printed mock-up of your artwork. Print it and use the crop marks to trim it to size, then fold it or assemble it using tape or staples as required. This is the best way to determine if your design really works as intended. Is the text large enough to read? Have you used enough gutter? Did you create bleed in all the appropriate areas? Does the design look… ‘right’? For more information visit http://www.predisc.com. Precision Disc Manufacturing Corp. provides factory-direct CD replication, DVD replication, CD duplication, and DVD duplication services, including top quality print and packaging solutions. For more information on graphic design visit http://www.predisc.com.
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Are Web Templates Worth It? By Dennis Dadey
Are Web Templates Worth It? by: Dennis Dadey First off, I am a designer. Now you're thinking, here's this guy trying to convince me to hire a designer costing a few hundred to a few thousand dollars instead of buying a pre-made web template for about $60. Well, these days most companies don't have the money to invest in a costly web site and there are thousands of hungry web designers out there, plus now there are web template resources. These resources can equal great value and effectiveness for the customer as well as increased business for the web designer. For the customer it is important to be prepared. They need to know what their website should look like, how it will perform, the ability to update and add to it easily, so as not to be held hostage by a design firm's technical code talk. Now for the reality of web templates. There are hundreds of web templates and many web sites offering the same hundreds of templates. There are templates for a wide range of business types: from agriculture to wedding sites. Depending on the business category you may find 20 to 400 hundred different template packages to choose from. Most look quite good, but remember you may not be the only company that buys the template. There could be sites that look the same as yours unless you buy an exclusive on the design. The price for an exclusive design ranges from $800 to $3000, meaning you must be the first customer to purchase the template to be used only by you. On the other hand, prior to your purchase of a particular template, several customers may have bought that same template and can use it as well, and as a result will have made this template non-exclusive. Ok, here is where I come in, as well as my fellow designers. The times for web site design are changing as competition grows daily, not just from low-cost template designs but from low-cost designers (will talk about that in more detail in another article). I am not going to list any particular template design company as there are only a few choice ones. Templates are an excellent resource to offer your customers as you are showing your willingness to work with them for reasonable costs. You can fine tune the design, whether it be graphic changes as well as text. As a rule, many companies do not have the software to perform modifications to the web site template or they have the software but not the time or expertise. The template is a good starting point and can save costs, but modifications are usually needed as one size does not fit all. This way the customer gets good value and you get new business.
Since 1997, Dennis Dadey, Chief Designer at IR Design, has been helping people with e-commerce applications. Find out more about IR Design at http://www.irdesign.com.
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