"INDEPENDENT POST SHOW REPORT"
2008 INDEPENDENT POST SHOW REPORT The Middle East’s Professional Sound, Light, Music, Audio Visual & Systems Integration Exhibition Featuring: Organised by: IIR Exhibitions Middle East PO Box 28943, Dubai United Arab Emirates Tel: + 971 4 3365161 Fax:+ 971 4 3364006 Email:firstname.lastname@example.org Url:www.iir-eitgroup.com www.palme-middleeast.com MARKET BACKGROUND The vast development of infrastructure in Dubai is still continuing at a minimum of 55 hotels. Kuwait’s Silk City valued at $86 billion includes a rapid rate, with new building projects within the UAE announced a new airport, business centre zones, natural desert reservation and on a daily basis. However, Dubai is not the only city to capitalize in sports, health and media industries. Dubai recently announced a new the strategic move towards construction in residential, leisure and mega city to be built in the middle of the desert. The 800 million square entertainment facilities for residents and tourists. There has also been foot Mohammed Bin Rashid Gardens is set to become one of the world´s a knock-on effect with the surrounding GCC states who are offering most elaborate urban developments at a cost of US$ 60 billion. alternative destinations for business and tourists. The project will include new homes, civic buildings, tourist attractions, and educational, financial, and commercial facilities. The Earth Times reported that the total value of construction projects in the Gulf for 2008 will touch $3 trillion. Investment in civil construction The above examples are only a few of the thousands of upcoming surpassed $1.3 trillion and it is valued higher than other construction projects that will be taking place in the Middle East. The size of the sectors. Why this boom? Seeing as the cost of oil keeps increasing, Middle East’s sound, lighting, audio visual and system integration governments in the Gulf are aiming to diminish their dependence on solutions and equipment business is projected to be worth more than oil exports and rather investing their profits in developing the financial, US$3 billion a year within the next 5 years. industrial and tourism sectors. These tremendous projects are a clear indication of the great demand Major upcoming projects in the region include the Dubailand project that is taking place in the professional sound, light, audio visual and which is valued at $110 billion and will have theme parks, shopping systems integration technologies industries. An opportunity not to be malls, restaurants, eco tourism projects and residential units including missed. www.palme-middleeast.com 2 Post Show Report – 2008 SHOW PROFILE EXHIBITORS SUMMARY: VISITORS / PARTICIPANTS SPONSORS: SUMMARY Years Show Has Run: 6 years Floor Space Occupied: 7,460 sqm Total Attendance: 8,658 Number of Exhibitors: 272 Registered Visitors: 5,591 Exhibiting Countries: 27 Countries Represented: 74 SUPPORTED BY: We had a busy show with some solid We have written business at this show and as a enquiries, a good turnout of key people as far result, next year instead of 72 sqm, we will be as audio distribution in the region goes, and doubling the size. as expected, it is always a good networking Wadih Skaf opportunity. AMX-ME Stacey Lewis GSL www.palme-middleeast.com 3 Post Show Report – 2008 EXHIBITORS PROFILE The main reasons for exhibiting were: EXHIBITORS BY COUNTRY 65% Seek contacts for future business 58% Meet existing clients or partners UAE 98 China 48 UK 20 Other reasons… USA 17 To raise profile of company/organisation 47% Germany 16 To launch new products 34% Taiwan 8 To look for local agent 24% Lebanon 6 To test Middle East market for the first time 23% Netherlands 6 To support local agent 19% Spain 5 To monitor activity of competitors 13% France 5 Belgium 4 Canada 4 83% of exhibitors agreed that the show has Australia 3 The Middle East is one of the fastest growing been successful in raising their profiles Italy 2 Singapore 2 markets in the world and PALME Middle East is Austria 1 the largest gathering of industry professionals 79% of exhibitors stated that they will be Czech Republic 1 throughout the region. We used PALME as a reserving the same stand size for 2009 Denmark 1 platform to successfully launch our ‘green’ 78% of exhibitors agreed that they would Egypt 1 billboard. recommend exhibiting at PALME 2009 Iran 1 Wim De Geest Japan 1 Barco Middle East 73% of exhibitors stated that PALME is the Kuwait 1 leading event in the industry Lithuania 1 Norway 1 The reaction has been very positive. We started 69% of exhibitors believe that the industry will Slovakia 1 doing this show four years ago and it has got grow within the next 12 months Turkey 1 better and better. Helmut Seidl Total 327 ( including stand sharers ) Bosch Communications We were looking to cement our relationship with several key accounts and expand brand awareness in the other states. Networking seems to be key along with quality products that cannot be bought locally, all this we seem to be able to achieve by exhibiting at the PALME ME show. Gordon Cooper SES Entertainment Services www.palme-middleeast.com 4 Post Show Report – 2008 VISITOR PROFILE Visitors By Country Visitor Seniority Country of Origin GCC States: Other 6% UAE 78.13% DJ’s & Musicians 7% Owner/Proprietor/Partner 17% Saudi Arabia 2.60% Kuwait 1.11% Architects & Oman 0.90% Designers 5% Bahrain 0.90% General Manager/ Qatar 0.70% Technical/ Director 13% Engineer 13% Middle East & Northern Africa Iran 2.02% Consultant 4% Egypt 0.25% Jordan 0.90% Executive 11% Syria 0.43% Manager 24% Lebanon 0.80% Sudan 0.13% Libya 0.23% Yemen 0.05% Visitors Nature of Business Rest of the world 10.85% Lighting 15% Sound Control Systems & Speakers 12% More than 74 countries from around the Audio Visual Equipment 7% world were represented by visitors at Systems Integration 7% PALME Middle East 2008. Screen Projectors/Videos 4% Cables & Wiring 5% LED Technology 4% Home Theatre/Cinema 8% Event Management 14% DJ Equipment 3% Musical Promotion 11% Other 9% RESULTS FROM VISITOR SURVEY CONDUCTED ONSITE Visitors Products of Interest Architectural Lighting & Lighting Control Systems 16% Musical Instruments & Promotion 13% This show is a chance for visitors to see new products – in addition to the central market, we Event Production, Management and Promotion 18% have received visitors from Oman, Saudi and Venues and decoration thereof 11% Qatar, and we have signed up new clients as a Speakers & Sound Control Systems 14% result of this show. Systems Integration and Solutions 13% Zahid Elian Others 16% Triangle PALME is the only dedicated event for the Actions Taken by Visitors at PALME Middle East 2008 sound and light industry and it has Pan Arab Ask for a quotation/specification 30% reach. Being involved in such a visual industry Decide on a new supplier 24% means that it is very cost-effective to invite our regional customers to the show and talk Take away sales/technical literature 17% to them face-to-face. It also provides us with Request a visit from a sales representative 10% an opportunity to showcase our products to a Buy something for themselves 9% much broader potential audience. Confirm an order 9% Sven Peeter Others 1% Showtex Middle East www.palme-middleeast.com 5 Post Show Report – 2008 INSTALL MIDDLE EAST We have met new dealers and consultants VISITOR AREAS OF INTEREST in both the commercial and residential sectors, from across the GCC and Pakistan Lighting 18% with potential applications for our range of Speakers & Sound Control 15% automation control. Systems Integration 13% Wadih Skaf LED Technology 15% AMX-ME Home Theatre/Cinema 11% Racks, Cases & stands 9% Power Solutions & Wiring 9% Home Automation is becoming increasingly to the forefront – Install has a more polished look Other 10% about it, and we have had a very good show. Matthew White Opus Technologies I have at least 10 quotes to get out – ranging from Abu Dhabi to Doha. Instead of mediocre traffic, the people who came to see us knew exactly what they wanted. Mauricio Saint Martin Meyer ME With the increase of architectural lighting companies within the Install sector, the Middle East Lighting Design Awards showcased the outstanding projects completed in the region. In it’s second year MELDA received more than 80 entries in both Project and Product categories. With the prestigious title of Middle East Project of the Year going to Speirs & Major Associates for their inspirational lighting of Islamic Architecture in Sheikh Zayed Bin Sultan Al Nahyan Mosque in Abu Dhabi. www.palme-middleeast.com 6 Post Show Report – 2008 EVENT 360 MIDDLE EAST The re-launch of Event 360 was a strategic move and a good one at that. The show represented companies who plan, create, market, develop, manage, supply or service events of any Blue Banana is a relatively young company scale; corporate events, private parties, public events, festivals & concerts, trade exhibitions, that’s been slowly forging its way into the conferences, launch events, functions and many more. events industry in the UAE. Event 360 has really helped accelerate this growth, giving The newly introduced Event 360 Conference, is the Middle East’s Premier conference for us a platform from which to showcase our strategic event organisers and destination management professionals. International and regional speakers from nine different countries shared their experience with the delegates. Alongside the work. It was a successful three days for us; we conference there were three highly beneficial and informative workshops which equipped the managed to pick up some very juicy leads. delegates with the latest knowledge and skills in best practice event management techniques. Barry Judge Blue Banana The Middle East Event Awards was launched along side the Event 360 Exhibition and rewarded the outstanding achievements in the Middle East events industry and created a unique social networking platform. VISITOR AREAS OF INTEREST Event Production 18% Event Management 16% Event Promotion 15% Event Theming 9% Venues 14% Entertainment Solutions 10% Rental Companies 9% Other 8% We consider ourselves as regional event pioneers, having been formed in 1995. Our objectives at Event 360 were to consolidate our position as market leaders and promote our total solutions’ packages. During the show we had positive enquiries for events as early as May through to December. We are currently planning to support Event 360 through to 2011. Brian Fernandes Purple Fire International www.palme-middleeast.com 7 Post Show Report – 2008 MUSAC The event provided an ideal platform for VISITOR AREAS OF INTEREST the SAE Institute to showcase its core competencies - the school and our corporate Musical Instruments 18% training arm. We are quiet pleased to be Music Accessories 15% recognized as the leading educators in the Music Production 17% creative media industry and our presence at Music Software 13% this prestigious entertainment event raised awareness amongst our industry partners and Music Promotion 13% industry professionals. DJ Equipment 19% Marco Bettelli Other 4% SAE Asia Pacific and Middle East I was shocked to win because I really didn’t think I was ready for a competition like this. I play house music and many of the songs are around eight minutes long, so to change and play a wide variety in just 10 minutes was a real challenge for me. Amin Golestan PALME DJ of the Year 2008 Winner www.palme-middleeast.com 8 Post Show Report – 2008 THE ONLY PROFESSIONAL SOUND, LIGHT, MUSIC, AUDIO VISUAL & SYSTEMS INTEGRATION TECHNOLOGIES EVENT IN THE MIDDLE EAST With 800 different brands, 272 stands, and over 8,600 visitors at the 6th showcase of PALME Middle East Exhibition, the event has truly established itself as a must attend event within the industry’s calendar. PALME M.E. and its vertical events; Install, Event 360 and MUSAC have offered companies a tailored platform to reach essential new business. By continually evolving, PALME Middle East has managed to keep abreast of the market and offer industry players from around the world a unique opportunity to tap into the many lucrative projects in the Middle East. The re-launch of Event 360 is a prime example of how the show has evolved in order to reflect the developing events market. The Events market in the Middle East is growing on a daily basis and more and more companies are trying to increase their footprint in the UAE. We are proud to say that we have helped numerous companies to put their names on the map with the launch of the Middle East Event Awards. The presence of the Director General of the DTCM at the opening of PALME ME 2008, clearly underlines the government’s commitment to the future of entertainment and events in the UAE. PALME Middle East is part of the IIR Entertainment & Installation Technology Group’s portfolio of exhibitions which includes PALME Asia, PALME India and PALM Expo. 3 - 5 October 2008 May 2009 16 - 19 July 2009 www.palme-india.com www.palmexpo.net www.palme-asia.com 2009 DATES & VENUE Dubai International Convention and Exhibition Centre 26 – 28 April 2009 Dubai – United Arab Emirates SHOW MARKETING ABOUT THE ORGANISERS THE VENUE The Dubai International Convention and • Press Releases Exhibition Centre is the Arabian Gulf’s largest, most up to date and purpose built exhibition • Website advertising venue featuring all facilities at par with international standards. • Monthly E-newsletter Institute for International Research (IIR) is • VIP Invitation Pack part of Informa plc. and is the world’s leading knowledge and skills transfer company with a global network of over 45 companies and 109 • Direct Marketing operating units. IIR Middle East runs over 500 business conferences, seminars and trainings • Email Campaign annually and manages a growing portfolio of over 20 industry-led exhibitions. • Flyer Distribution IIR Middle East • Advertising PO Box 28943, Dubai United Arab Emirates • Magazine Inserts The Centre is in close proximity to the Dubai Tel: + 971 4 3365161 Fax:+ 971 4 3364006 International Airport as well as major hotels, • Opt-in Text Reminding Email:email@example.com malls and business districts. Url:www.iir-eitgroup.com • Radio Advertising www.palme-middleeast.com