post show report_ia09

							24 - 27 May 2009
Tehran Permanent International Fairgrounds, Iran
16th International Agricultural Trade Fair




POST SHOW REPORT

The 16th iran agro a resounding success!
32,838 visitors and 676 exhibitors at “iran agrofood 2009”




iran agro yet another time delivered and confirmed its
position as Iran’s dedicated trade show for agricultural
machinery and equipment and livestock and poultry
production. 78 exhibitors, international and Iranian
manufacturers of agricultural machinery and equipment
from 12 countries presented their latest technologies.


Featuring two national pavilions from Spain and
Turkey, the exhibitors derived from Brazil, Canada,
China, France, Germany, Iran, Netherlands, Spain,
Switzerland, Turkey, Ukraine and United Arab
Emirates.


Held under the auspices of the Iranian ministry of jihad
– agriculture and the ministry of industries and mines,
iran agro 09 was held at the Tehran International
Fairgrounds on 24 to 27 May 2009. Organised by Palar
Samaneh, Tehran, and fairtrade of Germany, the event
took place in hall 44/1. Agricultural machinery and
equipment manufacturers also displayed on the
outdoor exhibition area right before hall 44.




1/5                                     www.iran-agro.com
24 - 27 May 2009
Tehran Permanent International Fairgrounds, Iran
16th International Agricultural Trade Fair




 “The exhibition was a success for our companies, it was as busy as always and we hope to increase our
 presence next year.”

 Jaume Almirall
 Barcelona Chamber of Commerce




676 exhibitors from 24 countries at iran agrofood
2009

Net exhibition space increased by 11.6% compared
to 2008 to now 22,608 sqm

iran agro took place concurrently with “iran food + bev
tec 09” (311 exhibitors from 20 countries) and “iran
food+hospitality 09” (287 exhibitors from 12 countries),
the three dedicated events building the frame of “iran
agrofood 2009” with altogether 676 exhibitors (611
exhibitors in 2008), an increase of 10.6 % compared to
the previous year.

The exhibitors originated from 24 countries, namely
from Austria, Belgium, Brazil, Canada, China,
Denmark, France, Germany, Great Britain, India, Iran,
Italy, Japan, Netherlands, Spain, Sri Lanka, Sweden,
Switzerland, Syria, Taiwan, Thailand, Turkey, Ukraine
and United Arab Emirates.

Net exhibition space increased by 11.6% compared to
2008 to now 22,608 sqm (20,256 sqm in 2008, 19,649
sqm net indoor exhibition space (17,100 sqm in 2008)
and 2,959 sqm (3,156 sqm in 2008) net outdoor
exhibition space.




2/5                                     www.iran-agro.com
24 - 27 May 2009
Tehran Permanent International Fairgrounds, Iran
16th International Agricultural Trade Fair




Evaluation of the visitor data of iran agro 09

Visitor data have been generated by official ticket sales by the IIEC Iran International Exhibition Company. A
total of 32,838 tickets have been sold for iran agro, iran food + bev tec and iran food + hospitality.


Evaluation of the exhibitors’ survey of iran agro 09

All exhibitors were required to fill in a questionnaire on the last day of the event. 71% of the exhibitors
returned the questionnaire. The following evaluation is based on this survey.




Targets of participation and grade of achievement in %:


present product innovations                                                               83,3           16,7

test acceptance on the market                42,9                                                        57,1

look for new customers                                                            75,0                   25,0

extend distribution network                                                66,7           16,7           16,7

extend business contacts                                  55,6                                           44,4

raise degree of products’ popularity                                       66,7                          33,3

raise degree of company’s popularity                         57,1                                        42,9

maintain business contacts                                                                  85,7         14,3

orientation in present market                                       62,5                                 37,5

check competitive position        33,3                                                           55,6    11,1


                                                    yes          partially        no                      Graph 1




3/5                                      www.iran-agro.com
24 - 27 May 2009
Tehran Permanent International Fairgrounds, Iran
16th International Agricultural Trade Fair




With the whole fair, the exhibitors were:

satisfied                                                               93,3 %

With the number of visitors at the stand, the exhibitors were:

satisfied                                                               80,0 %

Exhibitors would recommend the fair:

yes                                                                     75,0 %

                                                                                                     Graph 2




Quality standard and audited trade fair data

iran agro statistical data such as the number of visitors, of exhibitors and of the exhibition space have been
calculated according to the UFI Calculation Standards and Definitions of November 2008 and have been
audited by KPMG Tehran as the organisers apply to “earn the ‘UFI Approved Event’ quality label as
certification of the highest level of professional exhibition standards” and the provision of data which have
been verified by independent auditors being one of the cornerstones of the quality standards of UFI
Approved Events.


Outlook on iran agro 2010
       th
The 17 iran agro is scheduled to take place at the Tehran International Fairgrounds on May 30 to June 02,
2010.




4/5                                     www.iran-agro.com