PERSUASIVE WRITING AND
1. Develop ideas clearly and logically.
Nothing replaces, or compensates for the lack of this
first essential step in the preparation and presentation
of a persuasive speech or essay.
2. Exploration of the implications of ideas in detail.
3. An effective beginning.
Attract attention and focus on your point of view.
4. A strong conclusion.
Leave audience in no doubt about what you want them
to do or to think.
Make an emotional appeal or provoke thought.
5. Selection of information that is helpful or supportive
of your point of view.
Ignore unhelpful information.
However don’t lie or deny its truth.
6. Use of emotional arguments.
Appeal to the audience’s desires and strong emotions.
7. Use of quotations and anecdotes.
These help the audience to identify with the issues.
8. Acknowledgement of the other point of view.
Do this only if you are going to “cut it down”.
Use this technique with care, and only when you can
9. Shock tactics.
“You could be next!”
10. Presentation of opinions as if they were facts.
“There is no doubt that Americans are lazy.”
This technique must be used sparingly, and mainly to
capture attention or emphasise a legitimate point.
Too much exaggeration will weaken your argument.
12. Language techniques.
Keep questions short, and use questions sparingly.
Key words, phrases, sentence structures.
Varying sentence length.
A short sentence after a number of longer sentences can be
very effective to ram in the main point.
Words often carry positive or negative feelings with them.
Your choice of words can help you persuade your audience.
Eg. Alliteration, rhyme, simile.