How Well Do You Know Your Competition-

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How Well Do You Know Your Competition? By Cash Miller

? It is always important to know your competition. But in business it can be a critical component to your success. If you do not keep track of the moves they are making it can be hard for you to keep up. One second you are neck and neck and the next you're falling behind. Just look at some of the great rivalries in business today. Coke and Pepsi, Advanced Micro Devices and Intel, McDonald's and Burger King plus so many others. These companies are always keeping an eye on each other. Just because your business isn't as large as any of these doesn't mean you won't develop rivalries with other companies. So you had better know who your competition is. So how can you get a feel for the competition anyway? Check them out of course. You don't need to go walking into their store but there are ways to determine who they are. Your methods will vary depending on whether your business is local or an ecommerce company. But for a local business you can start with the phone book. Just as you are listed so too should they be. Often you can get a feel for who is serious and who is just trying to make a living based on whether they place an ad in the phone book or not. The serious players are spending money on their ads and their first name is usually not a part of the business name. You can always check out their locations to help determine how big they are. A simple drive by can tell you a lot. Things like how busy they are and how many employees they might have working. Keep an eye out for whether they are running radio or television ads or not. This is also an expensive form of advertising and will tell you what kind of marketing budget they have. All of these things can give you information on the kind of competition you are or will be facing. And of course there is the internet. If you run some form of ecommerce company or your company also does business online as well as direct then you need to be checking out what kind of a presence your competition has here also. Sometimes they may have nothing but most companies today will have some presence online as well. It may just be a simple website that helps explain what they do or something more advanced that helps to sell their products. Whatever the case may be you need to find out. There are plenty of online business directories that you can use to try and locate them and of course you can just type their name into a search engine. Another way to find out some background on them is to check your secretary of state website. All businesses incorporated within your state will be listed
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there. This may provide you with additional information. Needless to say there are plenty of avenues to find out more about your competition as long as you are willing to take some time and look. Because in business you had better know who the other players are. Or you might fall behind the pack without even knowing it.

Cash Miller is an experienced entrepreneur and speaker who has spent over a decade as a small business owner. His years of experience in small business cover such topics as planning, management, marketing, human resources, ecommerce, and taxation. For more small business information you can go to Winning resumes and career documents that generate responses and outshine the competition. Page 2

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Understand the Keywords that Your Target Market Uses By Mike Sam

Understand the Keywords that Your Target Market Uses by Mike Sam

Understanding for which keywords there is heavy competition can help you identify gaps where there is little or no competition. These gaps provide opportunities for marketing your site for substantially lower costs than would otherwise be achieved. For instance, it is often the most obvious terms that attract the most heated competition, while the less obvious terms have little, if any, competition. By matching these gaps with an understanding of which keywords customers actually use, it is possible to locate these significant opportunities. Once you know the best keywords, the next step is to see what your competitors are currently doing with them. If your sites of your competitors rank higher than yours, or offer more enticement for the customer to visit, then it is more likely that they will be attracting the customers and not you.

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Related eBooks: Understand the Keywords that Your Target Market Uses How Your Competition Can Help Your Business 12 Ways To Outsell Your Competition! Free Competition Analysis for E-Commerce Startup Don't Try to Beat Them - Joint Venture with Them Get more Free PDF eBooks at Related Products: Competition Commando Scripts2Sell Pay Per Text Marketing Starting a Successful Retail Business Adwordiser A genuine resource center for Quality Ebooks and Softwares
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